DTC: Page 107
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April 4, 2019 -
'It was embarrassing': Why Reebok's digital strategy changed
Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is addressing those problems.
By Cara Salpini • April 4, 2019 -
Trendline
The direct-to-consumer landscape in retail
More mature brands are pursuing exit strategies and expanding their reach, while traditional retailers are increasingly shifting to a DTC model.
By Retail Dive staff -
Amazon partnership delivering returns for Kohl's
Providing a service to Amazon customers may be bringing sales and shoppers to Kohl's stores, according to Earnest Research.
By Daphne Howland • April 4, 2019 -
Reebok kicks up 1st loyalty program
The athletics brand also announced a new digital strategy, which includes a complete website redesign in the next month.
By Cara Salpini • April 3, 2019 -
Cara Salpini/Retail Dive
Charlotte Russe sells off its brands as all stores shutter
New owner Mamiye will sell the Peek Kids label online and through wholesale, while fashion company YM takes over its flagship.
By Daphne Howland • April 1, 2019 -
Christian bookseller LifeWay shuttering all locations
The organization in January decided to shrink its brick-and-mortar footprint, but more recently chose to eliminate it entirely to focus on digital sales.
By Daphne Howland • April 1, 2019 -
Bed Bath & Beyond reportedly lays off almost 150
As the home goods retailer this week also sparred with three activist investors, it said that the layoffs reflect a new focus on e-commerce.
By Daphne Howland • March 29, 2019 -
Simon adds e-commerce site to its portfolio
While not even CEO David Simon seems to expect many sales through the mall developer's fifth platform, experts say it's nevertheless an innovative move.
By Daphne Howland • March 27, 2019 -
Square challenges Shopify with e-commerce tools for small businesses
The point-of-sale platform is putting its Weebly acquisition to use by revamping its Square Online Store and Square for Retail products.
By Daphne Howland • March 26, 2019 -
Courtesy of Rent the Runway
Rent the Runway sashays to unicorn status
The startup's latest investment round raised $125 million, pushing the company to a $1 billion valuation.
By Daphne Howland • March 22, 2019 -
Grayson launches as DTC and wholesale brand
The women's shirts brand debuted online and in Anthropologie and Nordstrom stores last week.
By Corinne Ruff • March 21, 2019 -
West Elm emerges as Williams-Sonoma's best growth option
E-commerce is also growing fast, and accounted for over half of the company's total revenues last year.
By Caroline Jansen • March 21, 2019 -
Amazon launches private label skincare line
With its penchant for developing its own brands, it's no surprise the e-commerce player would get into the heated beauty category.
By Daphne Howland • March 20, 2019 -
73% of online shoppers click on Amazon product ads while browsing
Nearly 90% of all consumers and 96% of Prime members are more likely to purchase from the e-commerce giant than other sites, according to a new report by Feedvisor.
By Erica Sweeney • March 20, 2019 -
Nordstrom's Trunk Club adds Your Picks basics to boxes
The styling service's move follows rival Stitch Fix's similar introduction last year of add-ons like underwear, basics and accessories.
By Daphne Howland • March 20, 2019 -
With private brands, Amazon plays the long game
Contrary to recent reports, competitors probably shouldn't count on the idea that the e-retailer's private and exclusive labels are struggling.
By Daphne Howland • March 19, 2019 -
Only 7% of retailers offer a shared cart across channels
Omnichannel is evolving toward real-time shopping experiences, but most retailers are hesitating, according to a study by BRP.
By Dan O'Shea • March 19, 2019 -
Bold Metrics debuts Smart Size Chart to reduce online returns
Amid new thinking about sizing practices, the company is using technology to help shoppers find the best fit.
By Dan O'Shea • March 19, 2019 -
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March 18, 2019 -
Amazon study highlights digital divide for rural businesses
A report from the e-commerce giant and the U.S. Chamber of Commerce estimates increased use of digital tools in rural areas could add $140 billion to the U.S. economy by 2021.
By Dan O'Shea • March 14, 2019 -
Mastercard to acquire fintech company Ethoca
The move will increase digital security efforts to protect merchants and card users against fraudulent activity.
By Dan O'Shea • March 13, 2019 -
Amazon caves on seller pricing
The e-commerce giant is feeling the pressure not only from its own sellers and politicians of all stripes, but from shoppers as well.
By Daphne Howland • March 13, 2019 -
Basic Space looks to leverage the influencer economy
A new online and app marketplace provides a home for celebrities to sell their own pre-owned and exclusive merchandise.
By Dan O'Shea • March 12, 2019 -
More than 50% of US households will have Amazon Prime in 2019
The e-commerce giant is earning the loyalty of entire households through Prime memberships, according to a new study by eMarketer.
By Dan O'Shea • March 12, 2019 -
Rue21 to launch BOPIS in over 700 stores
The retailer's large-scale commitment to click-and-collect comes as more consumers across the sector are engaging with the service.
By Dan O'Shea • March 11, 2019
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