Marketing

  • Closeup of a storefront sign.
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    Daphne Howland/Retail Dive
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    Target debuts Free People intimates assortment

    The mass retailer is selling Intimately FP in select stores and online with a selection of exclusive offerings.

    By • March 9, 2026
  • Exterior of a Primark store in downtown Chicago.
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    Kaarin Moore/Retail Dive
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    Primark is retail’s ‘best kept secret.’ It’s ready to move beyond that.

    The fashion retailer has a new CEO, is expanding in the U.S. and will soon open a flagship in New York City. It just wants you to know it exists.

    By • March 9, 2026
  • The entrance to a mall, with a white pickup truck parked to the right. Explore the Trendline➔
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    "Dartmouth Mall, Dartmouth, Massachusetts" by JJBers is licensed under CC BY 2.0
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    Trendline

    Top 5 stories from Retail Dive

    From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.

    By Retail Dive staff
  • Michael Strahan modeling a dusty rose colored blazer and pink shirt from his brand
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    Courtesy of Belk
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    Belk adds Michael Strahan’s brand to menswear assortment

    The label will offer the department store’s customers an assortment of suit separates, blazers, dress shirts, polos and T-shirts.

    By Howard Ruben • March 9, 2026
  • Customer with water in his cart is shown shopping inside a Costco store.
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    Joe Raedle via Getty Images
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    Costco ties digital personalization to $470M in sales growth

    Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.

    By Bryan Wassel • March 9, 2026
  • A person stretches across barstools at a diner.
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    Courtesy of Levi Strauss & Co.
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    Column

    The Weekly Closeout: Levi’s closes Dockers sale and Chip Wilson escalates Lululemon battle

    The jeans maker has officially handed over its khaki label to Authentic Brands Group. Meanwhile, Lululemon’s founder strikes again.

    By Retail Dive Staff • March 6, 2026
  • A young woman looks concerned at her phone.
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    Getty Images
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    The dark side of personalization

    “If you can’t explain it to the customer… then you should not be personalizing,” Qualtrics’ Isabelle Zdatny said.

    By Michael Brady • March 6, 2026
  • The Salvation Army is now on Roblox.
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    Courtesy of The Salvation Army
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    The Salvation Army launches first digital thrift store on Roblox

    “Thrift Score” is a shoppable digital environment — and a way to engage Gen Z and Gen Alpha consumers. 

    By Tatiana Walk-Morris • March 5, 2026
  • Exterior of the new Victoria's Secret DC store
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    Dani James/Retail Dive
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    Victoria’s Secret & Co. ends Adore Me subscription offering

    The intimates company also initiated a strategic review of the personal styling service DailyLook, which it acquired through the Adore Me transaction.

    By • March 5, 2026
  • kids at a skatepark for Children's Place
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    Courtesy of Children's Place
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    How The Children’s Place embraces modern parenting with new brand platform

    The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.

    By Chris Kelly • March 5, 2026
  • Exterior of a Pottery Barn store in Bethesda, Maryland
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    Caroline Jansen/Retail Dive
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    Williams-Sonoma names chief marketing officer

    Abby Teisch, who was already on the retailer’s marketing team, will focus on performance marketing, customer engagement and growth initiatives.

    By Howard Ruben • March 4, 2026
  • The interior of a Bath & Body Works with its Gingham+ store design.
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    Courtesy of Bath & Body Works
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    Bath & Body Works wants to transform from a specialty retailer to a ‘premier global brand’

    Sales were down in Q4 and are forecast to be down in 2026. But, the company has a transformation plan to meet customers where they are. 

    By • March 4, 2026
  • People walking past and into a store.
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    Daphne Howland/Retail Dive
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    ‘Target is not an everything store’: CEO

    The retailer unveiled its multiyear turnaround plan, which includes an additional $1 billion operational investment and revamps of some private labels.

