DTC

  • An entrance to a clothing store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Lululemon CEO: ‘We have become too predictable’

    The retailer, facing stalled growth in the U.S., is overhauling its design and development process as it looks to bring in more newness, faster.

    By • Sept. 5, 2025
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Nike to lay off less than 1% of corporate team

    The cuts come after CEO Elliott Hill unveiled a strategy a few months ago to realign the company’s teams around key sports.

    By • Sept. 2, 2025
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
    Image attribution tooltip
    gradyreese via Getty Images
    Image attribution tooltip
    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • The exterior of Wilson's Mall of America store
    Image attribution tooltip
    Permission granted by Wilson
    Image attribution tooltip

    Wilson CEO to step down

    Joe Dudy is exiting the chief executive role after spending three decades at Wilson and parent company Amer Sports.

    By Howard Ruben • Aug. 22, 2025
  • The exterior of Knix's SoHo store in New York City
    Image attribution tooltip
    Courtesy of Knix
    Image attribution tooltip

    Knix makes a bigger play for the US market with New York store opening

    The SoHo location will feature bra bars, as well as a selection of the brand’s underwear, activewear and its teen brand, Kt by Knix.

    By Howard Ruben • Aug. 19, 2025
  • A group of models of diverse ethnicities, sizes and ages wear lingerie in shades of purple, black, lavender and leopard print.
    Image attribution tooltip
    Courtesy of Victoria's Secret & Co.
    Image attribution tooltip

    Adore Me founder out at Victoria’s Secret & Co.

    Now leading the brand is Christine Vellani, who has worked in merchandising and new business at the lingerie giant for nearly six years.

    By • Aug. 19, 2025
  • A Hoka storefront in Los Angeles
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Active footwear a bright spot in the first half of the year

    Nevertheless, a Circana report found U.S. footwear sales fell 1% from January to June, with the fashion and outdoor categories leading the declines.

    By • Aug. 19, 2025
  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
    Image attribution tooltip
    Permission granted by Walmart
    Image attribution tooltip
    Column

    The Weekly Closeout: Walmart settles $5.6M lawsuit, Target drops Halloween assortment

    The consumer protection lawsuit alleged the mass retailer overcharged customers, while products from Target's spooky collection start at $1.

    By Retail Dive Staff • Aug. 15, 2025
  • Actress Zendaya posing on white sandy floor wearing black jacket, tank top and athletic sneakers
    Image attribution tooltip
    Courtesy of On's Q2 2025 image library
    Image attribution tooltip

    On raises full-year outlook, shrugs off tariff impact

    Currency changes challenged the Swiss brand in Q2, but net sales still rose with direct to consumer leading the way.

    By • Aug. 12, 2025
  • An Indochino shop-in-shop in a Nordstrom store
    Image attribution tooltip
    Courtesy of Indochino
    Image attribution tooltip

    Indochino deepens partnership with Nordstrom

    With five additional shop-in-shops slated to open in the department store’s locations, the concept will now be in 38 of Nordstrom’s stores.

    By Howard Ruben • Aug. 12, 2025
  • A window features mannequins in running apparel next to Nordstrom and Nike logos.
    Image attribution tooltip
    Courtesy of Nordstrom
    Image attribution tooltip

    Nordstrom brings on Nike for latest pop-up

    The in-store effort at The Corner in the company's New York flagship will feature apparel geared toward runners.

    By Tatiana Walk-Morris • Aug. 11, 2025
  • Exterior of an Allbirds store in Washington, D.C.'s Georgetown neighborhood
    Image attribution tooltip
    Caroline Jansen/Retail Dive
    Image attribution tooltip

    Allbirds expects to lose some momentum in Q3, lowers full-year guidance

    Tariffs and store closures are clouding the brand's progress, and a lot is riding on the fourth quarter.

    By • Aug. 8, 2025
  • A person walks by a Peloton store while wheeling a stroller.
    Image attribution tooltip
    Joe Raedle via Getty Images
    Image attribution tooltip

    Peloton to shrink workforce by 6% in cost-cutting effort

    The fitness company told its shareholders that operating expenses “remain too high, which hinders our ability to invest in our future.”

