Marketing
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NRF expects ‘record’ number of Super Saturday shoppers
Of those who plan to shop, nearly half will do so both online and in stores, with department stores and discount retailers among the top destinations.
By Dani James • Dec. 17, 2025 -
Is surveillance pricing ripping off loyal customers?
If customers thought “that loyalty data were being consumed for that purpose, they would opt out of loyalty,” said Brierley loyalty consultant Don Smith.
By S.L. Fuller • Dec. 17, 2025 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Clarks unveils first Cloudsteppers store in US
Cloudsteppers, known for its flip-flops for women, is expanding to become lifestyle-focused with more store openings on the way.
By Tatiana Walk-Morris • Dec. 16, 2025 -
Could digital product passports transform customer experience?
Customer and product experiences are often separated, but digital product passports force “those two worlds to merge,” said Renascence Consulting CEO Aslan Patov.
By Michael Brady • Dec. 16, 2025 -
Combating the consumer ‘joy deficit’ this season
Prices are high, shoppers are stressed out and anxiety-inducing marketing doesn’t help. Here’s what retailers can do instead.
By Cara Salpini • Dec. 16, 2025 -
T.J. Maxx goes on holiday tour in a double-decker bus
The decked-out “Maxxinista Express” stops in multiple cities and takes superfans along for a full day of shopping.
By Tatiana Walk-Morris • Dec. 15, 2025 -
When holiday deals cause customer confusion, skepticism
In an attempt to boost revenue and gain market share, brands often overpromise and underdeliver on holiday promotions.
By Michael Brady • Dec. 15, 2025 -
Calvin Klein opens flagship in SoHo
The store reestablishes the brand’s presence in the city and follows openings in Paris and Tokyo.
By Howard Ruben • Dec. 15, 2025 -
Home Depot builds bridge to influencers with creator portal
To attract attention to the offering, the home improvement retailer is touting a roster of creators tied to the World Cup.
By Aaron Baar • Dec. 15, 2025 -
Retrieved from Walmart.
Walmart touts delivery for last-minute gifts
The big-box retailer says it can reach 95% of U.S. households within 3 hours and it is using streamlined delivery to entice consumers to shop — even on Christmas Eve.
By Howard Ruben • Dec. 12, 2025 -
Pet Supplies Plus releases first mobile app
The app offers rewards access, push notifications and biometric login capabilities, as the retailer tries to create a more intuitive shopping experience.
By Tatiana Walk-Morris • Dec. 11, 2025 -
Ruggable, Anthropologie team up on rug collection
The partnership includes seven tufted rugs and three doormats in varying sizes and is part of a broader distribution effort by the DTC brand.
By Howard Ruben • Dec. 11, 2025 -
5 store concepts that debuted in 2025
From shop-in-shops to formats targeting Gen Z, retailers leaned into physical retail to win over consumers this year.
By Caroline Jansen • Dec. 11, 2025 -
Q&A
How Gap is leveraging the brand’s Katseye success for the holidays
Global Chief Marketing Officer Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since its November launch.
By Jessica Hammers • Dec. 10, 2025 -
Target unveils SoHo store concept featuring curated beauty, apparel
The updated New York City location aims to recapture the retailer’s merchandising authority with influencer-driven product edits and rotating styles.
By Dani James • Dec. 9, 2025 -
Gap, beauty brand Summer Fridays launch apparel collab
The collection marks the DTC brand’s first foray into clothing — and a deeper alignment with the beauty category for Gap Inc.
By Tatiana Walk-Morris • Dec. 9, 2025 -
Skims ventures into live entertainment with shoppable TikTok livestream
The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.
By Aaron Baar • Dec. 9, 2025 -
Reporter’s notebook: New York City’s last department stores
A trek around the island of Manhattan at retail's busiest time of year.
By Daphne Howland • Dec. 9, 2025 -
Sponsored by Wayvia
Tariffs reshape shopping cycles and marketplace dynamics
Wayvia explores how tariffs impact margins, market structure, competition and visibility.
Dec. 8, 2025 -
Bras, beauty push up Victoria’s Secret in ‘standout’ Q3
The lingerie giant, which grabbed back market share in the quarter, raised its outlook for the year.
By Daphne Howland • Dec. 5, 2025 -
Ashley offers AI-powered shopping experience
The partnership with Perplexity and PayPal allows customers to ask for product recommendations, add items to cart and complete payment in a single step.
By Tatiana Walk-Morris • Dec. 4, 2025 -
The Vitamin Shoppe names inventory planning, digital marketing VPs
With new private equity owners at its helm, the retailer reinstated its former CEO earlier this year and has been building out a leadership team.
By Tatiana Walk-Morris • Dec. 4, 2025 -
American Eagle’s celebrity-led marketing turns sales growth positive
While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger comps in Q3.
By Peter Adams • Dec. 4, 2025 -
Private label’s allure transcends income levels
Consumers with household incomes above $100,000 are becoming more likely to buy store-brand groceries as they look to save, Alvarez & Marsal found.
By Sam Silverstein • Dec. 2, 2025 -
Retailers turn to AI for marketing, merchandising
AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a report from Berkeley Research Group.
By Tatiana Walk-Morris • Dec. 2, 2025