DTC

  • Rihanna sits on a seesaw with Fenty Beauty makeup products on a wall behind her.
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    Caroline McCredie via Getty Images
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    Rihanna launches Fenty Hair

    The brand, which launched on the Fenty Beauty website Thursday, includes nine hair care and styling products built around the concept of repair.

    By Howard Ruben • June 14, 2024
  • A billboard with an airplane and the words, "You think an airline for dogs is crazy? You've never flown in a duffle bag."
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    Courtesy of Bark, Inc.
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    Column

    The Weekly Closeout: GameStop raises $2B and Bark Air has a ruff start

    The meme stock frenzy continues to be kind to the gaming retailer, while Bark’s new airline effort faced a lawsuit within its first month of operation.

    By Retail Dive Staff • June 14, 2024
  • The entrance to a mall, with a white pickup truck parked to the right. Explore the Trendline➔
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    "Dartmouth Mall, Dartmouth, Massachusetts" by JJBers is licensed under CC BY 2.0
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    Trendline

    Top 5 stories from Retail Dive

    Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover and layoffs.

    By Retail Dive staff
  • A mall entrance to a clothing store named "Torrid."
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    Daphne Howland/Retail Dive
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    Torrid moves toward 50-50 mall split as sales fall 5%

    CEO Lisa Harper said that while 65% of the apparel retailer’s stores are currently inside malls, shoppers are increasingly going off-mall.

    By • June 14, 2024
  • A white and black colored Figs storefront in LA with mannequins in scrubs.
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    Courtesy of Figs
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    Figs taps Lululemon exec for CFO

    Sarah Oughtred spent almost 17 years at the activewear brand, where she helped scale the business from $270 million in revenue to about $10 billion.

    By Howard Ruben • June 13, 2024
  • A Too Faced retail experience at The Grove shopping center in Los Angeles.
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    Cara Salpini/Retail Dive
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    Too Faced joins Amazon’s premium beauty store

    The move comes just weeks after sister brand Clinique opened an Amazon storefront as the e-commerce giant ups its beauty game.

    By Howard Ruben • June 12, 2024
  • The interior of a Mango Home store. Shelves are lined with pillows, sheets, towels and various other homegoods.
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    Courtesy of Mango
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    Mango looks to strengthen homeware line with new leader

    The retailer is seeking to grow its Mango Home business with product diversification, as part of its goal to reach 4 billion euros in sales by 2026.

    By Laurel Deppen • June 12, 2024
  • A display of makeup products with "Pretty Smart" branding on them.
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    Courtesy of Pretty Smart
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    Beauty brand Pretty Smart launches exclusively at Walmart

    Developed in partnership with Walmart’s merchandising team, the brand aims to offer luxury beauty products at an affordable price point.

    By Howard Ruben • June 11, 2024
  • A lineup of Function of Beauty products.
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    Permission granted by Function of Beauty
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    Function of Beauty expands to Amazon

    In addition to the new partnership, the beauty and skin brand is now offering both its Target and Pro line from Sephora on its own website.

    By Howard Ruben • June 10, 2024
  • Zendaya for sneaker brand On
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    Courtesy of On
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    On Running appoints Zendaya as brand partner in multiyear deal

    As legacy rivals like Nike face fresh pressures, On is looking to shore up its sport and fashion credibility with help from a major star. 

    By Peter Adams • June 10, 2024
  • A 3-D art display of Hello Kitty atop a Claire's store for the character's 50th anniversary.
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    Courtesy of Claire's, Hello Kitty
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    Column

    The Weekly Closeout: Kirkland’s explores strategic alternatives as Claire’s celebrates Hello Kitty

    The home retailer is also instituting a cost-savings plan as sales fell 5% in Q1. Meanwhile, the tween brand is honoring the iconic character’s 50th anniversary.

    By Retail Dive Staff • June 7, 2024
  • The exterior of Hoka's New York City flagship store
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    Courtesy of Elias Parise/Hoka
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    Hoka opens New York City flagship store

    The Fifth Avenue location marks the popular running brand’s second store in New York City and eighth store in the U.S.

    By Howard Ruben • June 7, 2024
  • Lululemon storefront.
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    Kaarin Vembar/Retail Dive
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    Lululemon CEO says it missed opportunities in the women’s business in Q1

    A narrow color palette and insufficient inventory in smaller sizes contributed to slower growth in the U.S., though overall revenue was still up 10%.

