Retailers rank Facebook top social platform for customer acquisition: report

The National Retail Federation also found that more retailers are expanding their participation in marketplaces, or at least exploring that option.

By Daphne Howland • July 22, 2015

Jet CEO: Banner revenues will help keep prices low

Shoppers may be able to opt-in to view ads and access additional discounts.

By Ian P. Murphy • July 22, 2015

Explore the Trendline➔

How retailers are thinking about in-store experience

Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

By Retail Dive staff

Kenneth Cole: Exercise care when using social media

The leader in social activism offered brand-building advice on CNBC.  

By Ian P. Murphy • July 21, 2015

RetailMeNot partners with Placed to provide enhanced marketing analytics

The new partnership between the promotions platform and Placed will provide marketers with further attribution information.

By Ian P. Murphy • July 20, 2015

Birchbox to deliver VR experience to male subscribers

The virtual reality selections included in each box will contain a Google Cardboard viewer and videos.  

By Ian P. Murphy • July 16, 2015

Blurred lines: The potential of transgender marketing

Consumers seem to be at the edge of a fundamental shift in attitude when it comes to gender and style, which opens up opportunities for merchandising and marketing.

By Daphne Howland • July 15, 2015

Target launches back-to-school season with social media stars

The chain seeks to leverage the young influencers' recognition among teens. 

By Ian P. Murphy • July 15, 2015

As adults, millennials continue to confound marketers

Entering their peak buying years, the generation looks for value in content. 

By Ian P. Murphy • July 15, 2015

Search still growing in digital ad dollars

The strategy is a proven indicator of buyer intent. 

By Ian P. Murphy • July 13, 2015

Facebook's mobile network delivers lower costs for advertisers

Impressions and install ads cost less than the social network's news feed. 

By Ian P. Murphy • July 13, 2015

Google, Kohl's ads top Ace Metrix effectiveness list

The category leaders offered direct pitches for new products and services in the second quarter, the firm says. 

By Ian P. Murphy • July 10, 2015

Millennials look to native apps for shopping ease: survey

Multibrand retailers Amazon, Etsy, and Wanelo are among the top app downloads. 

By Ian P. Murphy • July 10, 2015

Alicia Keys helps Levi's launch new collection

The new marketing campaign is the largest Levi’s has ever produced to target women.

By Ian P. Murphy • July 9, 2015

Prompt delivery key to endorsing peer reviews: survey

87% of orders that were delivered in five days or less pleased customers enough that they helped market retailers' brands, according to a survey.

By Daphne Howland • July 9, 2015

Newcomer SnagShout trades discounts for Amazon reviews

Users of the website enjoy discounts of 30% to 90%, but it's hard to know how useful such incentivized reviews are for merchants.

By Daphne Howland • July 9, 2015

From the red carpet to retail: A look at the new celebrity lifestyle brand

Gwyneth Paltrow, Reese Witherspoon, and Ellen DeGeneres are diving into retail, and they have a thing or two to teach even the doyenne of the space, Martha Stewart.

By Daphne Howland • July 8, 2015

Adidas loses another big-name contract to Nike

The partnership with the University of Michigan is a loss for the German footwear and apparel company. 

By Ian P. Murphy • July 8, 2015

Beacons are reaching millennial moms: report

But how much does that matter, considering that most millennials have yet to reach their biggest spending years?

By Daphne Howland • July 8, 2015

RadioShack partners with member of the Wu-Tang Clan as part of turnaround

The retailer has always had a flair for marketing and a sense of humor. Now it’s also adding the kind of exclusive merchandise that could make it more than just a place to buy things.

By Daphne Howland • July 7, 2015

When it comes to conversion, retailers should think social: report

Staying on top of social media activity and providing engaging content are, according to this survey, more important than many retailers realize.

By Daphne Howland • July 7, 2015

Marketers: We want better metrics

They would increase social, mobile and digital spend if they could prove ROI, survey says.

By Ian P. Murphy • July 7, 2015

'Fair Trade' fashion labeling on the rise

The non-profit that certifies “fair trade” goods in the U.S. says requests to certify fashion items have been growing since the Rana Plaza collapse.

By Daphne Howland • July 7, 2015

Twitter's ads companion helps manage campaigns via mobile

The app offers marketers metrics and adjustments on the fly. 

By Ian P. Murphy • July 7, 2015

Amazon to take on Black Friday with new 'Prime Day'

Amazon promised that the one-day sales event will be "filled with more deals than Black Friday."

By Daphne Howland • July 6, 2015

Mobile screens are kids' first choice, survey says

Television is no longer the preferred viewing option for children 2-11. 

By Ian P. Murphy • July 6, 2015