Marketing


  • People walking by Nordstrom's New York City store at the holidays.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    NRF expects ‘record’ number of Super Saturday shoppers

    Of those who plan to shop, nearly half will do so both online and in stores, with department stores and discount retailers among the top destinations.

    By Dec. 17, 2025
  • A frustrated woman looks at her mobile phone.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Is surveillance pricing ripping off loyal customers?

    If customers thought “that loyalty data were being consumed for that purpose, they would opt out of loyalty,” said Brierley loyalty consultant Don Smith.

    By S.L. Fuller • Dec. 17, 2025
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Clarks opened its first Cloudsteppers store in the U.S.
    Image attribution tooltip
    Courtesy of Clarks
    Image attribution tooltip

    Clarks unveils first Cloudsteppers store in US

    Cloudsteppers, known for its flip-flops for women, is expanding to become lifestyle-focused with more store openings on the way.

    By Tatiana Walk-Morris • Dec. 16, 2025
  • In the foreground, there is a black quilted handbag. In the background is a blurred rack of clothing. It appears to be a clothing store.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Could digital product passports transform customer experience?

    Customer and product experiences are often separated, but digital product passports force “those two worlds to merge,” said Renascence Consulting CEO Aslan Patov.

    By Michael Brady • Dec. 16, 2025
  • Stressed hispanic man paying for a lot of christmas gifts
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Combating the consumer ‘joy deficit’ this season

    Prices are high, shoppers are stressed out and anxiety-inducing marketing doesn’t help. Here’s what retailers can do instead.

    By Dec. 16, 2025
  • TJMaxx holiday tour.
    Image attribution tooltip
    Courtesy of TJMaxx
    Image attribution tooltip

    T.J. Maxx goes on holiday tour in a double-decker bus

    The decked-out “Maxxinista Express” stops in multiple cities and takes superfans along for a full day of shopping. 

    By Tatiana Walk-Morris • Dec. 15, 2025
  • People walk in a shopping mall.
    Image attribution tooltip
    Eduardo Munoz Alvarez via Getty Images
    Image attribution tooltip

    When holiday deals cause customer confusion, skepticism

    In an attempt to boost revenue and gain market share, brands often overpromise and underdeliver on holiday promotions. 

    By Michael Brady • Dec. 15, 2025
  • The exterior of Calvin Klein's NYC flagship in SoHo
    Image attribution tooltip
    Courtesy of Calvin Klein
    Image attribution tooltip

    Calvin Klein opens flagship in SoHo

    The store reestablishes the brand’s presence in the city and follows openings in Paris and Tokyo.

    By Howard Ruben • Dec. 15, 2025
  • Home Depot creator portal logo
    Image attribution tooltip
    Courtesy of Home Depot
    Image attribution tooltip

    Home Depot builds bridge to influencers with creator portal

    To attract attention to the offering, the home improvement retailer is touting a roster of creators tied to the World Cup.

    By Aaron Baar • Dec. 15, 2025
  • Walmart employee with two crates on a dolly outside of someone's home
    Image attribution tooltip
    Retrieved from Walmart.
    Image attribution tooltip

    Walmart touts delivery for last-minute gifts

    The big-box retailer says it can reach 95% of U.S. households within 3 hours and it is using streamlined delivery to entice consumers to shop — even on Christmas Eve.

    By Howard Ruben • Dec. 12, 2025
  • A dog inside a Pet Supplies Plus
    Image attribution tooltip
    Courtesy of Pet Supplies Plus
    Image attribution tooltip

    Pet Supplies Plus releases first mobile app

    The app offers rewards access, push notifications and biometric login capabilities, as the retailer tries to create a more intuitive shopping experience.

    By Tatiana Walk-Morris • Dec. 11, 2025
  • A selection of colorful rugs layered over one another.
    Image attribution tooltip
    Courtesy of Ruggable
    Image attribution tooltip

    Ruggable, Anthropologie team up on rug collection

    The partnership includes seven tufted rugs and three doormats in varying sizes and is part of a broader distribution effort by the DTC brand.

