Marketing: Page 92


  • Facebook Live shopping
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    Retrieved from Facebook on May 19, 2021
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    Facebook launches summer livestream shopping series

    The social media giant joins other livestream shopping newcomers and veterans vying for homebound consumers' attention.

    By Tatiana Walk-Morris • May 19, 2021
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    Retrieved from Instagram on May 18, 2021
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    What's old is new: Brands craving connection with consumers turn to livestreaming

    Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.

    By Maria Monteros • May 19, 2021
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Walmart transforms stores to focus on digital.
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    Courtesy of Walmart
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    Profitero: Private labels pushing out CPGs in search results

    As the likes of Target and Walmart launch more private labels, they are edging out national brands amid pandemic sales gains.

    By Tatiana Walk-Morris • May 17, 2021
  • Nuggs X Target
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    Permission granted by SIMULATE
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    Column

    Retail Therapy: Nuggs hosts romantic dinner on top of Target's red ball

    The winner of the plant-based chicken nugget brand's giveaway will get a "lavish" four-course dinner for two.

    By Maria Monteros • May 14, 2021
  • MeUndies swimwear launch
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    Courtesy of MeUndies
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    MeUndies jumps into swimwear

    A common expansion for intimates brands, the launch comes just a month after the DTC company debuted a new performance collection.

    By May 12, 2021
  • David's Bridal launches YouTube channel about weddings.
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    Courtesy of David's Bridal
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    David's Bridal launches 24-hour YouTube Live channel

    The streaming channel will offer continuous inspiration as the retailer positions itself to be the premier wedding planning expert. 

    By Tatiana Walk-Morris • May 12, 2021
  • Macy's unveils plans for renewing Herald Square flagship in New York City.
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    Courtesy of Macy's
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    Macy’s reveals Herald Square revitalization plan

    The retailer will pour $235 million into the neighborhood around its flagship. That means investing in public transit and a car-free urban space. 

    By May 11, 2021
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    Courtesy of Neighborhood Goods
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    Neighborhood Goods launches in-store concept focused on CPG brands

    The Marketplace, appearing first at its Austin location, features brands like Jaden Smith's Just Water, DTC gummy brand BeHave and snack brand DaDa.

    By May 11, 2021
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    MySizeID
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    MySize debuts virtual fit avatar tool

    With customers buying online more and frequently returning ill-fitting items, the tool aims to help shoppers find the right fit up front.

    By Tatiana Walk-Morris • May 10, 2021
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    Courtesy of Bed Bath & Beyond
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    Bed Bath & Beyond introduces Simply Essential private label

    This marks the third owned brand the retailer has launched this year as part of its three-year transformation strategy.

    By May 10, 2021
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    Courtesy of Christie's
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    Column

    Retail Therapy: The million-dollar wine that's out of this world

    Christie's is auctioning off a bottle of wine that spent 14 months aging aboard the International Space Station.

    By May 7, 2021
  • Hollister, Social Tourist
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    Courtesy of Hollister
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    Hollister launches 'Social Tourist' with teen influencers

    Developed with Charli and Dixie D'Amelio, the sub-brand begins an exclusive, multi-year agreement between the sisters and parent Abercrombie & Fitch Co. 

    By May 6, 2021
  • Groupon redesigns mobile app.
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    Courtesy of Groupon
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    Groupon redesigns mobile app, site with personalized features

    The new experience emphasizes unique recommendations and more tailored search functionality, and makes repeat purchases easier.

    By Tatiana Walk-Morris • May 6, 2021
  • Adding to store concept spree, Dick’s debuts new off-price format

    Going, Going, Gone is the latest in a slew of brick-and-mortar experiments the retailer is running as it looks to revamp its in-store experience.

    By May 5, 2021
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    Retrieved from Lowe's on May 03, 2021
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    Lowe's launches curated home decor series

    The initiative, which kicks off with interior designer Iris Apfel, aims to make stylish pieces available to consumers at accessible price points.

    By May 3, 2021
  • Tiffany introduces engagement rings for men.
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    Courtesy of Tiffany & Co.
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    Tiffany & Co. debuts men's engagement rings

    The Charles Tiffany Setting is named after the company's founder and promises to introduce "a bold new era of love." 

    By May 3, 2021
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    jamielawton via Getty Images
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    Sponsored by FedEx Office

    Anticipating retailers' needs: How FedEx Office helps customers manage through change

    When the pandemic hit, retailers had only a few days to react in order to get critical signs for their stores. Read about the lessons learned and plans for the future.

    May 3, 2021
  • DeVonta Smith fronts Dick's Sporting Goods' VRST line
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    Courtesy of Dick's Sporting Goods
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    Dick's builds out brand ambassador roster for private labels

    A week after signing DeVonta Smith to front its VRST line, the retailer brought on celebrity dance couple Stephen "tWitch" and Allison Boss for its DSG brand.

    By April 30, 2021
  • David's Bridal launches Quinceanera label.
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    Courtesy of David's Bridal
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    David's Bridal launches Quinceañera label

    The bridal retailer is tapping into a new market with Fifteen Roses as it tries to build lifetime shoppers for special events. 

    By April 28, 2021
  • A rendering of Sephora's shop-in-shops at Kohl's
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    Courtesy of Sephora
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    Sephora at Kohl’s to host blockbuster lineup of over 125 beauty brands

    Drunk Elephant, Fenty Beauty and other big names will be sold at the locations, with 75% of the assortment unique to Sephora U.S. and Kohl's.

    By April 27, 2021
  • Madewell launches first app.
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    Courtesy of Madewell
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    Madewell debuts mobile app

    The apparel retailer moved to develop a frictionless shopping experience after seeing a dramatic increase in mobile traffic during the pandemic. 

    By Tatiana Walk-Morris • April 27, 2021
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    Adeline Kon/Retail Dive
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    30 minutes with For Now's co-founders

    As the limitations of selling exclusively online become apparent, the company's mission is to not only give emerging brands a physical presence but an opportunity to grow.

    By Updated April 29, 2021
  • Walmart tries to blot out Yeezy's styled sun logo

    The retail giant said a trademark by Kanye West's brand too much resembled its own "spark" logo across Walmart's business.

    By April 26, 2021
  • Tractor Supply app exceeds 1M downloads

    Less than a year after its conception, the mobile app is becoming a key driver of the retailer's digital sales as customers demand contactless fulfillment options. 

    By Tatiana Walk-Morris • April 26, 2021
  • Amazon lets advertisers send targeted messages for first time

    The e-commerce giant is testing a tool that lets marketers reach consumers in their inboxes with details about new products and promotions.

    By Robert Williams • April 26, 2021