DTC

  • JJ Watt on a Peloton bike
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    Courtesy of Peloton
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    Peloton chief marketer departs as fitness brand shakes up marketing group

    Moving forward, the company is divvying up marketing duties between a marketing chief and a chief communications officer.

    By Peter Adams • April 29, 2025
  • A person wearing a cross-body water bottle.
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    Courtesy of Stanley 1913
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    ‘We’re not just a hot cup company’: What’s next for Stanley

    Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.

    By • April 29, 2025
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • A lineup of Function of Beauty products.
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    Permission granted by Function of Beauty
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    Function of Beauty expands to Walmart

    The personalized beauty brand will offer 17 core hair care products in a large portion of the big-box retailer’s stores and online.

    By Howard Ruben • April 28, 2025
  • A person sitting on a bed hugging a pillow under a duvet cover.
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    Courtesy of Target
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    Target debuts exclusive home collection with Parachute

    The lower-priced line, part of a larger merchandising revamp for Target, comes as the DTC brand has shuttered stores and pulled back on its offerings.

    By Dani James • April 23, 2025
  • Supergoop Glowscreen launch
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    Permission granted by Supergoop
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    Supergoop founder steps away from company

    After two decades, Holly Thaggard has moved away from the day-to-day operations of the sunscreen brand.

    By • April 22, 2025
  • A Rent the Runway sign is pictured.
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    Michael M. Santiago/Getty Images via Getty Images
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    Rent the Runway rethinks customer service approach

    Shifting to more proactive service, the team now spends 14% of its time calling customers to build loyalty, according to CEO Jennifer Hyman.

    By Bryan Wassel • April 17, 2025
  • Madison Reed hair color and root touch up boxes against a purple tile background
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    Permission granted by Madison Reed
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    Madison Reed lands in Sally Beauty

    The direct-to-consumer hair color company continues to build out its roster of wholesale partners, which also include Walmart and Ulta Beauty.

    By Howard Ruben • Updated April 17, 2025
  • A person wearing Frank and Oak apparel
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    Courtesy of Frank and Oak
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    Frank and Oak accelerates closure of US operations citing tariffs, customs uncertainty

    The Canadian apparel brand is liquidating amid a restructuring process and plans to close its stores.

    By Dani James • April 14, 2025
  • A furniture store window.
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    Daphne Howland/Retail Dive
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    Lovesac taps Crocs veteran as first chief brand and marketing officer

    As chief marketing officer at the footwear brand, Heidi Cooley had a digital and social-first approach to driving growth.

    By Howard Ruben • April 14, 2025
  • Harry's grooming products on a sink
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    Courtesy of Harry's
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    Harry’s Inc. rebrands to Mammoth Brands

    The parent to the shaving brand of the same name is looking to build out its portfolio of brands, which also includes Flamingo and Lumē.

    By Howard Ruben • April 11, 2025
  • Butcherbox
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    Courtesy of Butcherbox
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    Target beefs up online grocery offerings with ButcherBox partnership

    The tie-up with the direct-to-consumer online meat seller underscores Target’s focus on expanding its grocery offerings.

    By Peyton Bigora • April 11, 2025
  • A person walks by a Peloton store while wheeling a stroller.
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    Joe Raedle via Getty Images
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    Peloton names new COO, chief commercial officer

    As a result, the retailer’s chief supply chain officer is leaving the business and the company is on the hunt for a new chief of information.

    By Tatiana Walk-Morris • April 10, 2025
  • Someone stands to left of a store window with a white neon sign that reads "The Levi's Tailor Shop San Francisco."
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    Daphne Howland/Retail Dive
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    Any Levi’s tariff-related price bumps will be ‘surgical,’ but impact of trade policy still unclear

    Chief Financial and Growth Officer Harmit Singh this week said the last time the company faced a similarly murky challenge was during the pandemic.

    By • April 9, 2025
  • A person trying on a pair of Vivaia shoes
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    Courtesy of Vivaia
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    DTC footwear brand Vivaia opens first US store

    The 900-square-foot space located in New York City’s SoHo neighborhood follows a brief pop-up in that location late last year.

    By Howard Ruben • April 8, 2025
  • Joanna Griffiths, Knix founder and president, holding a Holt Renfrew shopping bag in front of a Knix display.
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    Courtesy of Knix
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    Knix expands presence in Canada through Holt Renfrew partnership

    The DTC intimates brand will land in six of the department store’s locations and on its website through a deal that deepens its reach in the country.

    By Howard Ruben • April 4, 2025
  • A person posing on a stool in front of a grey background wearing a Puma hoodie.
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    Courtesy of Puma
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    Puma taps 26-year Adidas veteran Arthur Hoeld as CEO

    Arne Freundt is leaving the activewear brand just two and a half years after taking on the top role due to “differing views on strategy execution.”

    By • April 4, 2025
  • Inside the Birkenstock store in Nashville.
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    Courtesy of Birkenstock
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    Birkenstock debuts 10th US location

    Located in Nashville, Tennessee, the store is part of an effort to expand the brand’s fleet both stateside and abroad as it pushes forward its DTC strategy.

    By Tatiana Walk-Morris • April 3, 2025
  • Harry's grooming products on a sink
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    Courtesy of Harry's
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    Harry’s resets brand with push beyond product-focused marketing

    Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

    By Chris Kelly • April 2, 2025
  • Two people running in On Cloudneo shoes
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    Courtesy of On
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    On announces CEO change amid leadership overhaul

    Martin Hoffmann, co-CEO and CFO, will become the sole chief executive, while co-CEO Marc Maurer prepares to exit the brand.

    By • April 2, 2025
  • Madison Reed storefront
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    Courtesy of Madison Reed
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    Madison Reed taps Athleta vet as chief marketing officer

    Sheila Shekar Pollak helped launch the activewear company’s “Power of She” brand platform and Athleta Girl clothing line.

    By Howard Ruben • April 1, 2025
  • Qurate
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    Cara Salpini/Retail Dive
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    QVC Group lays off 900 employees

    The reorganization and elimination of roles comes as the company embarks on a three-part turnaround strategy.

    By • March 28, 2025
  • FTC regulation cable television internet
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    Nanci Santos via Getty Images
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    ‘Please, no hot sauce’: Shark Tank’s Kevin O’Leary on today’s retail startups

    In addition to the category he never wants to see again, O’Leary also highlighted a marketing channel he thinks all brands should be contemplating.

    By • March 27, 2025
  • Beyoncé stands next to stacked clothing dryers and wears a cowboy hat for a Levi's campaign
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    Courtesy of Levi's
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    Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’

    Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from Beyoncé never hurts.

    By • March 27, 2025
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Talking wholesale with Liza Amlani

    The longtime merchant discusses the myths and rewards of a channel that is getting renewed appreciation in the industry.

    March 27, 2025
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s promotes new private label during spring sales event

    The home improvement retailer announced the return of its annual Springfest event, which features its new owned brand Lowe’s Essentials.

    By Howard Ruben • March 24, 2025