Marketing: Page 7
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Courtesy of Bluestar Alliance
These 5 tween retailers once dominated the space. Here’s where they are now.
Brands like Wet Seal and Delia’s have since faded from the spotlight as stores failed to keep up with the changing needs of new generations.
By Xanayra Marin-Lopez • Jan. 9, 2025 -
Permission granted by DoorDash
DoorDash enters deal with Ibotta to expand digital promotions offering
The tie-up aims to push savings opportunities and coupons to shoppers on everyday purchases across categories, such as beauty and home improvement.
By Peyton Bigora • Jan. 8, 2025 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of Instacart
Holiday e-commerce hits a record as shoppers choose phones over stores
Consumers sought out deals but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.
By Daphne Howland • Jan. 8, 2025 -
Leon Neal via Getty Images
8 retail trends to watch in 2025
Each year brings unique headwinds and tailwinds. From increased attention on DEI efforts to the shifting nature of DTC, this is what we’ll be following in 2025.
By Retail Dive Staff • Jan. 7, 2025 -
Courtesy of Fine'ry
With latest launch, Fine’ry targets the men’s fragrance market
The move was “a natural next step for Fine’ry,” according to Nadia Khan, senior vice president of brand marketing at parent company Maesa.
By Caroline Jansen • Jan. 7, 2025 -
Gareth Cattermole via Getty Images
Dr. Martens creative director steps down after a decade
Darren McKoy said he was ready to embrace new opportunities and creative challenges, and the footwear company hasn’t named a replacement.
By Laurel Deppen • Jan. 7, 2025 -
Justin Sullivan via Getty Images
J.C. Penney hires agency Mischief, seeking bigger creative swings
Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain.
By Peter Adams • Jan. 7, 2025 -
Courtesy of Athletic Brewing
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
Chief Marketing Officer Andrew Katz explains how a new multimillion-dollar campaign is part of the brand’s efforts as the “big guys” enter the nonalcoholic beer category.
By Chris Kelly • Jan. 7, 2025 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop expands collectibles categories
The social commerce company is broadening its collectibles and focusing on authentication, as a potential U.S. ban looms.
By Tatiana Walk-Morris • Jan. 3, 2025 -
Did Costco just reset the narrative around DEI?
In contrast to a slew of companies, the warehouse retailer has forcefully rejected an anti-DEI shareholder proposal as bad for business.
By Daphne Howland • Jan. 3, 2025 -
Courtesy of Vera Bradley
ColumnThe Weekly Closeout: Vera Bradley urged to sell and Fleet Feet makes an acquisition
Fund 1 Investments in a letter pushed the accessories brand to consider strategic alternatives, while the footwear retailer bought South Sound Running.
By Retail Dive Staff • Jan. 3, 2025 -
Cara Salpini/Retail Dive
Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’
Elliott Hill, who just took over the top spot in October, vowed a return to stronger relationships with its partners as sales fell 8% in Q2.
By Cara Salpini • Dec. 20, 2024 -
Joe Raedle via Getty Images
The Weekly Closeout: Walmart to invest $1.3B in Chile and what Nike’s stumble means for Foot Locker
The big-box retailer’s plans include 70 new stores across Chile, while the sportswear giant’s DTC about-face could be a boon to Foot Locker.
By Retail Dive Staff • Dec. 20, 2024 -
NoSystem images via Getty Images
Nearly half of Gen Z shoppers to buy holiday gifts from Chinese marketplaces
Though U.S. shoppers are slow to trust it, Temu has become the top Chinese e-commerce platform, surpassing competitors like Shein and TikTok Shop, an Omnisend survey found.
By Tatiana Walk-Morris • Dec. 19, 2024 -
Retrieved from Perfect Moment on December 18, 2024
Perfect Moment opens third seasonal store in the Austrian Alps
The location at the Kitzbühel ski resort will feature best-selling products, as well as host in-store events.
By Howard Ruben • Dec. 18, 2024 -
Emily Elconin via Getty Images
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.
By Sara Karlovitch • Dec. 18, 2024 -
Nate Delesline III/Retail Dive
Over 157M expected to shop in stores, online on Super Saturday
According to the NRF, half of those with shopping to finish will do so online, while 37% will head to department stores.
By Nate Delesline III • Dec. 17, 2024 -
Kosamtu via Getty Images
Slow website? It’ll cost you.
Three-quarters of consumers have simply abandoned a cart because of a slow website, Liquid Web found.
By Kristen Doerer • Dec. 17, 2024 -
Krisada tepkulmanont via Getty Images
AI to influence over $200B in holiday sales
That’s a 12% increase compared to last season as retailers leverage the tech to drive personalization, according to a Salesforce report.
By Tatiana Walk-Morris • Dec. 17, 2024 -
Courtesy of True Classic
True Classic launches at Target
The brand will be sold in 460 of the mass merchant’s stores after testing out a small selection of products on Target’s website in the fall.
By Howard Ruben • Dec. 16, 2024 -
Courtesy of Dick's Sporting Goods
Dick’s Sporting Goods partners with Xavier Worthy on a ‘holiday shopping sprint’
The campaign with the Kansas City wide receiver is the latest from the athletics retailer, which has partnered with a number of professional athletes throughout the season.
By Tatiana Walk-Morris • Dec. 16, 2024 -
Courtesy of Gap Inc.
Gap launches elevated subbrand designed by Zac Posen
The line’s debut collection is holiday themed, with future launches planned for the spring.
By Laurel Deppen • Dec. 16, 2024 -
Cara Salpini/Retail Dive
Under Armour holds first investor day in 6 years
Capping off a difficult year, CEO Kevin Plank outlined the brand’s strategy to get back to growth through marketing reinvestment and product innovation.
By Cara Salpini • Dec. 13, 2024 -
Courtesy of Amazon
ColumnThe Weekly Closeout: Adidas headquarters searched, Amazon starts selling cars
The activewear brand is under investigation for tax and customs compliance, while the e-commerce giant is offering Hyundai cars through Amazon Autos.
By Retail Dive Staff • Dec. 13, 2024 -
Courtesy of Indochino
Indochino names vice president of marketing
Ryane Askew comes with digital marketing experience from Pier 1, Blue Nile, J.C. Penney, Amazon and Nordstrom.
By Howard Ruben • Dec. 13, 2024
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