Marketing: Page 92
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Retrieved from Facebook on May 19, 2021
Facebook launches summer livestream shopping series
The social media giant joins other livestream shopping newcomers and veterans vying for homebound consumers' attention.
By Tatiana Walk-Morris • May 19, 2021 -
Retrieved from Instagram on May 18, 2021
What's old is new: Brands craving connection with consumers turn to livestreaming
Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.
By Maria Monteros • May 19, 2021 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Profitero: Private labels pushing out CPGs in search results
As the likes of Target and Walmart launch more private labels, they are edging out national brands amid pandemic sales gains.
By Tatiana Walk-Morris • May 17, 2021 -
Column
Retail Therapy: Nuggs hosts romantic dinner on top of Target's red ball
The winner of the plant-based chicken nugget brand's giveaway will get a "lavish" four-course dinner for two.
By Maria Monteros • May 14, 2021 -
MeUndies jumps into swimwear
A common expansion for intimates brands, the launch comes just a month after the DTC company debuted a new performance collection.
By Cara Salpini • May 12, 2021 -
David's Bridal launches 24-hour YouTube Live channel
The streaming channel will offer continuous inspiration as the retailer positions itself to be the premier wedding planning expert.
By Tatiana Walk-Morris • May 12, 2021 -
Macy’s reveals Herald Square revitalization plan
The retailer will pour $235 million into the neighborhood around its flagship. That means investing in public transit and a car-free urban space.
By Kaarin Moore • May 11, 2021 -
Neighborhood Goods launches in-store concept focused on CPG brands
The Marketplace, appearing first at its Austin location, features brands like Jaden Smith's Just Water, DTC gummy brand BeHave and snack brand DaDa.
By Caroline Jansen • May 11, 2021 -
MySize debuts virtual fit avatar tool
With customers buying online more and frequently returning ill-fitting items, the tool aims to help shoppers find the right fit up front.
By Tatiana Walk-Morris • May 10, 2021 -
Bed Bath & Beyond introduces Simply Essential private label
This marks the third owned brand the retailer has launched this year as part of its three-year transformation strategy.
By Caroline Jansen • May 10, 2021 -
Column
Retail Therapy: The million-dollar wine that's out of this world
Christie's is auctioning off a bottle of wine that spent 14 months aging aboard the International Space Station.
By Caroline Jansen • May 7, 2021 -
Hollister launches 'Social Tourist' with teen influencers
Developed with Charli and Dixie D'Amelio, the sub-brand begins an exclusive, multi-year agreement between the sisters and parent Abercrombie & Fitch Co.
By Daphne Howland • May 6, 2021 -
Groupon redesigns mobile app, site with personalized features
The new experience emphasizes unique recommendations and more tailored search functionality, and makes repeat purchases easier.
By Tatiana Walk-Morris • May 6, 2021 -
Adding to store concept spree, Dick’s debuts new off-price format
Going, Going, Gone is the latest in a slew of brick-and-mortar experiments the retailer is running as it looks to revamp its in-store experience.
By Cara Salpini • May 5, 2021 -
Retrieved from Lowe's on May 03, 2021
Lowe's launches curated home decor series
The initiative, which kicks off with interior designer Iris Apfel, aims to make stylish pieces available to consumers at accessible price points.
By Caroline Jansen • May 3, 2021 -
Tiffany & Co. debuts men's engagement rings
The Charles Tiffany Setting is named after the company's founder and promises to introduce "a bold new era of love."
By Kaarin Moore • May 3, 2021 -
Sponsored by FedEx Office
Anticipating retailers' needs: How FedEx Office helps customers manage through change
When the pandemic hit, retailers had only a few days to react in order to get critical signs for their stores. Read about the lessons learned and plans for the future.
May 3, 2021 -
Dick's builds out brand ambassador roster for private labels
A week after signing DeVonta Smith to front its VRST line, the retailer brought on celebrity dance couple Stephen "tWitch" and Allison Boss for its DSG brand.
By Cara Salpini • April 30, 2021 -
David's Bridal launches Quinceañera label
The bridal retailer is tapping into a new market with Fifteen Roses as it tries to build lifetime shoppers for special events.
By Kaarin Moore • April 28, 2021 -
Sephora at Kohl’s to host blockbuster lineup of over 125 beauty brands
Drunk Elephant, Fenty Beauty and other big names will be sold at the locations, with 75% of the assortment unique to Sephora U.S. and Kohl's.
By Cara Salpini • April 27, 2021 -
Madewell debuts mobile app
The apparel retailer moved to develop a frictionless shopping experience after seeing a dramatic increase in mobile traffic during the pandemic.
By Tatiana Walk-Morris • April 27, 2021 -
30 minutes with For Now's co-founders
As the limitations of selling exclusively online become apparent, the company's mission is to not only give emerging brands a physical presence but an opportunity to grow.
By Caroline Jansen • Updated April 29, 2021 -
Walmart tries to blot out Yeezy's styled sun logo
The retail giant said a trademark by Kanye West's brand too much resembled its own "spark" logo across Walmart's business.
By Ben Unglesbee • April 26, 2021 -
Tractor Supply app exceeds 1M downloads
Less than a year after its conception, the mobile app is becoming a key driver of the retailer's digital sales as customers demand contactless fulfillment options.
By Tatiana Walk-Morris • April 26, 2021 -
Amazon lets advertisers send targeted messages for first time
The e-commerce giant is testing a tool that lets marketers reach consumers in their inboxes with details about new products and promotions.
By Robert Williams • April 26, 2021