    By • March 4, 2026
  • Leslie Bibb for Brooks Brothers
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    Courtesy of Brooks Brothers
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    How Brooks Brothers is refreshing the oldest apparel brand in the US

    Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.

    By Chris Kelly • March 4, 2026
  • This image depicts the podcast series cover image for Simon-Kucher's Retail Dive series, "Decoded: The New Consumer"
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    Alyssa Eckel-Martin/Retail Dive
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    Sponsored by Simon-Kucher

    [Podcast] Decoded: The New Consumer

    This podcast uncovers how AI, influencers, and shifting consumer habits are reshaping the future of retail.

    By Retail Dive's studioID • March 4, 2026
  • A woman in a Merrell ad
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    Courtesy of Merrell
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    Merrell’s first global brand platform looks to redefine the outdoors

    The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern life.

    By Chris Kelly • March 3, 2026
  • A Michaels arts and crafts storefront
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    The image by Rowanswiki is licensed under CC BY 1.0
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    Michaels revamps loyalty program with an eye on top-spending customers

    The craft retailer is updating its tiers, adding another rewards level for its most loyal — and spendy — customers.

    By Bryan Wassel • March 3, 2026
  • A Donald Duck balloon in a vintage photo of the Macy's parade.
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    Courtesy of Macy's
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    Macy’s year of celebration starts with prom night

    The department store is preparing for its 100th Thanksgiving Day parade and 50th Fourth of July fireworks display this year.

    By • March 2, 2026
  • Dark clouds over a store entrance. A brick-red exterior wall with a "Kohl's" sign.
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    Daphne Howland/Retail Dive
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    Kohl’s launches apparel brand geared toward teens and tweens

    The private label, dubbed Sea and Skye, includes basics, fleece and graphic T-shirts, as well as dressier styles.

    By Howard Ruben • March 2, 2026
  • Elle Fanning in a Coach campaign
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    Courtesy of Coach
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    How Coach cocreated a campaign with Gen Z communities around the world

    Chief Marketing Officer Joon Silverstein explains how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing.

    By Chris Kelly • March 2, 2026
  • The Pokemon Balloon at Macy's Thanksgiving Day Parade.
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    Courtesy of Pokemon
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    Premium toys drive US toy market rebound

    Shoppers have turned away from more affordable options in favor of toys at higher price points, according to Circana.

    By Tatiana Walk-Morris • Feb. 27, 2026
  • Person hands two blue bags to person at the front door of a residence.
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    Courtesy of Walmart
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    Column

    The Weekly Closeout: Walmart agrees to $100M FTC settlement and Puma posts double-digit declines

    The government agency alleges that the big-box retailer deceived delivery drivers regarding their pay, while the athletic brand’s net sales fell 27% in Q4.

    By Retail Dive Staff • Feb. 27, 2026
  • People and a dog going into a clothing store.
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    Daphne Howland/Retail Dive
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    Will Gap’s new loyalty program meet the moment?

    Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

    By • Feb. 25, 2026
  • Two side-by-side shots of Chappell Roan, one in natural makeup and one in stage makeup.
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    Courtesy of MAC Cosmetics
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    MAC Cosmetics to enter Sephora US

    As part of a broader strategy from parent company Estée Lauder to expand distribution channels, the beauty brand is moving into Sephora’s stand-alone locations as well as Sephora at Kohl’s stores.

    By Howard Ruben • Feb. 25, 2026
  • Five bottles of perfume in various colors
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    Courtesy of Scents Unearth'd
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    Fragrance brand Scents Unearth’d launches exclusively at Target

    The brand’s five scents highlight cultures and ingredients from around the world and are available on Target’s website and in stores nationwide.

    By Howard Ruben • Feb. 24, 2026
  • A row of colorful exercise dresses on hangers.
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    Courtesy of Outdoor Voices
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    Outdoor Voices brings spring collection to Sam’s Club

    A limited-edition assortment includes boys’ and girls’ products and is priced lower than the apparel brand’s core offering.

    By Howard Ruben • Feb. 24, 2026