Holidays

  • Martha Stewart poses in a denim-wrapped kitchen for American Eagle's 2025 holiday campaign.
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    Courtesy of American Eagle
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    Why American Eagle tapped Martha Stewart to extend its reach beyond Gen Z

    After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push. 

    By Jessica Hammers • Nov. 25, 2025
  • Artificial trees from the National Tree Company.
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    Permission granted by National Tree Company
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    Can artificial Christmas tree companies spruce things up for next year?

    No one wanted to put tariffs on Christmas, says the National Tree Company CEO. But what happens when your raw materials are made outside the U.S.?

    By • Nov. 25, 2025
  • Holiday shopper Explore the Trendlineâž”
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    Getty Images
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    Trendline

    How retailers can win over shoppers during the holidays

    Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.

    By Retail Dive staff
  • Woman sits on couch typing on laptop.
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    Getty Images
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    Almost all Gen Zers plan to shop Black Friday week

    While average spending is down, participation in the event is up across generations, an encouraging sign for the blockbuster holiday.

    By Tatiana Walk-Morris • Nov. 24, 2025
  • Khalid at Urban Outfitters LA Holiday Preview
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    Courtesy of Urban Outfitters
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    Deep Dive

    How Gen Z is reshaping holiday marketing — and what brands can do about it

    The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

    By Jessica Hammers • Nov. 24, 2025
  • Two people shopping for a holiday gift in a small business.
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    Getty Images
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    Sponsored by Kinetic Business

    Black Friday vs Small Business Saturday

    Black Friday is a consumer-oriented race for the best deals, while Small Business Saturday is a celebration of community. Get to know the nuances of both events.

    By David Oliveira, Kinetic Chief Revenue Officer • Nov. 24, 2025
  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Column

    The Weekly Closeout: Walmart heads to Nasdaq and October lacks federal sales data

    The move signals the mass merchant’s “tech-powered” growth strategy. Meanwhile, it’s now two months without government data on retail sales.

    By Retail Dive Staff • Nov. 21, 2025
  • A rendering of the exterior of QVC's holiday pop-up in New York City
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    Courtesy of QVC
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    QVC launches holiday pop-up in New York City

    The two-day event, featuring Kathy Hilton as Mrs. Claus, is spread across 10 rooms including the Claus-et, Yuletide Lounge, Kringle Kitchenette and Haute Chocolate Bar.

    By Howard Ruben • Updated Nov. 20, 2025
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Tariffs tee up unique holiday season for retail

    Retail Dive touches base with Supply Chain Dive to examine how shifts in U.S. tariff rates have affected the industry ahead of its most important quarter.

    By Retail Dive Staff • Nov. 20, 2025
  • A group of people stand with presents on a red background.
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    Courtesy of Old Navy
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    Old Navy taps DoorDash for same-day deliveries

    The effort, which comes amid increased interest in on-demand apparel deliveries, allows shoppers to order denim, holiday-themed pajamas and more.

    By Tatiana Walk-Morris • Nov. 18, 2025
  • Actor Walton Goggins (right) appears as the Grinch alongside Mindy Lou Who in new holiday ads from Walmart.
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    Permission granted by Walmart
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    How Walmart is deploying the Grinch to boost holiday marketing

    The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2. 

    By Peter Adams • Nov. 18, 2025
  • An escalator in a shopping mall during the Christmas and holiday season.
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    Jon Cherry via Getty Images
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    Retail roulette: How Trump’s tariffs altered buying

    Ever-changing tariff rates have introduced uncertainty and confusion for retail buyers. But could they also present an opportunity for new supply chain strategies?

    By • Nov. 18, 2025
  • A Spirit Christmas storefront
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    Courtesy of Spencer Gifts and Spirit Halloween Superstores
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    Column

    The Weekly Closeout: Spirit Christmas opens and Revlon develops first Champion fragrance

    The sister brand of Spirit Halloween opened locations across the Northeast and Great Lakes regions, while Champion's scent collection will debut in 2027.

    By Retail Dive Staff • Nov. 14, 2025
  • Warmly lit exterior image of On's Miami store
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    Courtesy of On
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    On says tariff-driven price increases have been ‘very well received’

    The athletics brand plans to sell at full price this holiday season and stressed that its affluent customer base is “not price sensitive.”

    By • Nov. 14, 2025
  • A large cardboard box sits on a welcome mat on the front porch of a house.
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    Courtesy of Amazon
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    Amazon brings back early Black Friday sale

    The 12-day event features “millions” of deals on categories like home, electronics, beauty and apparel.

    By Howard Ruben • Nov. 13, 2025
  • Etsy holiday ad
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    Courtesy of Etsy
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    Etsy spotlights importance of personalized gifting for holiday ads

    A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves. 

    By Aaron Baar • Nov. 12, 2025
  • A person looks at the Pinterest app on their phone.
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    Getty Images
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    Pinterest taps into search and shopping data to create holiday gift guides

    Celebrities including Pamela Anderson and the Jonas Brothers have also curated shoppable boards as the social platform caters to gift buyers.

    By Tatiana Walk-Morris • Nov. 12, 2025
  • Two screenshots of Target app using the Find Bullseye hunting feature
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    Permission granted by Target
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    Target debuts AI holiday gift finder

    Shoppers can enter details like age and interests to generate unique recommendations — just one of several tech updates during the season.

    By • Nov. 12, 2025
  • Home Depot's 2025 holiday campaign imagery showcasing a young boy decorating a Christmas tree.
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    Courtesy of Home Depot
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    Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

    “The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

    By Jessica Hammers • Nov. 12, 2025
  • People shopping on a downtown street.
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    Daphne Howland/Retail Dive
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    How consumers will get through the holidays

    Inflation, tariffs and unemployment are taking a toll on shoppers, affecting how they will spend this year.

    By • Nov. 11, 2025
  • Person sits on a couch shopping on an iPad next to a Christmas tree.
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    Getty Images
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    Holiday sales to top $1 trillion for the first time: NRF

    Consumers are expected to spend an average of $890 each, marking the second-highest amount in the survey’s 23-year history.

    By Howard Ruben • Nov. 10, 2025
  • An interface for Chewy Storefronts, featuring Cody Taurus and his dog.
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    Courtesy of Chewy
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    Chewy ramps up creator storefronts ahead of holiday season

    More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.

    By Sara Karlovitch • Nov. 10, 2025
  • A holiday display of products in Bath & Body Works
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    Courtesy of Bath & Body Works
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    Bath & Body Works makes Grand Central smell like Fresh Balsam for the holidays

    The retailer is bringing an immersive campaign to train stations and movie theaters across the country. 

    By Howard Ruben • Nov. 7, 2025
  • Person sits on an oversized chair with a computer and a Christmas tree, presents and Santa hat in the background.
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    Getty Images
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    What do shoppers want from AI this holiday season?

    Growing attention makes AI adoption feel urgent, but that doesn’t mean businesses should rush implementation.

    By Bryan Wassel • Nov. 6, 2025
  • Lowe's holiday campaign
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    Courtesy of Lowe's
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    Q&A

    Inside Lowe’s social-first holiday push as Gen Alpha enters the market

    Chief Marketing Officer Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.

    By Chris Kelly • Nov. 5, 2025
  • Gap's 2025 "Gift Your Gift" campaign imagery.
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    Courtesy of Gap
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    Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity

    An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.

    By Jessica Hammers • Nov. 5, 2025