Alicia Keys helps Levi's launch new collection

The new marketing campaign is the largest Levi’s has ever produced to target women.

By Ian P. Murphy • July 9, 2015

Prompt delivery key to endorsing peer reviews: survey

87% of orders that were delivered in five days or less pleased customers enough that they helped market retailers' brands, according to a survey.

By Daphne Howland • July 9, 2015

Explore the Trendline➔

A look at the 2026 holiday season

From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

By Retail Dive staff

Newcomer SnagShout trades discounts for Amazon reviews

Users of the website enjoy discounts of 30% to 90%, but it's hard to know how useful such incentivized reviews are for merchants.

By Daphne Howland • July 9, 2015

From the red carpet to retail: A look at the new celebrity lifestyle brand

Gwyneth Paltrow, Reese Witherspoon, and Ellen DeGeneres are diving into retail, and they have a thing or two to teach even the doyenne of the space, Martha Stewart.

By Daphne Howland • July 8, 2015

Adidas loses another big-name contract to Nike

The partnership with the University of Michigan is a loss for the German footwear and apparel company. 

By Ian P. Murphy • July 8, 2015

Beacons are reaching millennial moms: report

But how much does that matter, considering that most millennials have yet to reach their biggest spending years?

By Daphne Howland • July 8, 2015

RadioShack partners with member of the Wu-Tang Clan as part of turnaround

The retailer has always had a flair for marketing and a sense of humor. Now it’s also adding the kind of exclusive merchandise that could make it more than just a place to buy things.

By Daphne Howland • July 7, 2015

When it comes to conversion, retailers should think social: report

Staying on top of social media activity and providing engaging content are, according to this survey, more important than many retailers realize.

By Daphne Howland • July 7, 2015

Marketers: We want better metrics

They would increase social, mobile and digital spend if they could prove ROI, survey says.

By Ian P. Murphy • July 7, 2015

'Fair Trade' fashion labeling on the rise

The non-profit that certifies “fair trade” goods in the U.S. says requests to certify fashion items have been growing since the Rana Plaza collapse.

By Daphne Howland • July 7, 2015

Twitter's ads companion helps manage campaigns via mobile

The app offers marketers metrics and adjustments on the fly. 

By Ian P. Murphy • July 7, 2015

Amazon to take on Black Friday with new 'Prime Day'

Amazon promised that the one-day sales event will be "filled with more deals than Black Friday."

By Daphne Howland • July 6, 2015

Mobile screens are kids' first choice, survey says

Television is no longer the preferred viewing option for children 2-11. 

By Ian P. Murphy • July 6, 2015

Bebe's turnaround plan: revamp stores, change up merchandise

The retailer has been struggling since the departure of creative director Neda Mashouf.

By Daphne Howland • July 5, 2015

Why the Internet of Things won't be about the 'things'

Smart devices will unleash a wave of new customer data, according to James McQuivey, vice president of research and principal analyst at Forrester Research.

By Ian P. Murphy • July 2, 2015

New Balance targets Nike-like status with worldwide ad blitz

The company is shooting for a top-three slot among athletic shoe manufacturers. 

By Ian P. Murphy • July 2, 2015

Shopify CMO: The secret to modern marketing is data

Understanding analytics is fundamental to the modern marketer, as data further finds its footing among digital marketing plans.

By Natalia Angulo • July 1, 2015

RadioShack says it's back with social media campaign

The videos reminding people that the electronics retailer is still in business star comedians Orlando Jones and Carlos Mencia. 

By Ian P. Murphy • July 1, 2015

Microsoft cedes advertising sales to AOL

Bing will also power AOL search for 10 years. 

By Ian P. Murphy • June 30, 2015

Lilly Pulitzer offers special Snapchat filters to in-store shoppers

Users can apply the brand's bright prints to their Snapchat photos when shopping. 

By Ian P. Murphy • June 30, 2015

Millennials value paid loyalty programs: report

Almost half of all respondents also said paid programs have better rewards. 

By Daphne Howland • June 30, 2015

PayPal retreats on robocalls and texts after backlash

PayPal now says that recorded messages or texts will only be used in cases of fraud or to collect a debt.

By Daphne Howland • June 30, 2015

Retailers celebrate historic same-sex marriage ruling

Companies from Macy's to Target released specially designed logos and took to social media to show their pride.

By Daphne Howland • June 29, 2015

Vertical Mass wants to help entertainers, brands target fans

The startup will crunch data to see where fans interact online. 

By Ian P. Murphy • June 26, 2015

Amazon Prime posts massive conversion stats: study

Members convert on Amazon.com 74% of the time, Millward Brown says. 

By Ian P. Murphy • June 26, 2015