    By • June 6, 2024
  • Sofía Vergara holding a bag of beans from her ¡DÍOS MIO! COFFEE brand
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    Courtesy of ¡DÍOS MIO! COFFEE
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    Sofía Vergara launches coffee brand on Walmart.com

    Díos Mio Coffee — which is available in whole and ground beans, K-Cups and Nespresso pods — will enter the mass merchant’s stores in September.

    By Howard Ruben • June 6, 2024
  • Foxtrot
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    Brett Dworski/Retail Dive
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    6 Foxtrot stores leased to Further Point Enterprises

    The holding company that acquired the non-real-estate assets from 15 Foxtrot locations last month is now the official tenant for half a dozen of its locations.

    By Brett Dworski • June 5, 2024
  • Three people walking along a beach wearing Fair Harbor apparel.
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    Courtesy of Fair Harbor
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    Fair Harbor taps Mizzen+Main vet as president

    Bethany Muths steps into the newly created role after holding leadership positions at Mizzen+Main, Ivory Ella and footwear brand Schutz.

    By Howard Ruben • June 5, 2024
  • Interior view of a store features one exposed brick wall, a neon art piece of a lightning bolt and various items along the walls on display.
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    Tasia Wells via Getty Images
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    Shinola, Filson parent appoints CEO, chief marketer

    Steve Katzman will oversee operations at both brands in the top spot at Bedrock, while Kevin Wertz, formerly of SmileDirectClub, takes the lead marketing role.

    By Lara Ewen • June 5, 2024
  • Electrolyte packets from Liquid Death.
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    Permission granted by Liquid Death
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    Liquid Death names former PepsiCo, Keurig Dr Pepper exec as CFO

    The fast-growing startup, known for its canned water, has entered new beverage categories while adding experienced executives to its C-suite.

    By Christopher Doering • June 5, 2024
  • A person's hand types on a keyboard while the other hand holds a credit card.
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    Poike via Getty Images
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    Global online retail sales to hit $6.8 trillion by 2028

    In the U.S. alone, online sales will reach $1.6 trillion by that period, up from $1 trillion in 2023, according to a recent report from Forrester.

    By Howard Ruben • June 4, 2024
  • An Outdoor Voices storefront on Melrose Avenue in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    After abruptly shuttering its stores, Outdoor Voices has a new owner

    Consortium Brand Partners, which also owns Draper James, plans to open new stores next year and expand into adjacent product categories.

    By • June 4, 2024
  • Poppi, soda
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    Courtesy of Poppi
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    Poppi faces class action lawsuit for ‘prebiotic’ claims

    The complaint, filed in a California district court, said aggregate claims in the suit amount to more than $5 million.

    By S.L. Fuller • June 4, 2024
  • Shoppers walk by a black storefront with the name "Halara" on it.
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    Courtesy of Halara
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    DTC activewear brand Halara opens first pop-up shop

    The company, which says it releases hundreds of new styles per week, is testing the New York City market as one of a series of planned pop-ups.

    By Howard Ruben • June 3, 2024
  • Picture of blue orthotics inserts.
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    Permission granted by Orthotics Direct
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    Orthotics Direct introduces e-commerce site

    The company aims to make foot health solutions more affordable by streamlining the process of placing custom orders. 

    By Tatiana Walk-Morris • June 3, 2024
  • Two kids do homework while an adult and another child use a kitchen appliance.
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    Courtesy of Instant Brands
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    Instant Pot Brands names new chief commercial officer

    The kitchen appliance brand also announced a leader of marketing, e-commerce and consumer care as it carves a path post-bankruptcy.

    By Howard Ruben • May 31, 2024
  • A dog sitting in front of a dog house with Christmas lights on it and dog toys in front of it.
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    Courtesy of Bark
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    Bark taps former exec for chief DTC officer

    Meghan Knoll, who was previously the CEO of Cat Person, will return to the pet retailer to oversee its DTC efforts.

    By • May 31, 2024
  • An orange Sierra-branded vehicle with outdoors products stacked on top.
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    Courtesy of Sierra
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    Column

    The Weekly Closeout: Best Buy sales fall 6.5% and Sierra hits 100 stores

    The electronics retailer continues to face pressure in its core segment, while T.J. Maxx’s outdoors-focused sibling eyes more growth ahead.

    By Retail Dive Staff • May 31, 2024