DTC

  • A store sign reads "Everlane" on a red brick building trimmed in concrete and covered by leafy shadows.
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    Daphne Howland/Retail Dive
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    Following Shein sale, Everlane founder launches new brand, ‘Still Radical’

    "Same principles, but a new take. And this time: no venture capital, no private equity," Michael Preysman writes on the brand’s site, which for now is just collecting emails.

    By • May 26, 2026
  • A store sign reads "Everlane" on a red brick building trimmed in concrete and covered by leafy shadows.
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    Daphne Howland/Retail Dive
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    It’s official: Shein will acquire Everlane

    The deal promises to salvage the sustainability-oriented DTC brand’s finances, but its tie-up with the Chinese fast-fashion giant comes at a cost.

    By • May 22, 2026
  • The direct-to-consumer landscape in retail Explore the Trendline➔
    Trendline

    The direct-to-consumer landscape in retail

    More mature brands are pursuing exit strategies and expanding their reach, while traditional retailers are increasingly shifting to a DTC model.

    By Retail Dive staff
  • A black Arc'teryx storefront inside an indoor mall.
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    Cara Salpini/Retail Dive
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    Amer Sports CFO: No visibility on tariff refunds

    Andrew Page told Retail Dive that the company, which runs Arc’teryx and Salomon, will see little impact from the refunds anyway. Revenue at the business was up 32% in Q1.

    By • May 21, 2026
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: What’s really happening at Lululemon?

    Senior Editor Cara Salpini joins the podcast to discuss the pushback against the incoming CEO, founder Chip Wilson’s battle with the board and more.

    By Retail Dive Staff • May 21, 2026
  • A gray storefront with the word "Article" on the front.
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    Courtesy of Article
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    Article reveals plans for its first US retail stores

    The Canada-based DTC furniture company is opening a pair of brick-and-mortar locations in Washington and California to better serve its biggest customer base.

    By Lara Ewen • May 18, 2026
  • Three models wearing neutral toned intimates products
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    Courtesy of Wacoal America
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    Wacoal America’s new CEO on running a brand worn by many, known by few

    James Wheatley spoke with Retail Dive about the bra company's aspirations to grow brand awareness, including through a small fleet of stores.

    By • May 14, 2026
  • Zendaya among a group of models wearing items from her first co-created collection with On
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    Courtesy of On
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    On maintains momentum with record Q1 sales

    The athleticwear brand set a new baseline for gross margin with strong DTC and apparel growth but room for improvement in the Americas.

    By Lara Ewen • May 13, 2026
  • Brooks Running
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    Courtesy of Brooks Running
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    Brooks Running boasts global sales growth

    The athletics retailer reported pronounced growth in China and an acceleration in apparel sales. 

    By Tatiana Walk-Morris • May 6, 2026
  • A blue-lit Adidas storefront at night.
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    Courtesy of Adidas
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    As discounts proliferate, Adidas must ‘defend newness’

    In another big growth quarter, the activewear giant said it pulled back on wholesale to avoid promotions on new product.

    By • April 29, 2026
  • Purple's Rejuvenate mattress
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    Permission granted by Purple
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    Purple taps former La-Z-Boy exec as CFO

    The mattress company also reported a miss on Q1 revenue and decreased its full-year outlook due to an accounting adjustment.

    By • April 29, 2026
  • Three models in light pink and orange floor length dresses holding white flowers
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    Permission granted by Birdy Grey
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    Birdy Grey taps Stanley 1913 vet as chief growth officer

    In the newly created role, Anthony Potgieter will lead the company’s growth across brand, marketing, digital product, partnerships and customer experience.

    By Howard Ruben • April 28, 2026
  • A person with short hair and a flannel shirt sits on a blue sheet bed in a small dorm room
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    Courtesy of Dormify
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    Williams-Sonoma relaunches Dormify

    The home retailer debuted a new Dormify website and an option to pick up orders near college campuses using its existing retail footprint. 

    By • April 28, 2026
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon names Nike vet Heidi O’Neill CEO

    The executive, who spent almost 30 years at Nike, will take over the top spot in September following Calvin McDonald’s exit earlier this year.

    By • Updated April 22, 2026
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon launches e-commerce in Mexico, expands brick-and-mortar presence

    The company will open eight stores in the country this year, as it continues to push its international operations. 

    By Tatiana Walk-Morris • April 21, 2026
  • Headshot of Heather Archibald
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    Courtesy of Vuori
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    Vuori taps Rothy’s exec for first product chief

    Heather Archibald, who has also held roles at RH and Gap Inc., will oversee design, merchandising and sourcing for the brand.

    By Howard Ruben • April 21, 2026
  • The Yellow Rose flagship location in Nashville.
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    Courtesy of Kendra Scott
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    Kendra Scott eyes expansion with first business chief

    Adrienne Gernand, a veteran of Gap Inc., will be responsible for expanding the brand’s assortment and global reach.

    By Howard Ruben • April 20, 2026
  • A display of three pairs of shoes.
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    Courtesy of Allbirds
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    Why Allbirds is eating crow

    The DTC footwear brand may have overestimated its customers’ appreciation for sustainability, and underappreciated their desire for fashion.

    By • April 20, 2026
  • The checkout counter at a Backcountry outdoor gear and apparel store
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    Permission granted by Backcountry
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    Backcountry acquires Coalatree as it debuts brand incubator

    The retailer, which bought cycling company Velotech in September, is looking for more partnerships with up-and-coming brands.

    By Tatiana Walk-Morris • April 17, 2026
  • CEO Michelle Gass wearing denim at Semafor World Economy event stage
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    Courtesy of Semafor
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    Levi’s CEO on AI, sticking to values

    Michelle Gass took the stage at the Semafor World Economy conference in Washington, D.C., to discuss the brand’s heritage and evolution.

    By • April 15, 2026
  • Zendaya among a group of models wearing items from her first co-created collection with On
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    Courtesy of On
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    On, Zendaya launch first co-created collection

    The collection — which features tank tops, T-shirts, jackets, pants and more — comes to life through a marketing campaign directed by Spike Jonze.

    By Howard Ruben • April 13, 2026
  • Person holding a white Stanley 1913 tumbler and holding a basketball
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    Permission granted by Stanley 1913
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    Stanley 1913’s approach to product development through diversity

    Executive Graham Nearn spoke to Retail Dive about how Stanley is expanding its offerings as it grows into a global brand.

    By • Updated April 13, 2026
  • The Nike flagship store on Michigan Ave. in Chicago
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    Kaarin Moore/Retail Dive
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    Nike’s innovation chief departs as leadership turnover continues

    Turnarounds rely on innovation cycles, and the abrupt departure of Tony Bignell could be another sign that the retail giant isn’t out of the woods, one analyst said.

    By • April 13, 2026
  • Chloe Fineman for Olaplex
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    Courtesy of Olaplex
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    Olaplex to be acquired by Germany’s Henkel for $1.4B

    Through the deal, Olaplex will be focused on “accelerating our product innovation, expanding our reach and continuing to deliver results,” CEO Amanda Baldwin said.

    By Howard Ruben • April 7, 2026
  • Dollar Shave Club products for women
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    Courtesy of Dollar Shave Club
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    Dollar Shave Club swipes at competition in first women’s grooming push

    CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.

    By Chris Kelly • April 7, 2026
  • Andie's collection at Target
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    Courtesy of Target
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    Andie debuts Target swimwear collection

    The DTC brand launched a limited-edition collection with 49 styles, which are available through the mass retailer's website and in stores.

    By • April 6, 2026