E-Commerce


  • A group of people stand outside a bus stop in Woolrich x Target gear
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    Permission granted by Target
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    Why Target is embracing social-first marketing for its Woolrich collab

    A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.

    By Peter Adams • Oct. 14, 2025
  • The inside of a Princess Polly store.
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    Courtesy of Princess Polly
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    ‘We’re certainly not fast fashion’: A.k.a. Brands CEO

    Princess Polly and Culture Kings chief Ciaran Long talks about delivering on-trend fashion and the conglomerate’s strategy on opening stores.

    By Oct. 14, 2025
  • Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Exterior of Walmart store with a sign that reads "grocery" and two cars parked in front.
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    Sam Silverstein/Retail Dive
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    Walmart, OpenAI partner for purchases in ChatGPT

    As part of a larger partnership, the mass retailer will be available through the AI chatbot’s new Instant Checkout feature.

    By Oct. 14, 2025
  • Exterior of an Ulta store
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    Kaarin Vembar/Retail Dive
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    Ulta Beauty’s marketplace launches

    UB Marketplace, which is open to brands by invitation only, is introducing over 100 new brands to start and will scale quickly over the next year or so.

    By Oct. 14, 2025
  • External shot of The Body Shop storefront.
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    Daphne Howland/Retail Dive
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    The Body Shop returns to the US market

    The beauty company is coming back exclusively via e-commerce after being bought out of U.K. administration in 2024.

    By Oct. 9, 2025
  • Three bottles of Harry's cologne products against a gray backdrop
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    Courtesy of Harry's
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    Harry’s debuts cologne collection

    The brand, initially known for its shaving products, said the launch marks “its permanent entrance into the fragrance category.”

    By Howard Ruben • Oct. 8, 2025
  • A Simon Mall during the holiday season in Arlington, Virginia.
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    Kaarin Moore/Retail Dive
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    Online holiday discounts expected to remain flat

    New data from Adobe predicts U.S. online sales this holiday season could grow 5.3% compared to last year, driven by electronics, apparel and furniture. 

    By Oct. 6, 2025
  • Workers pack and ship customer orders at the 750,000-square-foot Amazon fulfillment center on August 1, 2017 in Romeoville, Illinois.
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    Scott Olson/Getty Images via Getty Images
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    What Amazon shippers should prioritize this peak season

    Being mindful of deadlines, maintaining minimum inventory and providing accurate delivery windows is key to meeting holiday demand, experts said at Amazon Accelerate 2025.

    By Kelly Stroh • Oct. 6, 2025
  • Two screenshots of an Amazon add to delivery function button
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    Courtesy of Amazon
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    Amazon debuts single-tap ‘Add to Delivery’ function

    As the company works to expand quick delivery services, Prime members can now add new items to existing orders.

    By Oct. 3, 2025
  • A Home Depot storefront with a blue sky and lawnmowers in front
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    Nate Delesline III/Retail Dive
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    Home Depot releases digital Project Planning tool for pro customers

    The platform was built to help professional contractors streamline complex projects with the backing of the retailer’s entire product assortment. 

    By Tatiana Walk-Morris • Oct. 2, 2025
  • A person holding a Stanley Quencher tumbler.
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    Permission granted by Stanley
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    Stanley launches take-back program

    The brand, known for its tumblers, is furthering its “Built for Life” promise by offering a $5 discount code to customers who send back eligible products.

    By Howard Ruben • Sept. 30, 2025
  • Two screenshots of a mobile device purchasing a vase within the ChatGPT platform from Etsy
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    Retrieved from Etsy on September 30, 2025
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    ChatGPT lets shoppers buy products within the platform

    Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.

    By Sept. 30, 2025
  • symbols of website accessibility
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    Permission granted by AudioEye
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    Sponsored by AudioEye

    Retail sites are riddled with accessibility issues. It could cost you this holiday season.

    Retailers risk lost holiday sales if accessibility issues block the path to purchase.

