Marketing: Page 194


  • Yahoo CEO: To short-circuit ad blocking, create better ads

    This year's Advertising Week keynote calls upon advertisers to improve transparency. 

    By Ian P. Murphy • Sept. 29, 2015
  • Deep Dive

    How retail marketers can use data to personalize holiday campaigns

    With less than 100 days until Christmas, it's time to start thinking about holiday marketing campaigns.

    By Natalia Angulo • Sept. 29, 2015
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Deep Dive

    Customer trust: Hard won, easily lost

    Retailers have an enormous number of opportunities—online, in store, on mobile, and through marketing—to forge, maintain, or break their customers’ trust.

    By Sept. 28, 2015
  • Advertising Week to take on ad blocking

    The new software poses a threat to growing revenues in the digital space. 

    By Ian P. Murphy • Sept. 28, 2015
  • Advertisers try new methods to tap into millennial market

    Emojis, apps, and events are helping create value for young consumers. 

    By Ian P. Murphy • Sept. 28, 2015
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    Retrieved from Ebay on September 24, 2015
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    Rebecca Minkoff's flagship store is wired for sales

    Touchscreens in fitting rooms powered by eBay have helped triple expected clothing sales at the store.

    By Ian P. Murphy • Sept. 24, 2015
  • Samsung reveals first Samsung Pay numbers

    But the system's unique option to be used at magnetic-strip point of sale systems may have come too late.

    By Sept. 24, 2015
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    "J. C. Penney Co." by Chris Chan is licensed under CC BY 2.0
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    J.C. Penney promotes new chief merchant from its own ranks

    J.C. Penney is among the retailers sticking with the old-fashioned chief merchant rather than algorithm-centric executives.

    By Sept. 24, 2015
  • Instagram now has 400 million users worldwide

    More than 75% users live outside of the U.S., the company says. 

    By Ian P. Murphy • Sept. 24, 2015
  • Deep Dive

    Pinterest is at a revenue crossroads

    Pinterest recently hit the 100 million worldwide monthly active user milestone, but can it turn that audience into revenue?

    By David Kirkpatrick • Sept. 23, 2015
  • Ulta launches national ad campaign in face of rising competition

    The beauty retailer wants to reintroduce U.S. consumers to its brand as rival Sephora continues to grow. 

    By Sept. 23, 2015
  • Are we seeing the end of the chief merchant?

    As many large retailers shift to an omnichannel environment, they have increasingly used data to guide their merchandising decisions.

    By Sept. 22, 2015
  • Report: Baby boomers slow to shop via smartphone

    Only 13.4% of baby boomers say they use mobile devices to look for deals when shopping. 

    By Ian P. Murphy • Sept. 22, 2015
  • Retailers' use of shoppers' photos draws concerns

    Retailers don't always get required permissions from creators to use their photos—and that could be a problem. 

    By Ian P. Murphy • Sept. 21, 2015
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    Courtesy of Burberry
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    Burberry teases new runway collection via Snapchat

    The brand went behind the scenes to reveal its collection on the eve of its runway debut.  

    By Ian P. Murphy • Sept. 21, 2015
  • Deep Dive

    Why the Wallet Wars battlefield is bigger than payments

    The mobile wallet that offers convenience, options, and ease of use will most likely win consumers' loyalty.

    By Sept. 17, 2015
  • Topshop partners with Pinterest to introduce Pinterest Palettes

    Personalized color bars help shoppers find clothing to match their "color DNA."

    By Ian P. Murphy • Sept. 17, 2015
  • Amazon adds to Prime subscription perks with free WaPo access

    Prime members will get six months of digital access to the Washington Post, owned by Jeff Bezos, for free. 

    By Ian P. Murphy • Sept. 17, 2015
  • Deep Dive

    Can multi-brand loyalty programs save American malls?

    New loyalty programs have started to cover all stores at a single mall, incentivizing visits to a shopping destination in decline. 

    By Ian P. Murphy • Sept. 16, 2015
  • Pinterest tells advertisers it's more search than social

    With a 50-billion-pins database, the platform is looking for search revenues. 

    By Ian P. Murphy • Sept. 16, 2015
  • Lane Bryant launches #PlusIsEqual campaign

    Amid a rising consciousness of plus-size fashion, the retailer struts its stuff with a Times Square campaign launch. 

    By Ian P. Murphy • Sept. 16, 2015
  • Retail marketers, brace yourself for Facebook's 'Dislike' button

    The new option could unleash of a wave of negativity on Facebook toward retailers and their initiatives and products.

    By Sept. 16, 2015
  • Deep Dive

    How retailers can make Black Friday pay

    This year, Black Friday will only work for the retailers who face certain realities. 

    By Sept. 16, 2015
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    Jet.com
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    To lure new customers, Jet ran real-time videos using shopping cart contents

    Jet has caught the attention of the business press, but consumers are largely unaware of the new e-commerce website. 

    By David Kirkpatrick • Sept. 15, 2015
  • Search engines will be key for holiday shopping research

    Seven out of 10 holiday shoppers "often or always" research products before going to a store, a new survey from G/O Digital says. 

    By Ian P. Murphy • Sept. 15, 2015