Marketing: Page


  • Deep Dive

    Navigating the pluses and minuses of the plus-size market

    Are retailers that neglect the plus-size market leaving money on the table?

    By Feb. 25, 2015
  • Google acquires Facebook marketing app Toro

    The acquisition is likely a move to better compete with Facebook advertising.

    By Wendy Parish • Feb. 25, 2015
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • In-store mobile shoppers doing more than checking prices

    People are also using their phones to browse and get advice while shopping, a study shows.

    By Feb. 24, 2015
  • Vibes introduces tap-based ad integration for mobile wallets

    Mobile marketing company Vibes says that apps like Apple Passbook and Google Wallet are key to solving the mobile ad conundrum.

    By Feb. 24, 2015
  • New Petsmart campaign emphasizes 'Pethood'

    Ads that debuted during the Oscars show doting pet "parents" at home and in consultation with helpful staffers. 

    By Ian P. Murphy • Feb. 23, 2015
  • Ello hires Alegria as first CMO

    The Mamiverse founder and CEO was brought on to help build the ad-free social network. 

    By Ian P. Murphy • Feb. 20, 2015
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    Fotolia
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    Survey predicts strong growth in digital marketing spend

    The Duke University survey also said that overall marketing budgets are expected to increase 8.7% in the next year. 

    By Ian P. Murphy • Feb. 19, 2015
  • Deep Dive

    Pinterest's 'Buy' button looms large

    With 70 million users eager to discover new products, the online bulletin board could be on the verge of revolutionizing e-commerce. 

    By Ian P. Murphy • Feb. 18, 2015
  • Facebook introduces new dynamic product ads

    The social media site's product ads will change depending on viewers' Web activity and interests. 

    By Ian P. Murphy • Feb. 18, 2015
  • Pinterest bans affiliate links

    The online bulletin board claims the move will improve the user experience.

    By Ian P. Murphy • Feb. 17, 2015
  • Pinterest set to introduce 'Buy' button: report

    With 70 million users expressing their interests, the virtual bulletin board is a natural for e-commerce. 

    By Ian P. Murphy • Feb. 13, 2015
  • Mobiquity, ShopAdvisor team up to target mall shoppers

    Beacon technology and mobile apps will alert consumers of nearby deals. 

    By Ian P. Murphy • Feb. 13, 2015
  • Ikea is 'cutting through the clutter' with in-house emoticon app

    The emoticons will help solve household communication problems caused by clutter, the Swedish retailer says. 

    By Ian P. Murphy • Feb. 12, 2015
  • Twitter acquires Niche

    The creative network will now operate under the same parent company as Vine. 

    By Ian P. Murphy • Feb. 12, 2015
  • Deep Dive

    How marketers are reaching mobile millennials in a 'snap'

    Snapchat, the now-you-see-it, now-you-don't social platform, is figuring out how to monetize content targeting its legions of young fans.

    By Ian P. Murphy • Feb. 11, 2015
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    Retrieved from Neiman Marcus on February 11, 2015
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    Neiman Marcus launches Instagram contest

    The department store's first user-generated promotion asks followers to show off spring styles. 

    By Ian P. Murphy • Feb. 11, 2015
  • Urban Outfitters' healthy Q4 report marred by Internet outcry

    The retailer had one of its best quarters in months, but is under fire once again for selling a tapestry reminiscent of Holocaust garb.

    By Feb. 11, 2015
  • Olympians to work at Dick's Sporting Goods

    The agreement with Team USA gives athletes in training the jobs and support needed, according to the U.S. Olympic Committee.

    By Feb. 11, 2015
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    Story
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    Deep Dive

    Birchbox and Story: Two retail stores redefining the shopping experience

    These two New York City stores offer a peek at the future of brick-and-mortar. 

    By Kelsey Lindsey • Feb. 10, 2015
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    Retail Dive
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    AmEx promotes Apple Pay with prime time placement

    The spot features a retrospective of classic campaigns. 

    By Ian P. Murphy • Feb. 9, 2015
  • Walgreens to launch multicultural beauty line

    Actress Eva Mendes is attached as Circa's creative director and spokesperson.  

    By Ian P. Murphy • Feb. 9, 2015
  • Tender moment at Target store goes viral

    Store associates were spotted helping a teenager tie a tie and prepare him for a job interview. Now, the moment is getting nearly the same attention as the retailer's $8 million Grammys ad.

    By Feb. 9, 2015
  • Tweets to appear in Google search results

    Twitter will most likely benefit from increased visibility across devices. 

    By Ian P. Murphy • Feb. 6, 2015
  • Victoria's Secret under plus-size pressure

    In a year when Sports Illustrated is featuring its first plus-size swimsuit model, advocates and customers are increasingly asking for better products and service in that market.

    By Feb. 6, 2015
  • Deep Dive

    Catalogs: Cashed out, or making a comeback?

    Retailers and marketers are taking another look at print catalogs in an effort to drive omnichannel sales.  

    By Ian P. Murphy • Feb. 4, 2015