Marketing: Page 5
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Courtesy of Google
Google expands virtual try-on to shoes
The company is also broadening access to its try-on technology, with plans to debut it in Australia, Canada and Japan.
By Tatiana Walk-Morris • Oct. 16, 2025 -
Kamil Krzaczynski via Getty Images
Why holiday season store experiences should be helpful but unobtrusive
Shoppers are often busy and stressed, and a retailer that turns the holiday rush into a smooth, enjoyable experience can earn loyalty without the need for flashy gimmicks.
By Bryan Wassel • Oct. 16, 2025 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Permission granted by Target
Why Target is embracing social-first marketing for its Woolrich collab
A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.
By Peter Adams • Oct. 14, 2025 -
Courtesy of Princess Polly
‘We’re certainly not fast fashion’: A.k.a. Brands CEO
Princess Polly and Culture Kings chief Ciaran Long talks about delivering on-trend fashion and the conglomerate’s strategy on opening stores.
By Kaarin Moore • Oct. 14, 2025 -
Daphne Howland/Retail Dive
Kohl’s categorizes gift lists by budget to highlight value
Gift ideas curated by price are part of the department store’s broader holiday plans, which also include expanding its assortment.
By Howard Ruben • Oct. 14, 2025 -
ColumnThe Weekly Closeout: Adidas bets on safety footwear, Helen of Troy swings to a loss
The athletics company partnered with Glo Brands BV, while the OXO and Hydro Flask parent company posted a Q2 loss exceeding $308 million.
By Retail Dive Staff • Oct. 10, 2025 -
Courtesy of Stitch Fix
Stitch Fix pilots generative AI style experience
Stitch Fix Vision uses tech to provide clients with an image of their likeness in different environments wearing shoppable outfits.
By Kaarin Moore • Oct. 9, 2025 -
Courtesy of Gap Inc.
Gap Inc. recruits micro-influencers for new affiliate program
On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.
By Daphne Howland • Oct. 8, 2025 -
Justin Sullivan via Getty Images
Meta streamlines AI use for brands with new business agent, creative tools
Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.
By Jessica Hammers • Oct. 8, 2025 -
Courtesy of Naturium
Naturium launches first pop-up event
The roadshow across Los Angeles highlighted the skin care brand’s new campaign, “Every One, Every Where, Every Day.”
By Howard Ruben • Oct. 7, 2025 -
Courtesy of The Home Depot
The unlikely retailers winning Halloween
Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday.
By Caroline Jansen • Oct. 7, 2025 -
stock.adobe.com / Valerii Apetroaiei
Sponsored by RoktUnlocking the transaction moment: How retailers are turning checkout into growth
Turning the Transaction Moment into a growth engine for customer acquisition.
Oct. 6, 2025 -
Getty Images | maroke
Sponsored by Talon.OneIncentives marketing: The next frontier for retail loyalty
Why retailers must unify loyalty and promotions to drive growth with smarter, targeted incentives.
By Isabelle Watson • Oct. 6, 2025 -
Courtesy of Alo Yoga
Will shoppers still follow where athleisure leads?
Brands that started off selling leggings are now offering cardigans, jeans and luxury bags as the category extends past its roots.
By Cara Salpini • Oct. 3, 2025 -
Getty Images
Staples launches first ‘Easy Deal Days’ ahead of the holidays
The office supplies retailer is the latest to kick off an October sales event to entice consumers to shop earlier in the season.
By Howard Ruben • Oct. 3, 2025 -
Courtesy of J.C. Penney
ColumnThe Weekly Closeout: Ashley Graham’s J.C. Penney collection hits stores, Etsy moves to the NYSE
The department store’s new collection celebrates curves, while the creative marketplace will move over from the Nasdaq on Oct. 13.
By Retail Dive Staff • Oct. 3, 2025 -
Courtesy of Nike
Jordan’s first US World of Flight store is in Philadelphia
The location, the concept’s sixth worldwide, will open near Rittenhouse Square.
By Daphne Howland • Oct. 3, 2025 -
Dani James/Retail Dive
Inside Victoria’s Secret’s new DC store
An event at the Georgetown location, which features a brighter ambiance than previous designs, focused on a U.S.-grown cotton program.
By Dani James • Oct. 2, 2025 -
Courtesy of The National Retail Federation
Top retail conferences in 2026
These events will cover the topics that are top of mind for executives, including AI, customer behavior and technology.
By Retail Dive Staff • Oct. 1, 2025 -
Courtesy of Peloton
Peloton raises membership pricing ahead of holidays
The company also deployed an AI system called Peloton IQ across all connected fitness equipment.
By Dani James • Oct. 1, 2025 -
Permission granted by Target
Target plots retail, marketing blitz around ‘Stranger Things’ final season
Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.
By Peter Adams • Oct. 1, 2025 -
Cara Salpini/Retail Dive
Retail’s love affair with incentivized reviews
The beauty sector relies on incentivized reviews to attract attention — and sales — while some consumers grow skeptical of their authenticity.
By Dani James • Sept. 30, 2025 -
Courtesy of Spirit Halloween
Spirit Christmas to open 30 locations
The company, a spinoff of Spirit Halloween, tested stores last year. This year, it is nearly quadrupling its footprint.
By Kaarin Moore • Sept. 29, 2025 -
Courtesy of Gap Inc.
Banana Republic, looking to the future, digs into its past
The brand is celebrating its roots — and appealing to younger consumers — with a vintage apparel collection and a fan’s archive of marketing ephemera.
By Daphne Howland • Sept. 29, 2025 -
Courtesy of Bath & Body Works
Bath & Body Works wants to get inside your dryer
The retailer wants to bring immersive fragrance experiences to daily tasks, according to Chief Merchandising Officer Betsy Schumacher.
By Kaarin Moore • Sept. 29, 2025
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