Marketing: Page 17
-
Courtesy of Carhartt
Carhartt names new marketing and creative VP
Norma Delaney will join the workwear brand after a career at multiple footwear companies, including Hoka, New Balance and Adidas.
By Laurel Deppen • Sept. 12, 2024 -
Courtesy of Shopify
Roblox, Shopify partner to sell physical products in the metaverse
This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.
By Tatiana Walk-Morris • Sept. 12, 2024 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of L'Occitane en Provence
L’Occitane opens Manhattan boutique, plans more store openings this fall
The 891-square-foot store features a variety of services and is one of five boutiques the company plans to open in the surrounding area this fall.
By Tatiana Walk-Morris • Sept. 11, 2024 -
Permission granted by Shoe Carnival
The big switch: Why Shoe Carnival is flipping some of its stores into Shoe Stations
In a few test locations, stores that were rebannered as Shoe Stations performed “exceptionally well,” according to CEO Mark Worden.
By Kaarin Moore • Sept. 11, 2024 -
Courtesy of J.C. Penney
J.C. Penney debuts apparel line for women who use wheelchairs
The limited-time collaboration with Jamey Perry is the latest in the department store’s adaptive apparel offering.
By Tatiana Walk-Morris • Sept. 10, 2024 -
Courtesy of JC Penney
Uggs designer jumps to J.C. Penney
Khristene Son, with experience at brands that also include Old Navy, Justice and Charlotte Russe, is SVP of trend, brand and design.
By Daphne Howland • Sept. 10, 2024 -
Retrieved from Business Wire.
Amazon Fresh gets new private brand, expanded Prime savings
The updates, which also include a revamped online storefront, highlight the retailer’s continued efforts to bolster the grocery banner.
By Peyton Bigora • Sept. 10, 2024 -
Permission granted by Target
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.
By Peter Adams • Sept. 10, 2024 -
Courtesy of Old Navy
Q&AWhy Old Navy is throwing back to the ‘90s to burnish its iconic brand
Chief Marketing Officer Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.
By Chris Kelly • Sept. 10, 2024 -
Courtesy of Walmart
Walmart kicks off multicity fashion tour
The retailer will bring its Style Tour to over 40 stops across the U.S. as a way to “shorten the distance between inspiration and commerce.”
By Tatiana Walk-Morris • Sept. 9, 2024 -
Courtesy of Nike
Nike depicts drudgery of running in latest leg of comeback campaign
Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.
By Peter Adams • Sept. 9, 2024 -
AndreyPopov via Getty Images
Sponsored by Adobe5 ways Buy Now, Pay Later can boost your business
Buy Now, Pay Later (BNPL) has moved from a novel option to a must-have for retailers that aim to meet the demands of modern consumers.
Sept. 9, 2024 -
Courtesy of Jesse Liaw
Arc’teryx opens largest flagship to date
The 14,164-square-foot store is located at 580 Broadway in New York City and will feature both new and refurbished products.
By Howard Ruben • Sept. 6, 2024 -
Kaarin Vembar / Retail Dive/Retail Dive
ColumnThe Weekly Closeout: Under Armour hires (another) Adidas vet and Bluemercury turns 25
The athletics retailer appointed a new leader in its Europe, the Middle East and Africa division, while the beauty company refreshed its online presence.
By Retail Dive Staff • Sept. 6, 2024 -
Retrieved from Piqsels.
Simon expands, rebrands online outlet marketplace as ShopSimon
The digital marketplace is adding sale and discounted merchandise to its outlet offering of over 360 retailers.
By Tatiana Walk-Morris • Sept. 6, 2024 -
Courtesy of Ernesta
DTC rug brand Ernesta opens second showroom
The company has opened a location in Bethesda, Maryland, in an area that has increasingly become popular for other DTC brands opening stores.
By Howard Ruben • Sept. 5, 2024 -
Ethan Swope via Getty Images
Birkenstock program members spend 25% more than other consumers
The footwear company is looking to expand its brick-and-mortar footprint and grow its online membership to create lifelong customers.
By Kristen Doerer • Sept. 5, 2024 -
Permission granted by StockX
Walmart expands marketplace offerings with StockX sneaker deal
The big-box retailer executive Manish Joneja said the broadened assortment should draw more buyers.
By Nate Delesline III • Sept. 5, 2024 -
Courtesy of Kohl's
Kohl’s launches family-focused brand platform
The department store wants to highlight authentic moments with families to showcase its wide-ranging product assortment.
By Tatiana Walk-Morris • Sept. 5, 2024 -
Courtesy of L Brands
Bath & Body Works’ semi-annual sale ‘fell short of our expectations’
As a result, the company is evaluating its approach to the event, including the timing, marketing and messaging.
By Kaarin Moore • Sept. 4, 2024 -
Roy Rochlin/Getty Images via Getty Images
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing
The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.
By Peter Adams • Sept. 3, 2024 -
Courtesy of Savage X Fenty
Rihanna’s Savage X Fenty debuts at Selfridges
The move marks the inclusive lingerie brand’s first brick-and-mortar presence abroad.
By Daphne Howland • Sept. 3, 2024 -
Justin Sullivan via Getty Images
Bath & Body Works to launch generative AI fragrance finder
The retailer plans to leverage large language models and data to increase customer traffic and sales over time.
By Lindsey Wilkinson • Sept. 3, 2024 -
Courtesy of Miniso
Miniso unveils 200th US location in Santa Monica, California
The company now has stores in 20 U.S. states as it pursues a plan to open between 900 and 1,100 new stores globally in 2024.
By Tatiana Walk-Morris • Sept. 3, 2024 -
Courtesy of Abercrombie & Fitch
ColumnThe Weekly Closeout: Pacsun names CFO, Abercrombie posts ‘record’ Q2 net sales
The teen retailer hired BowFlex, Inc. veteran Aina Konold, while the apparel company saw sales increase 21% year over year to $1.1 billion.
By Retail Dive Staff • Aug. 30, 2024
Previous