    By Howard Ruben • Dec. 11, 2025
  • Urban Outfitters SoHo Nike Shop
    Image attribution tooltip
    Courtesy of Urban Outfitters
    Image attribution tooltip

    5 store concepts that debuted in 2025

    From shop-in-shops to formats targeting Gen Z, retailers leaned into physical retail to win over consumers this year.

    By Dec. 11, 2025
  • Sienna Spiro for Gap's 2025 "Give Your Gift" campaign.
    Image attribution tooltip
    Courtesy of Gap
    Image attribution tooltip
    Q&A

    How Gap is leveraging the brand’s Katseye success for the holidays

    Global Chief Marketing Officer Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since its November launch. 

    By Jessica Hammers • Dec. 10, 2025
  • Red circular Target store interior in New York City
    Image attribution tooltip
    Courtesy of Target
    Image attribution tooltip

    Target unveils SoHo store concept featuring curated beauty, apparel

    The updated New York City location aims to recapture the retailer’s merchandising authority with influencer-driven product edits and rotating styles.

    By Dec. 9, 2025
  • Gap partners with Summer Fridays on apparel.
    Image attribution tooltip
    Courtesy of Gap Inc.
    Image attribution tooltip

    Gap, beauty brand Summer Fridays launch apparel collab

    The collection marks the DTC brand’s first foray into clothing — and a deeper alignment with the beauty category for Gap Inc.

    By Tatiana Walk-Morris • Dec. 9, 2025
  • Underwear and bras on display in a white room.
    Image attribution tooltip
    Courtesy of Skims
    Image attribution tooltip

    Skims ventures into live entertainment with shoppable TikTok livestream

    The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.

    By Aaron Baar • Dec. 9, 2025
  • People walking down the street and cars driving in a city.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Reporter’s notebook: New York City’s last department stores

    A trek around the island of Manhattan at retail's busiest time of year.

    By Dec. 9, 2025
  • Person using phone with graphs and charts
    Image attribution tooltip

    Shutterstock / Wayvia

    Image attribution tooltip
    Sponsored by Wayvia

    Tariffs reshape shopping cycles and marketplace dynamics

    Wayvia explores how tariffs impact margins, market structure, competition and visibility.

    Dec. 8, 2025
  • Exterior of the new Victoria's Secret DC store
    Image attribution tooltip
    Dani James/Retail Dive
    Image attribution tooltip

    Bras, beauty push up Victoria’s Secret in ‘standout’ Q3

    The lingerie giant, which grabbed back market share in the quarter, raised its outlook for the year.

    By Dec. 5, 2025
  • The exterior of an Ashley store.
    Image attribution tooltip
    Courtesy of Ashley
    Image attribution tooltip

    Ashley offers AI-powered shopping experience

    The partnership with Perplexity and PayPal allows customers to ask for product recommendations, add items to cart and complete payment in a single step.

    By Tatiana Walk-Morris • Dec. 4, 2025
  • The Vitamin Shoppe names inventory planning, digital marketing VPs

    With new private equity owners at its helm, the retailer reinstated its former CEO earlier this year and has been building out a leadership team.

    By Tatiana Walk-Morris • Dec. 4, 2025
  • Sydney Sweeney for American Eagle Outfitters.
    Image attribution tooltip
    Courtesy of American Eagle Outfitters
    Image attribution tooltip

    American Eagle’s celebrity-led marketing turns sales growth positive

    While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger comps in Q3. 

    By Peter Adams • Dec. 4, 2025
  • Grocery products.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Private label’s allure transcends income levels

    Consumers with household incomes above $100,000 are becoming more likely to buy store-brand groceries as they look to save, Alvarez & Marsal found.

    By Sam Silverstein • Dec. 2, 2025
  • Image shows a stylized version of the inside of a computer.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Retailers turn to AI for marketing, merchandising

    AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a report from Berkeley Research Group.

    By Tatiana Walk-Morris • Dec. 2, 2025