Holidays


  • Two young children are playing with toys on the floor
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    galina-kovalenko via Getty Images
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    Collectibles drive toy sales up 7% through September

    The results indicate a return to growth after two years of stagnation, though Q4 performance will rely on how shoppers react to tariffs, a Circana report found.

    By Tatiana Walk-Morris • Nov. 4, 2025
  • A lululemon logo displayed through a window as people walk by.
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    Michael M. Santiago via Getty Images
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    4 retailers that need a win this holiday season

    From nailing their merchandise offerings to ensuring inventory levels remain healthy, these retailers are striving to land on consumers’ nice lists.

    By Nov. 4, 2025
  • Trendline

    How retailers can win over shoppers during the holidays

    Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.

    By Retail Dive staff
  • Best Buy 2025 holiday campaign imagery
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    Retrieved from YouTube on November 03, 2025
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    Best Buy bets on sports, creators to serve up holiday gifting inspiration

    The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season. 

    By Jessica Hammers • Nov. 3, 2025
  • Parade's first swimwear collection
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    Courtesy of Parade
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    Column

    The Weekly Closeout: Lululemon links up with the NFL, Parade shuts down

    The activewear brand is launching an apparel collection tied to the league’s teams, while the intimates brand abruptly ceased operations after six years.

    By Retail Dive Staff • Oct. 31, 2025
  • Target holiday 2025 campaign imagery for "Kris K. is Back"
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    Courtesy of Target
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    Target brings back ‘Hot Santa,’ adds new characters to holiday push

    Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday strategy.

    By Jessica Hammers • Oct. 31, 2025
  • J.C. Penney's 2025 holiday campaign.
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    Permission granted by J.C. Penney
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    J.C. Penney, iHeartRadio partner on holiday collection

    The move is part of the department store’s broader plans for the season, which also include special 24-hour deals throughout November.

    By Tatiana Walk-Morris • Oct. 30, 2025
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Halloween casts a spell over retail

    The creepy-crawly event has grown into a monthslong celebration and a $13 billion business. But is it a harbinger for the holidays?

    By Retail Dive Staff • Oct. 30, 2025
  • A downtown department store building
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    Daphne Howland/Retail Dive
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    Nordstrom relaunches holiday catalog

    The department store will host more than 1,500 events this year and will also have Santa Claus at all of its locations for the first time.

    By Howard Ruben • Oct. 29, 2025
  • A Dr. Seuss-inspired character is bathed in the blue light of a mobile device in a holiday ad from Walmart
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    Permission granted by Walmart
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    Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads

    Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

    By Peter Adams • Oct. 29, 2025
  • Ciara for True Religion's 2025 "Wrapped in True" holiday campaign.
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    Courtesy of True Religion
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    True Religion targets women, college sports fans in holiday campaign

    The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.

    By Jessica Hammers • Oct. 28, 2025
  • A skeleton walks a skeleton pet in a yard.
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    Cara Salpini/Retail Dive
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    How skeletons transcended Halloween

    Once a standard spooky time decoration, these figurines now play sports, walk their dogs and otherwise hold court in yards year-round.

    By Oct. 28, 2025
  • An interior store sign with holiday colors saying "Holiday Shop"
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    Courtesy of Walmart
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    Walmart debuts 2 Black Friday events

    The mass retailer will hold multiple deals events in November as it markets its value to price-weary consumers.

    By Oct. 27, 2025
  • An At Home storefront with a blue sky background
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    Permission granted by At Home
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    At Home exits bankruptcy with nearly $2B in debt eliminated, most stores open

    The furniture retailer is now owned by a group of lenders, which is providing $500 million in new financing to support a turnaround.

    By Oct. 27, 2025
  • BNPL buy now pay later Sezzle
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    Getty Images
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    Half of shoppers plan to use BNPL this holiday season

    Affordability and budget control are the top reasons U.S. consumers are using buy now, pay later services, according to a PayPal survey. 

    By Tatiana Walk-Morris • Oct. 27, 2025
  • An adult and two children with a shoppiing cart, in a store, surrounded by holiday merchandise.
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    Courtesy of Walmart
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    More pressure for US consumers as most states warn food assistance could dry up next month

    Grocery stores will be directly affected, but discretionary spending will also take a hit if consumers can’t feed their families, analysts warned this week.

    By Oct. 24, 2025
  • Amazon's beauty event
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    Courtesy of Amazon
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    Amazon celebrates holiday beauty event with flash sales, livestreaming

    The annual event will see sales of up to 40% off as the e-commerce giant continues to gain market share in the category.

    By Tatiana Walk-Morris • Oct. 24, 2025
  • Person sits on a couch shopping on an iPad next to a Christmas tree.
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    Getty Images
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    Want to make a good impression online this holiday? Be reliable

    The holidays are not the time to test exciting new innovations, experts say, but a good first impression can win customers long term.

    By Bryan Wassel • Oct. 23, 2025
  • Target storefront in Alexandria, Virginia
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    Dani James/Retail Dive
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    Target needs a win. Will the holidays deliver?

    The retailer is emphasizing exclusive merchandising and affordability this season as part of a long-term effort to regain growth.

    By Oct. 23, 2025
  • A collage of various dolls and doll accessories, mostly in shades of pink, with the words "Barbie The Movie" in the center.
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    Courtesy of Mattel
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    After disappointing Q3, Mattel needs a good holiday more than ever

    To mitigate tariffs, retailers are pushing the importation and warehousing of goods onto the toy maker, and their orders are more frequent but smaller.

    By Oct. 22, 2025
  • Billowy clouds in a blue sky above a storefront.
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    Daphne Howland/Retail Dive
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    Best Buy to kick off holiday deals on Halloween

    The retailer, which has added 10 times the number of products this year, said it will roll out new doorbusters on tech every Friday.

    By Howard Ruben • Oct. 22, 2025
  • A blue and white Nike high top sneaker with the Walmart and Stadium Goods logos above
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    Courtesy of Walmart x Stadium Goods
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    Walmart taps Stadium Goods for marketplace expansion

    The mass retailer announced that exclusive sneaker styles from the collectibles resale company are now available ahead of the holidays.

    By Oct. 22, 2025
  • woman shops on mobile phone
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    Getty Images
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    Gen Z, millennials drive adoption of AI for holiday shopping

    Those groups are harnessing artificial intelligence for gift ideas and to compare prices this season, a new survey states.

    By Tatiana Walk-Morris • Oct. 21, 2025
  • A person sits in front of a computer online shopping while a Christmas lights are in the background.
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    Getty Images
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    Consumers embrace AI for research, but few have allowed it to make purchases

    Customers are worrying over payment security, privacy and potential mistakes with autonomous AI purchases, a Riskified survey found.

    By Bryan Wassel • Oct. 21, 2025
  • Inside the Horror House retail store.
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    Kaarin Moore/Retail Dive
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    Why Halloween is a ‘master class’ for retailers

    The season’s broad emotional appeal and delivery on in-store experiences means that shoppers, especially Gen Z, are ready to spend. 

    By Oct. 21, 2025
  • A person sits in front of a computer online shopping while a Christmas lights are in the background.
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    Getty Images
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    Nearly all generations, income groups plan to pull back on holiday spend

    Only Gen X plans to increase spending slightly, as consumers search for deals and trade down on brands and retailers, per a Deloitte report. 

    By Tatiana Walk-Morris • Oct. 20, 2025