Marketing: Page 225


  • Target adds in-store features to shopping app

    Maps, shopping lists, location services, and search are now live in time for the holidays.

    By Nov. 18, 2014
  • 49% of Hispanic shoppers saving holiday shopping for Black Friday

    To capture the dollars of this powerful consumer group, retailers should employ some culturally relevant customer experiences.

    By Nov. 18, 2014
  • Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Deep Dive

    Are flash sales just a flash in the pan?

    The flash sales model appealed to plenty of people for a while. But these days most of them seem to be investors, not consumers.

    By Nov. 17, 2014
  • Wal-Mart announces 5 days of 'Black Friday'

    The retailer is calling its event “New Black Friday,” running extended hours and special sales from Thanksgiving Day to Cyber Monday.

    By Nov. 13, 2014
  • RadioShack scales back Thanksgiving Day hours after protests

    The plan was to open all day beginning at 8 a.m., but the retailer will now close between noon and 5 p.m.

    By Nov. 13, 2014
  • Deep Dive

    Robots, tablets and apps: In-store tech beyond payments

    Although all the talk these days seems to be centered around mobile payments, some retailers are getting geek-tastic about other in-store technologies.

    By Nov. 11, 2014
  • RadioShack taps Weird Al for holiday ads

    The retailer is once again celebrating its place outside of “cool” to get everyone’s attention.

    By Nov. 10, 2014
  • Deep Dive

    How America's biggest retailers and shippers are preparing for the holiday season

    The retail sphere is ramping up for this year's $616.9 million holiday season. 

    By Kelsey Lindsey • Nov. 7, 2014
  • Protestors notice change in Victoria's Secret campaign

    The lingerie and apparel retailer has faced a backlash against its “Perfect Body” campaign, and it may not be over.

    By Nov. 7, 2014
  • Deep Dive

    Going abroad: 7 realities retailers should know before global expansion

    Expanding to other countries can be a way to boost growth — but it can be trickier than retailers may realize.

    By Nov. 6, 2014
  • Target selling some items at NYC's Story concept store

    CEO Brian Cornell agreed to sell some Target products at the concept store after visiting Story's New York City location.

    By Nov. 6, 2014
  • American Eagle's Aerie sales rise after nixing Photoshop

    The lingerie brand has produced ads with thin and beautiful models who have visible flaws, and customers are buying it.

    By Nov. 6, 2014
  • Deep Dive

    From catalog to success: The evolution of 3 retailers

    There are multiple ways to make it in retail. Here, a look at three retailers' unique beginnings, and the transformations that ensued as the brands took off. 

    By Alex Nowicki • Nov. 3, 2014
  • Deep Dive

    Black Friday is coming: How to prepare for the kick-start of the holiday season

    Faced with rising expenses and stagnant wages, nearly half of consumers have already started their holiday shopping. And they're looking for deals.

    By Oct. 20, 2014