DTC: Page 10

  • Inside the Birkenstock store in Nashville.
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    Courtesy of Birkenstock
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    Birkenstock debuts 10th US location

    Located in Nashville, Tennessee, the store is part of an effort to expand the brand’s fleet both stateside and abroad as it pushes forward its DTC strategy.

    By Tatiana Walk-Morris • April 3, 2025
  • Harry's grooming products on a sink
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    Courtesy of Harry's
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    Harry’s resets brand with push beyond product-focused marketing

    Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

    By Chris Kelly • April 2, 2025
  • How the purpose of stores is evolving Explore the Trendline➔
    Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
  • Two people running in On Cloudneo shoes
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    Courtesy of On
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    On announces CEO change amid leadership overhaul

    Martin Hoffmann, co-CEO and CFO, will become the sole chief executive, while co-CEO Marc Maurer prepares to exit the brand.

    By • April 2, 2025
  • Madison Reed storefront
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    Courtesy of Madison Reed
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    Madison Reed taps Athleta vet as chief marketing officer

    Sheila Shekar Pollak helped launch the activewear company’s “Power of She” brand platform and Athleta Girl clothing line.

    By Howard Ruben • April 1, 2025
  • Qurate
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    Cara Salpini/Retail Dive
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    QVC Group lays off 900 employees

    The reorganization and elimination of roles comes as the company embarks on a three-part turnaround strategy.

    By • March 28, 2025
  • FTC regulation cable television internet
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    Getty Images
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    ‘Please, no hot sauce’: Shark Tank’s Kevin O’Leary on today’s retail startups

    In addition to the category he never wants to see again, O’Leary also highlighted a marketing channel he thinks all brands should be contemplating.

    By • March 27, 2025
  • Beyoncé stands next to stacked clothing dryers and wears a cowboy hat for a Levi's campaign
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    Courtesy of Levi's
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    Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’

    Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from Beyoncé never hurts.

    By • March 27, 2025
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Talking wholesale with Liza Amlani

    The longtime merchant discusses the myths and rewards of a channel that is getting renewed appreciation in the industry.

    By Retail Dive Staff • March 27, 2025
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s promotes new private label during spring sales event

    The home improvement retailer announced the return of its annual Springfest event, which features its new owned brand Lowe’s Essentials.

    By Howard Ruben • March 24, 2025
  • Three people wearing items from Universal Standard
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    Courtesy of Universal Standard
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    Universal Standard lands in Nordstrom

    After launching on the department store’s website earlier in the year, the women’s apparel brand entered 20 Nordstrom stores over the weekend.

    By Howard Ruben • March 24, 2025
  • People walk by a Nike store.
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    Feng Li via Getty Images
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    Nike focuses on rightsizing key footwear styles as sales plunge 9%

    Some analysts expected the retailer to take more drastic action on its oversold franchises, but CEO Elliott Hill still sees a place for the “beloved silhouettes.”

    By • March 21, 2025
  • Two people stand, arms folded, in front of bright-colored photographs of jewelry and people having fun.
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    Courtesy of Pura Vida
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    Column

    The Weekly Closeout: Vera Bradley sells Pura Vida and Edible Brands enters the hemp industry

    Vera Bradley will offload the bracelet brand two years after taking full ownership, and the Edible Arrangements company expands its horizons.

    By Retail Dive Staff • March 21, 2025
  • A rendering of Wayfair's second large-format store in Atlanta
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    Courtesy of Wayfair
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    Wayfair plots second large-format store

    The 150,000-square-foot location is set to open next year in Atlanta and adds to the online home goods retailer’s growing footprint.

    By Howard Ruben • March 17, 2025
  • Purple's Rejuvenate mattress
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    Permission granted by Purple
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    Purple considers strategic alternatives

    Possible outcomes include a sale or merger. “One of the outcomes is we don’t do anything differently,” the company’s CEO said.

    By Nate Delesline III • March 17, 2025
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    Courtesy of Solo Brands
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    Solo Brands warns it could file for bankruptcy

    The company issued a going concern statement citing challenges related to liquidity and existing debt.

    By Howard Ruben • March 14, 2025
  • Two people wearing items from Hanes Moves athleisure collection
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    Courtesy of Hanes Brands
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    Column

    The Weekly Closeout: Hanes jumps into athleisure, iRobot has ‘substantial doubts’ about its future

    The underwear brand launched Hanes Moves, while the Roomba creator said the company is undergoing a strategic review.

    By Retail Dive Staff • March 14, 2025
  • A person with short brown hair and glasses smiles.
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    Courtesy of Fossil Group
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    Fossil leans on layoffs, more store closures to cut costs

    The watch and accessories company is the latest to shore up its wholesale channel and pull back on direct-to-consumer sales.

    By • March 13, 2025
  • An assortment of 8Greens products
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    Courtesy of Grove Collaborative
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    Grove Collaborative’s revenue falls more than 17% in Q4

    The company is in the midst of a turnaround, which includes a pivot away from wholesale partners and a focus on acquiring third-party brands.

    By Nate Delesline III • March 13, 2025
  • A big red sign on the side of a large department store building.
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    Daphne Howland/Retail Dive
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    Good American launches at Macy’s

    Products from co-founder Khloé Kardashian's brand will be in nearly 80 stores this fall, as the partnership expands the department store’s denim assortment.

    By Tatiana Walk-Morris • March 13, 2025
  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty’s chief marketer on winning Gen Z through community-oriented marketing

    At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street. 

    By Peter Adams • March 12, 2025
  • Allbirds opens store in Flatiron district of New York City.
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    Courtesy of Allbirds
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    Allbirds Q4 sales plunge as shift from DTC takes a toll

    The pain will steadily subside this year, however, as the footwear brand makes progress toward a more profitable distribution model, executives said.

    By • March 12, 2025
  • A Birdies storefront on Abbot Kinney Boulevard in California.
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    Cara Salpini/Retail Dive
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    KNS International acquires Birdies

    Bianca Gates, co-founder of the DTC footwear brand, will join KNS as brand president.

    By Nate Delesline III • March 11, 2025
  • Melanie Travis, Andie founder
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    Courtesy of Andie
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    Andie launches incubator program

    The DTC brand, known for its swimwear, introduced the initiative to provide resources to early stage, women-led businesses.

    By Howard Ruben • March 11, 2025
  • Three hands holding three bright pink and red skincare bottles
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    Permission granted by Futurewise
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    Skin care brand Futurewise is shutting down

    The company, which entered Target just two years ago, will no longer accept orders on its website after March 24.

    By • March 11, 2025
  • A person doing a backflip wearing Teva sandals
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    Courtesy of Teva
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    Teva debuts global campaign encouraging people to get outside

    The campaign will feature imagery and video creative across digital retail, owned media, out-of-home placements and paid social over all platforms.

    By Howard Ruben • March 11, 2025