Marketing: Page 223
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Deep Dive
Lessons learned: 3 takeaways from the holiday season
Holiday sales pretty much lined up with expectations in 2014. But what lessons did retailers learn to help them succeed in 2015?
By Daphne Howland • Jan. 5, 2015 -
Retrieved from Apple on September 09, 2014
First programmatic ad platform for Apple Watch launches
Mobile marketing firm TapSense is confident, despite an uncertain wearables market.
By Wendy Parish • Jan. 5, 2015 -
Explore the Trendline➔
Getty Images
TrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Target's Annie ads draw ire
Target's choice of models for its Annie-themed line has sparked an online petition demanding the removal of in-store ads.
By Daphne Howland • Jan. 2, 2015 -
Mobile ads poised to 'explode' in growth: BI Intelligence
Mobile commerce growth looks like it will be matched by mobile advertising growth.
By Daphne Howland • Dec. 23, 2014 -
RadioShack marketing chief leaving
Chief marketing officer Jennifer Warren has departed the struggling retailer’s ranks.
By Daphne Howland • Dec. 21, 2014 -
Twitter adds mobile marketing capabilities
Marketers can now target users according to their specific carriers and devices.
By Daphne Howland • Dec. 18, 2014 -
Rite Aid testing 3-D kiosks
Shoppers in New York and Los Angeles will be able to view wellness information and receive promotions via enhanced images.
By Daphne Howland • Dec. 18, 2014 -
Rent the Runway rebrands
The fashion rental company has partnered with Redscout to revamp its voice, logo, identity, and more.
By Kelsey Lindsey • Dec. 16, 2014 -
Lowe's ups the ante on digital strategy
Working with native tools on Vine and Instagram, Lowe's customers can view home improvement projects from their inception to completion.
By Kelsey Lindsey • Dec. 16, 2014 -
Google buy button in the works
The company has a long way to go before implementing the e-commerce tool, but it would make a world of sense.
By Daphne Howland • Dec. 16, 2014 -
Deep Dive
10 companies that 'won' retail in 2014
Not all of these retailers had the biggest sales numbers of the year—but they caught our eye for a number of other reasons.
By Daphne Howland • Dec. 15, 2014 -
Nordstrom picks new media account agency
Nordstrom may want to go in a more digital direction with its new choice.
By Karen Talley • Dec. 11, 2014 -
Best Buy apologizes for 'Serial' tweet
The electronics retailer tried to take advantage of the hype surrounding the hit podcast, but just stuck its foot in its mouth.
By Wendy Parish • Dec. 11, 2014 -
Instagram surpasses Twitter with 300M monthly users
The photo-sharing app also said that it will start verifying brand accounts.
By Mattie Quinn • Dec. 11, 2014 -
Deep Dive
New York City's spectacular holiday windows
With holiday sales vital to the retail business, the holiday storefront may be more important than ever. Here, some New York City retailers that take the cake when it comes to holiday exhibitions.
By Daphne Howland • Dec. 10, 2014 -
EBay's iPad app takes on Pinterest look
EBay wants to draw in more business by changing the look of its iPad app to look less like Amazon's webpage.
By Karen Talley • Dec. 10, 2014 -
Deep Dive
Lessons learned: Early marketing takeaways from the holiday shopping season
It isn't enough to promote merchandise on the shelves this holiday season. Retail marketers should also heed lessons learned during the busiest shopping time of the year.
By Karen Talley • Dec. 10, 2014 -
New software targets in-store social media interactions
The maker of a new digital software program says it can up conversions from shoppers' in-store social media interactions.
By Karen Talley • Dec. 10, 2014 -
'Bots' fraud will cause $6 billion loss in digital advertising next year
"Bots," automated applications that mimic people and take money away from brands, will pull away $6.3 million from advertisers next year, a new study says.
By Karen Talley • Dec. 9, 2014 -
Sponsored by
How to Create a Wave of Engagement Using Customer Data
Sponsored by: SurfStitch, a top Australian surf and apparel retailer and winner of the 2014 ORIAS Best Pure Play Online award, leverages product, purchase, and customer data, imported by Windsor Circle, to engage customers at all areas of the customer lifecycle. In their first six months wit...
Dec. 9, 2014 -
Worldwide media ad sales to slow next year
With overall ad spending slowing in the U.S., digital is looking strong and may even change the advertising landscape.
By Karen Talley • Dec. 8, 2014 -
Deep Dive
9 biggest retail blunders of 2014
From offensive apparel to merchandise shortages, there are just some things you can’t blame on the weather or the economy.
By Daphne Howland • Dec. 8, 2014 -
Spending on digital advertising projected to surpass TV by 2017
In a sea of change that shows how powerful the web has become, advertisers will be spending more through digital avenues than they do on TV ads by 2017.
By Karen Talley • Dec. 8, 2014 -
Yahoo making major strides in mobile advertising
Yahoo is poised to become the number three player in mobile advertising, with its share of market expected to top Twitter next year.
By Karen Talley • Dec. 8, 2014 -
Pop-ups expected to bring in $2B this holiday season
New research finds that pop-ups are attracting consumers who want seasonal, unique, and local products.
By Daphne Howland • Dec. 8, 2014
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