Marketing: Page 29
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Courtesy of Cupshe
Cupshe partners with model and body acceptance advocate Iskra Lawrence
The collaboration will promote the brand’s Spring Glow collection, featuring 37 products such as one-piece suits, bikinis and cover-ups.
By Howard Ruben • Feb. 21, 2024 -
Courtesy of Brunt
Workwear brand Brunt adds nearly 2 dozen wholesale partners
The distribution expansion will bring the DTC boot and apparel brand’s products to over 110 stores by the end of the year.
By Howard Ruben • Feb. 20, 2024 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Dillard’s goes after luxury shoppers with ‘The Coterie Shop’
Like other department stores, the retailer is revamping its product assortment with a designer-led initiative.
By Tatiana Walk-Morris • Feb. 20, 2024 -
Courtesy of Coach
Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes
“Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.”
By Chris Kelly • Feb. 20, 2024 -
Courtesy of Loccitane,Emperia
L’Occitane’s third virtual store celebrates Ramadan
The experience, created with Emperia, mimics a Middle Eastern-inspired house and features exclusive gift sets and a skin care questionnaire.
By Xanayra Marin-Lopez • Feb. 16, 2024 -
Courtesy of Skechers
The Weekly Closeout: Skechers aims for 10K stores and Jeff Bezos sells $4B in Amazon stock
The footwear retailer is halfway to its store opening goal, while the Amazon founder sold billions of shares this week.
By Retail Dive Staff • Feb. 16, 2024 -
GDMatt66 via Getty Images
Staples revamps loyalty program
Easy Rewards lets shoppers earn and redeem points on qualifying purchases, and gives customers double the points for their most shopped categories.
By Tatiana Walk-Morris • Feb. 16, 2024 -
Permission granted by Spanx
Spanx launches first brand campaign in London
The campaign will feature body activist, author, model and beauty brand founder Charli Howard and be displayed across London’s tube stations.
By Howard Ruben • Feb. 16, 2024 -
Courtesy of Loved01
John Legend’s Loved01 personal care brand launches on Amazon
The one-year-old brand is joining others in expanding to the e-commerce platform to reach more customers.
By Howard Ruben • Feb. 15, 2024 -
Kaarin Vembar/Retail Dive
Revlon brings lipstick shades to home design game Redecor
Players will be able to use colors from the beauty brand’s Super Lustrous lipstick collection, with more shades on the way.
By Tatiana Walk-Morris • Feb. 15, 2024 -
Justin Sullivan/Getty Images via Getty Images
Lululemon accused of greenwashing in anti-competition complaint
Advocacy organization Stand.earth is asking the Competition Bureau Canada to investigate the retailer’s conduct over environmental claims.
By Laurel Deppen • Feb. 14, 2024 -
Courtesy of Sun Day Red
Tiger Woods, TaylorMade team up to launch Sun Day Red
The apparel brand, which debuts on May 1, comes after Woods ended his nearly three-decades-long partnership with Nike.
By Caroline Jansen • Feb. 13, 2024 -
Courtesy of Build-A-Bear
Why Build-A-Bear is pushing checkouts to tablets
The tools let associates better serve and personalize shopper journeys while providing customers with faster checkout options.
By Bryan Wassel • Feb. 13, 2024 -
Courtesy of Adidas
Adidas tells athletes of all types: ‘You got this’
A content series features athletes like Patrick Mahomes and Trinity Rodman talking about how they overcome pressure to perform at their highest levels.
By Aaron Baar • Feb. 13, 2024 -
Permission granted by Target
Target relaunches Up&Up private label, adds hundreds of products
The mass merchant is expanding the $3 billion brand’s assortment and is reformulating 40% of its products to meet higher quality standards.
By Nate Delesline III • Feb. 12, 2024 -
Kevin Winter via Getty Images
Beyoncé to launch hair care brand later this month
The brand, named Cécred, will officially launch Feb. 20 after the singer initially teased the possibility of a new brand in May.
By Howard Ruben • Feb. 12, 2024 -
Courtesy of Pacsun
Pacsun launches creative collective to help shape campaigns, merchandise
The Pacsun Collective is a group of content creators, photographers, stylists, videographers and other artists selected to co-create the brand’s future.
By Tatiana Walk-Morris • Feb. 12, 2024 -
NDAB Creativity/Shutterstock.com
Sponsored by PartnerizeAffiliate marketing is a full funnel solution
Discover the impact of affiliate marketing: a cost-effective tool driving brand presence, conversions and loyalty in the consumer journey.
Feb. 12, 2024 -
Permission granted by Macy's
Macy’s continues private label push with State of Day
The new restwear, sleepwear and innerwear collection is part of a larger owned brand strategy — one new CEO Tony Spring says he has confidence in.
By Nate Delesline III • Feb. 9, 2024 -
Courtesy of Walt Disney World Resort/PRNewswire
ColumnThe Weekly Closeout: Disney turns to villains for bridal inspiration, Abercrombie & Fitch Co. cuts a role
The company looked to Ursula and Maleficent for a collection with Allure Bridals, while the specialty retailer eliminated its global brands president position.
By Retail Dive Staff • Feb. 9, 2024 -
Courtesy of Puma
Puma taps H&M vet to lead global brand strategy
Julie Legrand, who also held senior brand and marketing positions at Procter & Gamble, joins the athletics retailer with 20 years of experience.
By Howard Ruben • Feb. 9, 2024 -
Permission granted by Claire's
Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity
Ambassadors range from 7 to 17 years old and come from backgrounds spanning the worlds of music, fashion, cooking and more.
By Peter Adams • Feb. 9, 2024 -
Cara Salpini/Retail Dive
Under Armour CEO on sportstyle pivot: ‘We’re not trying to be anything other than authentically Under Armour’
Stephanie Linnartz talked about the evolution of the company’s product offering as revenue fell 6%.
By Cara Salpini • Feb. 8, 2024 -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro
The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.
By Jessica Deyo • Feb. 8, 2024 -
Courtesy of Garnet Hill
Garnet Hill opens first full-price location
The Qurate Retail Group-owned brand will offer women’s apparel and home textiles in the store.
By Howard Ruben • Feb. 7, 2024
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