Dive Brief:
- Nordstrom, one of the nation's biggest and upscale department stores, has taken on a new agency for its media account.
- The firm, Mindshare, is a unit of GroupM, which is a division of WPP Group.
- Omnicom Group's OMD had overseen the account previously.
Dive Insight:
Mindshare's website describes the firm as "a global media agency network and the home of adaptive marketing. Mindshare's 7,000 employees are driven by the values of speed, teamwork and provocation and are dedicated to delivering competitive advantage for clients in a world where everything begins and ends in media."
The site is very sophisticated, intertwining graphics with videos. Looks like Nordstrom may be looking for something that can take it to a more digital place, which is just the direction retail is heading.