    By Alexei Alexis • Aug. 8, 2025
  • A graphic mural on the side of a Warby Parker depicts three colorful silhouettes of people with eyeglasses against an azure background.
    Image attribution tooltip
    Courtesy of Warby Parker
    Image attribution tooltip

    Warby Parker to end home try-on program as it focuses on stores, digital experience

    The eyewear company said the vast majority of the program’s users live within 30 minutes of one of the retailer’s 300 stores.

    By • Aug. 7, 2025
  • The interior of a Framebridge store in California
    Image attribution tooltip
    Courtesy of Framebridge
    Image attribution tooltip

    Framebridge expands footprint with 6 planned California stores

    The DTC framing company recently opened its first two stores in the state, in Palo Alto and Santa Monica.

    By Howard Ruben • Aug. 5, 2025
  • The exterior of a big box home goods store
    Image attribution tooltip
    Permission granted by JT Magen
    Image attribution tooltip

    Wayfair posts first quarterly profit in 4 years

    Executives called Q2 “a resounding success” and highlighted that its marketplace model is able to keep prices consistent despite tariffs.

    By • Aug. 5, 2025
  • Canada Goose storefront in Las Vegas.
    Image attribution tooltip
    Courtesy of Canada Goose
    Image attribution tooltip

    Canada Goose monitors US trade policy as revenue improves

    The retailer declined to provide guidance in the face of a shifting tariff environment, but notched sales growth in North America.

    By • Aug. 4, 2025
  • A large, lit-up sportswear store at night.
    Image attribution tooltip
    Courtesy of Adidas
    Image attribution tooltip

    Adidas poised to grab market share this year as Nike falters

    Shein, Uniqlo, Skechers and New Balance are also projected to broaden their share of the apparel space, according to GlobalData analysis.

    By • Aug. 1, 2025
  • Two people stand by a convertible car with a dog inside.
    Image attribution tooltip
    Courtesy of J. McLaughlin
    Image attribution tooltip
    Column

    The Weekly Closeout: Tillys, J. McLaughlin get new CEOs

    Outdoors veteran Nate Smith will join the youth apparel company, while interim chief Greg Unis is taking over permanently at the upscale brand.

    By Retail Dive Staff • Aug. 1, 2025
  • Samuel L. Jackson for Adidas Originals
    Image attribution tooltip
    Courtesy of Adidas
    Image attribution tooltip

    Adidas braces for $230M tariff hit in the back half of the year

    Nevertheless, the sportswear giant maintained its outlook and said it has yet to see consumer demand weaken.

    By • July 30, 2025
  • Issa Rae wearing Beyond Yoga garments in maroon
    Image attribution tooltip
    Courtesy of Beyond Yoga
    Image attribution tooltip

    Beyond Yoga partners with Issa Rae as it launches brand platform

    Seek Beyond kicks off with a campaign that also stars The Sculpt Society founder Megan Roup and Big Girls Who Run LA co-founder Danielle Burnett.

    By Howard Ruben • July 30, 2025
  • A storefront with main door open, a purple sign in front.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Ty Haney is back at Outdoor Voices, this time with a new collection

    The founder reassembled her brand’s original creative team and has been working for nine months on the latest collection. 

    By • Updated July 30, 2025
  • The exterior of Hoka's New York City flagship store
    Image attribution tooltip
    Courtesy of Elias Parise/Hoka
    Image attribution tooltip

    Hoka brick-and-mortar stores ‘the primary venue for full-price sales’

    With the brand’s customers tending to look for price breaks online, Deckers is looking to expand retail partnerships as well as its own stores.

    By • July 25, 2025
  • Two trees and a planter across from a clothing store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Vuori plots international growth with 15 stores

    The activewear brand, which will open two locations this fall, has expanded its e-commerce presence to an additional 11 countries as it looks to grow overseas.

    By • July 22, 2025
  • The interior of Ernesta New York City showroom
    Image attribution tooltip
    Courtesy of Ernesta
    Image attribution tooltip

    Ernesta opens New Jersey showroom as it expands its offline presence

    The store in Summit marks the DTC rug brand’s fourth location opened this year.

    By Howard Ruben • July 22, 2025
  • A person with white wired headphones and a white bag stands outside a clothing store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Lululemon expands to Italy with first store in Milan

    The opening, which came years later than initially planned, is part of a broader international expansion strategy as growth stalls in the U.S.

    By Tatiana Walk-Morris • July 21, 2025