Marketing


  • A pair of bright blue Skechers soccer cleats on a patch of grass.
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    Courtesy of Skechers
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    From comfort to court: Skechers’ quest to become a performance brand

    Best known for its slip-on shoes, the footwear retailer has moved decidedly into everything from golf to basketball in its search for more share.

    By Nov. 17, 2025
  • A Spirit Christmas storefront
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    Courtesy of Spencer Gifts and Spirit Halloween Superstores
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    Column

    The Weekly Closeout: Spirit Christmas opens and Revlon develops first Champion fragrance

    The sister brand of Spirit Halloween opened locations across the Northeast and Great Lakes regions, while Champion's scent collection will debut in 2027.

    By Retail Dive Staff • Nov. 14, 2025
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Basketball star Steph Curry holds a basketball with Under Armour founder Kevin Plank.
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    Courtesy of Under Armour
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    Under Armour breaks with Steph Curry as restructuring program expands

    After more than a decade of working together, the NBA star and his Curry Brand will separate from Under Armour.

    By Nov. 14, 2025
  • Shoe Carnival storefront from Mesquite
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    Permission granted by Shoe Carnival
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    Shoe Carnival to rebrand as Shoe Station Group

    The change, subject to shareholder approval, comes as 90% of its fleet is expected to operate as Shoe Station stores by the end of fiscal 2028.

    By Nov. 14, 2025
  • A large cardboard box sits on a welcome mat on the front porch of a house.
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    Courtesy of Amazon
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    Amazon brings back early Black Friday sale

    The 12-day event features “millions” of deals on categories like home, electronics, beauty and apparel.

    By Howard Ruben • Nov. 13, 2025
  • Etsy holiday ad
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    Courtesy of Etsy
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    Etsy spotlights importance of personalized gifting for holiday ads

    A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves. 

    By Aaron Baar • Nov. 12, 2025
  • A person looks at the Pinterest app on their phone.
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    Getty Images
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    Pinterest taps into search and shopping data to create holiday gift guides

    Celebrities including Pamela Anderson and the Jonas Brothers have also curated shoppable boards as the social platform caters to gift buyers.

    By Tatiana Walk-Morris • Nov. 12, 2025
  • Two screenshots of Target app using the Find Bullseye hunting feature
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    Permission granted by Target
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    Target debuts AI holiday gift finder

    Shoppers can enter details like age and interests to generate unique recommendations — just one of several tech updates during the season.

    By Nov. 12, 2025
  • A person stands between shelves of items in a Target store with shopping carts
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    Joe Raedle via Getty Images
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    Target reduces prices on 3,000 groceries and essentials

    The price cuts come as food affordability remains a top concern for consumers, especially with the holiday season nearing.

    By Catherine Douglas Moran • Nov. 12, 2025
  • Home Depot's 2025 holiday campaign imagery showcasing a young boy decorating a Christmas tree.
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    Courtesy of Home Depot
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    Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

    “The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

    By Jessica Hammers • Nov. 12, 2025
  • The Amazon Bazaar app.
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    Courtesy of Amazon
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    Amazon takes Haul international through Bazaar app launch

    To gain market share from rivals Temu and Shein, the e-commerce giant is expanding the reach of its new app, featuring ultra-low-priced products.

    By Tatiana Walk-Morris • Nov. 10, 2025
  • An interface for Chewy Storefronts, featuring Cody Taurus and his dog.
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    Courtesy of Chewy
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    Chewy ramps up creator storefronts ahead of holiday season

    More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.

    By Sara Karlovitch • Nov. 10, 2025
  • Two people sit on a stage for a fireside chat at a conference.
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    Permission granted by Reuters Events
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    In an AI world, Nordstrom is leaning into human care

    AI has a role to play, but when customers "really want the face-to-face, eye-to-eye, voice-to-voice connection,” the retailer is there to meet the need, Nordstrom’s Heather Bissell said.

    By Kristen Doerer • Nov. 10, 2025
  • A holiday display of products in Bath & Body Works
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    Courtesy of Bath & Body Works
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    Bath & Body Works makes Grand Central smell like Fresh Balsam for the holidays

    The retailer is bringing an immersive campaign to train stations and movie theaters across the country. 

    By Howard Ruben • Nov. 7, 2025
  • A rendering of Wayfair's store in Columbus, Ohio
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    Courtesy of Wayfair
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    Wayfair pilots small-format store in Ohio

    The Columbus store, set to open in late 2026, will be about half the size of the brand’s other locations.

    By Nov. 7, 2025
  • A display of three pairs of shoes.
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    Courtesy of Allbirds
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    Allbirds leans on new product launches to stoke turnaround

    The footwear brand’s legacy styles are fading as marketing focuses on performance and design innovations, contributing to a revenue miss in Q3.

    By Nov. 7, 2025
  • A basketball shoe on a black background.
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    Courtesy of Reebok
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    Column

    The Weekly Closeout: Nike vet joins Reebok and could AI boost the mall?

    Daniel Schachne, who also has a history with Jordan, will oversee the brand’s growth strategy. Meanwhile, David Simon sees at least one potential benefit from the AI shift.

    By Retail Dive Staff • Nov. 7, 2025
  • A Neiman Marcus storefront in downtown Chicago
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    Kaarin Moore/Retail Dive
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    Saks Global approaches merger anniversary with a whirlwind of executive changes

    Most surprising is last week’s exit of Emily Essner, who was aboard as Saks Fifth Avenue and Neiman Marcus combined and whose duties just expanded.

    By Nov. 5, 2025
  • Lowe's holiday campaign
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    Courtesy of Lowe's
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    Q&A

    Inside Lowe’s social-first holiday push as Gen Alpha enters the market

    Chief Marketing Officer Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.

    By Chris Kelly • Nov. 5, 2025
  • Gap's 2025 "Gift Your Gift" campaign imagery.
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    Courtesy of Gap
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    Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity

    An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.

    By Jessica Hammers • Nov. 5, 2025
  • A customer uses the Walmart app in front of holiday decorations.
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    Courtesy of Walmart
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    Walmart introduces AI tools for in-store and online holiday shopping

    The retailer’s latest AI investments span its app, supply chain and customer service operations.

    By Bryan Wassel • Nov. 5, 2025
  • This image depicts the podcast series cover image for Simon-Kucher's Retail Dive series, "Decoded: The New Consumer"
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    Alyssa Eckel-Martin/Retail Dive
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    Sponsored by Simon-Kucher

    [Podcast] Decoded: The New Consumer

    This podcast uncovers how AI, influencers, and shifting consumer habits are reshaping the future of retail.

    By Retail Dive's studioID • Nov. 5, 2025
  • The interior of a Bath & Body Works with its Gingham+ store design.
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    Courtesy of Bath & Body Works
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    Bath & Body Works brings on former Bluemercury CEO in new role

    Maly Bernstein, who spent four years leading the Macy’s, Inc. banner, has been named chief commercial officer.

    By Nov. 4, 2025
  • A lululemon logo displayed through a window as people walk by.
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    Michael M. Santiago via Getty Images
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    4 retailers that need a win this holiday season

    From nailing their merchandise offerings to ensuring inventory levels remain healthy, these retailers are striving to land on consumers’ nice lists.

    By Nov. 4, 2025
  • The interior of a clothing store, with headless mannequins in the front.
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    Courtesy of Urban Outfitters
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    Urban Outfitters expands localized store concept aimed at Gen Z

    The new formats, which feature localized merchandising, will be applied to street-level as well as mall stores. But are they too normal?

    By Nov. 3, 2025