    By AudioEye • Sept. 29, 2025
  • The banner above an entrance to a RadioShack store.
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    "radioshack" by Ryan McKnight is licensed under CC BY 2.0
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    SEC says former RadioShack buyer ran a Ponzi scheme, unprofitable brands

    The federal regulator alleged that REV’s co-founders misled investors about the profitability of its retail portfolio, which also included Stein Mart and Dress Barn, and misappropriated investor funds. 

    By Sept. 26, 2025
  • A person takes a photo of an item of clothing.
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    Courtesy of Depop
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    Depop debuts Outfits feature for style inspiration

    The resale platform aims to make itself a daily destination with a shoppable, in-app collage tool. 

    By Tatiana Walk-Morris • Sept. 25, 2025
  • Screen with three models and a handbag.
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    Courtesy of Curated for You
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    Microsoft, Curated for You collaborate on AI-based fashion discovery

    Microsoft Copilot can now respond to conversational queries with context-aware, shoppable curations. Retailers like Rent the Runway and Steve Madden are already on board. 

    By Tatiana Walk-Morris • Sept. 25, 2025
  • Exterior of a brick building with the Etsy name on it.
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    Courtesy of Etsy
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    Etsy adds new AI-driven seller features

    The company is rolling out a suite of optional tools to help merchants update listings and communicate with buyers faster. 

    By Tatiana Walk-Morris • Sept. 25, 2025
  • People walking past a Sephora store.
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    Daphne Howland/Retail Dive
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    Sephora cozies up to beauty creators with new affiliate program

    My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.

    By Jessica Hammers • Sept. 24, 2025
  • A person walks down a brick city sidewalk.
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    Daphne Howland/Retail Dive
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    Warby Parker’s Neil Blumenthal on what’s next for the brand

    The co-founder and co-CEO discusses the brand’s store expansion, its partnership with Target and the decision to sunset an iconic aspect of its business.

    By Sept. 23, 2025
  • A woman browses an ecommerce site in front of a Christmas tree.
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    Getty Images
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    AI shopping tools are evolving, but are they ready for the holidays?

    Most consumers are open to generative AI-powered guidance, but only 3% will start their shopping journey with a ChatGPT-type search, according to Coveo.

    By Bryan Wassel • Sept. 22, 2025
  • Closeup of a storefront sign.
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    Daphne Howland/Retail Dive
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    How Target is rethinking search for generative AI

    While most shoppers are still using one or two keywords for a traditional online search, longer, more complex queries are on the rise.

    By Sept. 19, 2025
  • A close-up of a phone screen with suggestions from an AI assistant on inventory storage utilization.
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    Courtesy of Amazon
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    Amazon taps agentic AI to help sellers manage inventory, shipments

    An enhanced version of the e-commerce giant’s Seller Assistant tool can flag slow-moving products, product safety violations and compliance requirements.

    By Tatiana Walk-Morris • Sept. 18, 2025
  • Three teens standing on an outdoor track.
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    Courtesy of Authentic Brands Group
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    No US stores in Forever 21’s comeback plans

    The fast-fashion brand, whose U.S. operator went bankrupt this year, has inked three new partnerships for its e-commerce and wholesale businesses.

    By Sept. 18, 2025
  • Packages move down a conveyor belt at an Amazon same-day delivery facility in Orlando, Florida, on Dec. 2, 2024.
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    Miguel J. Rodriguez Carrillo via Getty Images
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    Amazon adds Walmart, Shopify, Shein to Multi-Channel Fulfillment coverage

    The announcement is one of several logistics and fulfillment upgrades for sellers the e-commerce giant revealed Thursday.

    By Kelly Stroh • Sept. 18, 2025
  • People pass by a Rent the Runway store.
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    Michael M. Santiago via Getty Images
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    Rent the Runway says its CX efforts are paying off. The financials aren’t as rosy.

    The clothing rental company saw active subscriber growth and improved NPS, but reported a net loss of $26.4 million and increased prices for subscriptions.

    By Kristen Doerer • Sept. 18, 2025