DTC

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    Daphne Howland/Retail Dive
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    Sephora names 12 beauty brands to accelerator cohort

    Now in its 10th year, Sephora Accelerate aims to support the next generation of cosmetic, skin care, hair care and fragrance brands.

    By Tatiana Walk-Morris • July 28, 2026
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    Courtesy of Calida
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    Brand licensing firm snaps up DTC intimates brand Cosabella

    Crown Brands Group also acquired lingerie brand Hanky Panky late last year and aims to buy more companies, including in other categories.

    By • July 28, 2026
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    Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
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    Courtesy of Canada Goose
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    Inside Canada Goose’s journey to reconnect with nature

    Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.

    By Danielle McLean • July 28, 2026
  • Selena Gomez for Rare Beauty
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    Courtesy of Rare Beauty
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    Rare Beauty draws inspiration from Greek mythology for global campaign

    The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.

    By Chris Kelly • July 28, 2026
  • A Hoka storefront in Los Angeles
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    Cara Salpini/Retail Dive
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    Is Hoka slowing down?

    Deckers Brands, which also runs Ugg, beat expectations for Q1, but some analysts wonder whether demand for its sneaker brand could wane.

    By • July 24, 2026
  • A person in Under Armour clothing sits on a bench press in a gym.
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    Courtesy of Under Armour
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    Under Armour gets heated with François Arnaud

    The “Heated Rivalry” star is the brand's latest ambassador and teases its HeatGear franchise in a new campaign.

    By • July 24, 2026
  • Nike's first Nike Rise concept store in Guangzhou, China
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    Courtesy of Nike
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    Nike resets online distribution in ‘fragmented’ China market

    Revenue in the region fell 12% in the brand’s most recent quarter and has been dragging down the company’s turnaround.

    By • July 22, 2026
  • A Reformation storefront on Melrose Avenue in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Reformation targets $1B valuation with IPO

    The DTC brand's offering includes 14 million shares of its common stock with an expected price between $15 and $17 per share.

    By • July 20, 2026
  • Dollar Shave Club's "Lowhangers" ad creative
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    Courtesy of Dollar Shave Club
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    How Dollar Shave Club uses generative AI to unlock advertising creativity

    Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to reassert its brand voice.

    By Chris Kelly • July 14, 2026
  • A Caraway pan on the stove
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    Courtesy of Caraway
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    Caraway debuts cookware in over 500 Walmart stores

    The inclusion of the DTC cookware brand is part of the big-box retailer’s larger goal of evolving and elevating its assortment. 

    By Tatiana Walk-Morris • July 14, 2026
  • Warmly lit exterior image of On's Miami store
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    Courtesy of On
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    On commercial chief exits amid leadership restructure

    The activewear brand is splitting the role in two, with Rebecca Cai taking on oversight of global markets and Alice Delahunt joining to focus on the customer.

    By • July 10, 2026
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    The image by Mxn is licensed under CC BY-SA 4.0
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    Levi’s World Cup virality could boost Q3

    Meanwhile, the denim maker posted strength in direct-to-consumer and wholesale in the second quarter.

    By • July 9, 2026
  • A person lays in a bed with striped sheets from the Target x Parachute collection.
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    Courtesy of Parachute
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    Target, Parachute team up again on home capsule collection

    The two partnered last year and are back for round two as Target revamps its merchandise offerings.

    By Tatiana Walk-Morris • July 2, 2026
  • Black lines in a closeup of a store window, with the word "Reformation," and a slightly blurry shadow of a light fixture are bathed in yellow light.
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    Daphne Howland/Retail Dive
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    Reformation’s proposed IPO: 4 notable numbers

    The women’s apparel brand filed a registration statement last month to go public, revealing the strength of its DTC model.

    By • July 2, 2026
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon adds Chip Wilson board picks Marc Maurer, Laura Gentile

    After trading barbs with its founder, the company is fulfilling its end of the agreement to add the On co-founder and ESPN veteran to its board.

    By Tatiana Walk-Morris • July 1, 2026
  • A line of mannequins in running apparel above a red carpet and a Nike logo.
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    Courtesy of Nordstrom
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    Are Nike’s ‘kernels of progress’ enough?

    Two major drags on the business, China and Converse, continued to post double-digit declines and one analyst suggested it may be time to sell the smaller brand.

    By • July 1, 2026
  • A Reformation storefront on Melrose Avenue in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Reformation’s IPO filing shows profitable DTC is possible

    The brand makes 90% of its revenue from DTC, has turned a profit for years and notched 20 consecutive quarters of double-digit revenue growth.

    By • June 26, 2026
  • Mickey Drexler speaks to analyst Simeon Siegel on stage at a conference.
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    Courtesy of Rob Tannenbaum/CommerceNext
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    Mickey Drexler: ‘If I make a mistake, I make a mistake’

    The Alex Mill chairman told CommerceNext attendees that being fired from Gap was a “nightmare” but said he now has the best job he’s ever had.

    By Lara Ewen • June 25, 2026
  • Inside Glossier's Los Angeles flagship
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    Courtesy of Glossier
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    Glossier secures $45M in debt financing

    CEO Colin Walsh said the capital would support “the next chapter of Glossier’s growth,” though with few details on what that is.

    By • June 22, 2026
  • A person walking by a Bark sign
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    Courtesy of Bark
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    ‘BarkBox is not a box’: CEO

    Matt Meeker said he has “dealt with some hard truths” as the company looks beyond its personalized subscription box model.

    By Lara Ewen • June 16, 2026
  • Neon Nike logo in a Chicago store.
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    Kaarin Moore/Retail Dive
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    Column

    The Weekly Closeout: Nike’s reality check, GameStop’s record earnings

    The athletic retailer’s performance business needs to grow up to 25% to hit guidance, according to analysts, while the game company reported the highest quarterly net income in its history. 

    By Retail Dive Staff • June 5, 2026
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    Daphne Howland/Retail Dive
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    Warby Parker to enter new category with Intelligent Eyewear

    The company unveiled its first smart frame, as it partners with Google and Samsung on a collection that will launch this fall.  

    By Tatiana Walk-Morris • May 28, 2026
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    Michael M. Santiago via Getty Images
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    Why Everlane and Shein are actually a good match

    The direct-to-consumer apparel brand resorted to fast fashion — and broke its promises — well before its deal with the Chinese low-price leader.

    By • May 28, 2026
  • A store sign reads "Everlane" on a red brick building trimmed in concrete and covered by leafy shadows.
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    Daphne Howland/Retail Dive
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    Following Shein sale, Everlane founder launches new brand

    "Same principles, but a new take. And this time: no venture capital, no private equity," Michael Preysman writes on the brand’s site, which for now is just collecting emails.

    By • Updated May 27, 2026
  • A store sign reads "Everlane" on a red brick building trimmed in concrete and covered by leafy shadows.
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    Daphne Howland/Retail Dive
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    It’s official: Shein will acquire Everlane

    The deal promises to salvage the sustainability-oriented DTC brand’s finances, but its tie-up with the Chinese fast-fashion giant comes at a cost.

    By • May 22, 2026