Zales debuts next-gen retail concept, The Edit

The locations feature customization areas, consultations and a digital companion tool that connects customers to the jewelry brand’s full in-store assortment.

By Howard Ruben • Dec. 23, 2025

Mattel brings on vet from Netflix, Disney

Natalia Premovic was named chief consumer products and experiences officer as the toy company draws on its IP for new projects.

By Tatiana Walk-Morris • Dec. 23, 2025

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Dollar Shave Club’s first AI-generated ad makes tech the punchline

The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.

By Peter Adams • Dec. 23, 2025

The Weekly Closeout: Levi’s adds Target vet to board, plus more Black Friday ‘standouts’

Jeffrey Jones, a former chief marketer at Target, will join the apparel maker in January. Meanwhile, analysts called out On and Hoka as big winners from the sale season.

By Retail Dive Staff • Dec. 19, 2025

TikTok Shop is driving social commerce growth

The platform’s sales are forecast to surpass $20 billion next year, and reach over $30 billion in 2028, according to Emarketer.

By Tatiana Walk-Morris • Dec. 18, 2025

Pandora’s next CEO to take the reins early

Chief Marketing Officer Berta de Pablos-Barbier, who was originally set to start the chief executive position in March, will now take on the role Jan. 1.

By Howard Ruben • Dec. 18, 2025

Run retail run

Over 54,000 runners recently participated in the Chicago Marathon, with some 1.7 million spectators lining the streets. They came to race — and to shop.

By Kaarin Moore • Dec. 18, 2025

NRF expects ‘record’ number of Super Saturday shoppers

Of those who plan to shop, nearly half will do so both online and in stores, with department stores and discount retailers among the top destinations.

By Dani James • Dec. 17, 2025

Is surveillance pricing ripping off loyal customers?

If customers thought “that loyalty data were being consumed for that purpose, they would opt out of loyalty,” said Brierley loyalty consultant Don Smith.

By S.L. Fuller • Dec. 17, 2025

Clarks unveils first Cloudsteppers store in US

Cloudsteppers, known for its flip-flops for women, is expanding to become lifestyle-focused with more store openings on the way.

By Tatiana Walk-Morris • Dec. 16, 2025

Could digital product passports transform customer experience?

Customer and product experiences are often separated, but digital product passports force “those two worlds to merge,” said Renascence Consulting CEO Aslan Patov.

By Michael Brady • Dec. 16, 2025

Combating the consumer ‘joy deficit’ this season

Prices are high, shoppers are stressed out and anxiety-inducing marketing doesn’t help. Here’s what retailers can do instead.

By Cara Salpini • Dec. 16, 2025

T.J. Maxx goes on holiday tour in a double-decker bus

The decked-out “Maxxinista Express” stops in multiple cities and takes superfans along for a full day of shopping. 

By Tatiana Walk-Morris • Dec. 15, 2025

When holiday deals cause customer confusion, skepticism

In an attempt to boost revenue and gain market share, brands often overpromise and underdeliver on holiday promotions. 

By Michael Brady • Dec. 15, 2025

Calvin Klein opens flagship in SoHo

The store reestablishes the brand’s presence in the city and follows openings in Paris and Tokyo.

By Howard Ruben • Dec. 15, 2025

Home Depot builds bridge to influencers with creator portal

To attract attention to the offering, the home improvement retailer is touting a roster of creators tied to the World Cup.

By Aaron Baar • Dec. 15, 2025

Walmart touts delivery for last-minute gifts

The big-box retailer says it can reach 95% of U.S. households within 3 hours and it is using streamlined delivery to entice consumers to shop — even on Christmas Eve.

By Howard Ruben • Dec. 12, 2025

Pet Supplies Plus releases first mobile app

The app offers rewards access, push notifications and biometric login capabilities, as the retailer tries to create a more intuitive shopping experience.

By Tatiana Walk-Morris • Dec. 11, 2025

Ruggable, Anthropologie team up on rug collection

The partnership includes seven tufted rugs and three doormats in varying sizes and is part of a broader distribution effort by the DTC brand.

By Howard Ruben • Dec. 11, 2025

5 store concepts that debuted in 2025

From shop-in-shops to formats targeting Gen Z, retailers leaned into physical retail to win over consumers this year.

By Caroline Jansen • Dec. 11, 2025

How Gap is leveraging the brand’s Katseye success for the holidays

Global Chief Marketing Officer Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since its November launch. 

By Jessica Hammers • Dec. 10, 2025

Target unveils SoHo store concept featuring curated beauty, apparel

The updated New York City location aims to recapture the retailer’s merchandising authority with influencer-driven product edits and rotating styles.

By Dani James • Dec. 9, 2025

Gap, beauty brand Summer Fridays launch apparel collab

The collection marks the DTC brand’s first foray into clothing — and a deeper alignment with the beauty category for Gap Inc.

By Tatiana Walk-Morris • Dec. 9, 2025

Skims ventures into live entertainment with shoppable TikTok livestream

The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.

By Aaron Baar • Dec. 9, 2025

Reporter’s notebook: New York City’s last department stores

A trek around the island of Manhattan at retail's busiest time of year.

By Daphne Howland • Dec. 9, 2025