Marketing

  • An entrance to a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon CEO: ‘We have become too predictable’

    The retailer, facing stalled growth in the U.S., is overhauling its design and development process as it looks to bring in more newness, faster.

    By • Sept. 5, 2025
  • A worker wearing a mask and gloves stands outside of an Amazon Prime van containing packages.
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    JasonDoiy via Getty Images
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    Amazon is cutting legacy users off from this free shipping perk

    Prime Invitee, which technically ended a decade ago, allowed users to share free shipping with people outside their household.

    By • Sept. 5, 2025
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline➔
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • LeBron James plays basketball in a Nike ad
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    Courtesy of Nike
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    Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

    The brand is working to realign around sports and encourage young athletes in a climate marked by sociopolitical contention and economic pressure.

    By Chris Kelly • Sept. 5, 2025
  • Skechers storefront.
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    Kaarin Vembar/Retail Dive
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    Column

    The Weekly Closeout: Skechers deal clears hurdles while Gap eyes store improvement

    3G Capital will take the footwear brand private next week. Meanwhile, Gap Inc. CEO Richard Dickson sees work to do in brick and mortar.

    By Retail Dive Staff • Sept. 5, 2025
  • The outside of a Gap store
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    daboost via Getty Images
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    Gap Inc. bets big on beauty, accessories

    At the Goldman Sachs Global Retailing Conference Thursday, Gap Inc. CEO Richard Dickson called these high-margin “sleeper categories” that its customers want.

    By • Sept. 4, 2025
  • American Girl doll Summer McKinny
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    Courtesy of Mattel
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    Mattel restructures its brand leadership team

    The reset includes adding two new roles: chief global brand officer and global head of dolls. 

    By • Sept. 4, 2025
  • Billboards of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City.
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    Michael M. Santiago via Getty Images
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    American Eagle’s celebrity marketing drew outcry — and new customers

    The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.

    By Peter Adams • Sept. 4, 2025
  • Feet on shoeboxes in a DSW Designer Shoe Warehouse ad
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    Courtesy of DSW Designer Shoe Warehouse
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    How DSW’s new brand platform showcases the fun of in-person shopping

    Created with Crispin, “Let Us Surprise You” celebrates the in-store experience, as the shoe retailer does 70% of its business in person.

    By Chris Kelly • Sept. 3, 2025
  • Depop campaign imagery for "Where Taste Recognizes Taste”
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    Courtesy of Depop
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    Depop eyes larger US presence with ads touting style ‘Depopelgangers’

    The online fashion reseller’s “Where Taste Recognizes Taste” campaign spotlights the emotional connection tied to secondhand shopping.

    By Jessica Hammers • Sept. 3, 2025
  • The inside of a A Williams Sonoma store.
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    Joe Raedle / Staff via Getty Images
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    Williams-Sonoma to launch AI-powered ‘culinary companion’

    Meanwhile, the company has scaled its AI customer service assistant across its portfolio. 

    By Bryan Wassel • Sept. 3, 2025
  • A Staples storefront
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    Tim Boyle via Getty Images
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    Staples to bring optical centers to stores through Now Optics partnership

    Through the tie-up, Stanton Optical will offer eye exams, prescription lenses and more in five of the office retailer’s locations.

    By Howard Ruben • Sept. 3, 2025
  • Travis Kelce for American Eagle
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    Courtesy of American Eagle
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    American Eagle’s Travis Kelce collab extends celebrity-led marketing streak

    The retailer is linking with the NFL star and freshly minted fiancé to Taylor Swift on a Tru Kolors capsule collection after weathering a media firestorm.

    By Peter Adams • Aug. 28, 2025
  • The interior of an Under Armour store in Houston, Texas.
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    Brandon Bell via Getty Images
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    Retailers double down on AI despite reliability concerns

    Over half of retailers expect most customer interactions will be handled by AI within five years, according to a Monday.com survey.

    By Lindsey Wilkinson • Aug. 27, 2025
  • Macy's
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    Mario Tama via Getty Images
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    Macy’s partners with Amazon for retail ads ahead of holiday season

    The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.

    By Aaron Baar • Aug. 27, 2025
  • A screen with a style quiz from David's Bridal. The company wants to help couples with wedding planning using AI.
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    Courtesy of David's Bridal
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    David’s Bridal launches AI to help couples manage wedding tasks

    Pearl Planner features a built-in chat assistant, adaptable task boards and dynamic timelines to help users centralize planning with real-time updates.

    By • Aug. 26, 2025
  • Signs for stores.
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    Joe Raedle via Getty Images
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    Walmart’s booming ad business provides ‘flexibility’ amid tariff impact

    Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.

    By Peter Adams • Aug. 26, 2025
  • A Levi's display inside of an Urban Outfitters store
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    Courtesy of Urban Outfitters
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    Urban Outfitters taps Levi’s for its next On Rotation experience

    The space aims to infuse “the energy of a vintage flea market” by featuring both new denim styles as well as vintage pieces like its paper bag jeans.

    By Howard Ruben • Aug. 25, 2025
  • The exterior of a refreshed Burlington store
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    Courtesy of Burlington
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    Burlington’s ‘reimagined’ store layout aims to make shopping easier

    The off-price retailer is halfway done refreshing its fleet with an open layout, organized aisles and bold signage. 

    By Howard Ruben • Aug. 25, 2025
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    Adobe / peopleimages.com

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    Sponsored by Constant Contact

    Maximize your retail impact: Digital marketing trends to watch in 2025

    Learn the most impactful trends shaping the retail industry and how they can be leveraged to stay ahead of the curve by embracing innovative digital marketing strategies.

    Aug. 25, 2025
  • A model wearing a denim jumpsuit stands in front of a rack of clothing.
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    Courtesy of Guess
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    Column

    The Weekly Closeout: Bed Bath & Beyond battles California and Guess to go private

    Executive Chairman Marcus Lemonis said the home retailer won’t open stores in the state, while the fashion company cut a deal with Authentic Brands Group. 

    By Retail Dive Staff • Aug. 22, 2025
  • A new digital storefront on Walmart Realm.
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    Permission granted by Walmart
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    Walmart Realm adds new digital storefronts to woo Gen Z, Gen Alpha

    The immersive shopping experiences blend content and commerce to facilitate product discovery.

    By Tatiana Walk-Morris • Aug. 21, 2025
  • A group of people in Dick's Sporting Goods in support of the new Abercrombie Kids wholesale partnership.
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    Courtesy of Abercrombie & Fitch Co.
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    Abercrombie Kids adds Nordstrom, Dick’s Sporting Goods as wholesale partners

    The children's brand, also available at Macy’s and Bloomingdale’s, is expanding its wholesale operation to reach more shoppers worldwide.

    By Tatiana Walk-Morris • Aug. 21, 2025
  • Gap's "Better in Denim" campaign with Katseye
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    Courtesy of Gap
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    Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign

    “Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more. 

    By Jessica Hammers • Aug. 20, 2025
  • People on a tour of Ace Hardware's Retail Support Center in Kansas City.
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    Permission granted by Ace Hardware
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    Ace Hardware launches retail media network

    RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store signage and more.

    By Howard Ruben • Aug. 20, 2025
  • The eBay logo is displayed outside company headquarters.
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    Justin Sullivan via Getty Images
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    EBay builds out suite of tech tools for sellers

    With a number of new tools, the e-commerce giant is helping sellers simplify cost tracking and respond to messages. EBay will even give sellers automated feedback. 

    By Tatiana Walk-Morris • Aug. 20, 2025