Marketing


  • Person holding an Amazon Prime box.
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    Courtesy of Amazon
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    Amazon’s Prime Big Deal Days event returns in October

    The sale, which marks the company’s kickoff to the holiday shopping season, is scheduled for Oct. 7 and Oct. 8. 

    By Sept. 16, 2025
  • People walking past and into a store.
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    Daphne Howland/Retail Dive
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    Target doubles new merchandise, expands next-day delivery for the holidays

    The mass retailer, which is in the midst of a turnaround, will also bring back its Target Circle Week savings event in October.

    By Sept. 16, 2025
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • A standup comedian performs in a JCPenney ad
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    Courtesy of JCPenney
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    Q&A

    How J.C. Penney is preparing for the holidays with laugh-out-loud deals

    Marketing chief Marisa Thalberg discusses how marketers can engage holiday shoppers amid economic uncertainty.

    By Chris Kelly • Sept. 15, 2025
  • Target storefront in Alexandria, Virginia
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    Dani James/Retail Dive
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    Target goes after fall shoppers with style Instagram relaunch

    The retailer will debut a fresh creative vision for @TargetStyle during New York Fashion Week and is rolling out a “Forever Fall” marketing campaign.

    By Sept. 12, 2025
  • The entrance to Foot Locker's store of the future
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    Bryan Wassel/Retail Dive
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    Column

    The Weekly Closeout: Walmart to launch in South Africa and Mary Dillon exits Foot Locker

    The big-box retailer will reveal opening dates in October, while the former CEO and other executives departed the sportswear company.

    By Retail Dive Staff • Sept. 12, 2025
  • The Chewy.com website.
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    Joe Raedle / Staff via Getty Images
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    Chewy wants to make Chewy+ the top pet membership program

    “We see this program in line with an Amazon Prime or Costco membership or Walmart+, with similar benefits and similar returns,” CEO Sumit Singh said.

    By Bryan Wassel • Sept. 12, 2025
  • Exterior of a Walgreens store.
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    Courtesy of Walgreens
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    Walgreens dedicates in-store space to party supplies, expands assortment

    The drugstore retailer, now under a new owner, is making a play for the market segment following the bankruptcy of Party City. 

    By Tatiana Walk-Morris • Sept. 11, 2025
  • A woman browses an ecommerce site in front of a Christmas tree.
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    sturti via Getty Images
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    Gen Z pullback could send holiday sales down 5%: PwC

    Older generations are cutting back a bit or even spending more, but these younger consumers’ budgets are down nearly a quarter, the firm found.

    By Sept. 11, 2025
  • Google's logo is reflected from a screen onto a man
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    Leon Neal / Staff via Getty Images
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    More than half of consumers are wary of AI-powered search: Gartner

    While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.

    By Aaron Baar • Sept. 11, 2025
  • The Ask Ralph feature on a cell phone.
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    Courtesy of Ralph Lauren
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    Ralph Lauren rolls out AI-powered assistant to dole out fashion advice

    Ask Ralph can suggest products and offer advice based on prompts like “What should I wear to a concert?” and “How can I style my navy-blue men’s blazer?”

    By Bryan Wassel • Sept. 10, 2025
  • The exterior of a newly constructed Dollar Tree store with the company's signature green color scheme with a blue sky
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    Nate Delesline/Retail Dive
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    Dollar Tree taps new chief merchandising officer

    The retailer's current chief merchant will retire next year and Brent Beebe will be promoted to the role in April. 

    By Sept. 9, 2025
  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Walmart deepens collectibles offering with live shopping series

    The weekly episodes, in partnership with TalkShopLive and WeTheHobby, will give viewers access to exclusive product drops, giveaways and content.

    By Tatiana Walk-Morris • Sept. 9, 2025
  • The exterior of Skechers' performance store in Miami, Florida
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    Courtesy of Skechers
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    Skechers opens first US-based performance store

    The 26,000-square-foot store in Miami follows the brand’s opening of locations in Canada, Chile, Belgium and Germany.

    By Howard Ruben • Sept. 8, 2025
  • The Amazon Lens Live feature on a mobile phone.
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    Courtesy of Amazon
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    Amazon integrates Lens visual search with its AI shopping assistant

    Lens Live lets customers browse a swipeable product carousel and add items to their cart within the camera view.

    By Bryan Wassel • Sept. 8, 2025
  • An entrance to a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon CEO: ‘We have become too predictable’

    The retailer, facing stalled growth in the U.S., is overhauling its design and development process as it looks to bring in more newness, faster.

    By Sept. 5, 2025
  • A worker wearing a mask and gloves stands outside of an Amazon Prime van containing packages.
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    JasonDoiy via Getty Images
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    Amazon is cutting legacy users off from this free shipping perk

    Prime Invitee, which technically ended a decade ago, allowed users to share free shipping with people outside their household.

    By Sept. 5, 2025
  • LeBron James plays basketball in a Nike ad
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    Courtesy of Nike
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    Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

    The brand is working to realign around sports and encourage young athletes in a climate marked by sociopolitical contention and economic pressure.

    By Chris Kelly • Sept. 5, 2025
  • Skechers storefront.
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    Kaarin Vembar/Retail Dive
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    Column

    The Weekly Closeout: Skechers deal clears hurdles while Gap eyes store improvement

    3G Capital will take the footwear brand private. Meanwhile, Gap Inc. CEO Richard Dickson sees work to do in brick and mortar.

    By Retail Dive Staff • Sept. 5, 2025
  • The outside of a Gap store
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    daboost via Getty Images
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    Gap Inc. bets big on beauty, accessories

    At the Goldman Sachs Global Retailing Conference, Gap Inc. CEO Richard Dickson called these high-margin “sleeper categories” that its customers want.

    By Sept. 4, 2025
  • American Girl doll Summer McKinny
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    Courtesy of Mattel
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    Mattel restructures its brand leadership team

    The reset includes adding two new roles: chief global brand officer and global head of dolls. 

    By Sept. 4, 2025
  • Billboards of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City.
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    Michael M. Santiago via Getty Images
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    American Eagle’s celebrity marketing drew outcry — and new customers

    The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.

    By Peter Adams • Sept. 4, 2025
  • Feet on shoeboxes in a DSW Designer Shoe Warehouse ad
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    Courtesy of DSW Designer Shoe Warehouse
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    How DSW’s new brand platform showcases the fun of in-person shopping

    Created with Crispin, “Let Us Surprise You” celebrates the in-store experience, as the shoe retailer does 70% of its business in person.

    By Chris Kelly • Sept. 3, 2025
  • Depop campaign imagery for "Where Taste Recognizes Taste”
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    Courtesy of Depop
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    Depop eyes larger US presence with ads touting style ‘Depopelgangers’

    The online fashion reseller’s “Where Taste Recognizes Taste” campaign spotlights the emotional connection tied to secondhand shopping.

    By Jessica Hammers • Sept. 3, 2025
  • The inside of a  A Williams Sonoma store.
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    Joe Raedle / Staff via Getty Images
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    Williams-Sonoma to launch AI-powered ‘culinary companion’

    Meanwhile, the company has scaled its AI customer service assistant across its portfolio. 

    By Bryan Wassel • Sept. 3, 2025
  • A Staples storefront
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    Tim Boyle via Getty Images
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    Staples to bring optical centers to stores through Now Optics partnership

    Through the tie-up, Stanton Optical will offer eye exams, prescription lenses and more in five of the office retailer’s locations.

    By Howard Ruben • Sept. 3, 2025