DTC

  • A blue-lit Adidas storefront at night.
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    Courtesy of Adidas
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    Adidas plans share buyback as 2025 sales reach record high

    The activewear giant will purchase up to 1 billion euros of its shares as revenue reached almost $30 billion.

    By • Jan. 30, 2026
  • A store display with a red Levi's sign includes jeans in various shades of blue, folded on shelves and hanging on racks.
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    Daphne Howland/Retail Dive
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    Levi’s revenue grows despite continued tariff headwinds

    The apparel company's Q4 net revenues increased 1% and CEO Michelle Gass revealed it will debut a conversational AI chatbot for customer recommendations.

    By • Jan. 30, 2026
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Merit products
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    Courtesy of Merit
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    Column

    The Weekly Closeout: Valentine’s Day spending to top $29B, Merit to raise prices

    Consumers are budgeting roughly $200 on gifts for the holiday, per NRF, while the beauty brand is increasing prices on select products.

    By Retail Dive Staff • Jan. 30, 2026
  • Warmly lit exterior image of On's Miami store
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    Courtesy of On
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    On appoints new CFO

    Frank Sluis will take over finance leadership from CEO Martin Hoffmann, who had been juggling both positions since last July.

    By • Jan. 29, 2026
  • An Allbirds storefront on Abbot Kinney Boulevard in California.
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    Cara Salpini/Retail Dive
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    Allbirds to close all US stores, save 2 outlets

    The one-time DTC darling operated more than 60 locations at its peak, but will have just four company-run stores globally by the end of February.

    By • Jan. 28, 2026
  • A bottle of Dom Perignon
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    Permission granted by Quince
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    Quince expands to Canada

    The online retailer has officially launched a website to serve its Canadian customers after soft launching the platform in November.

    By Howard Ruben • Jan. 27, 2026
  • The interior of Moleskine's Upper East Side Store in New York City
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    Courtesy of Moleskine
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    Moleskine opens first neighborhood concept store in US

    The Upper East Side location in New York City represents a strategic shift in the company’s retail approach in America. 

    By Howard Ruben • Jan. 27, 2026
  • Large display of homemade sauces from Uncle Giuseppe's private label line
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    Peyton Bigora/Retail Dive
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    Private label sales set another record in 2025

    Shoppers spent just under $283 billion on store-brand products last year, up 3.3% compared with 2024, the Private Label Manufacturers Association reported.

    By Sam Silverstein • Jan. 26, 2026
  • A person sits outside in the corner of a big store window looking at a mobile phone.
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    Daphne Howland/Retail Dive
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    Lululemon puts Get Low leggings back online — with caveats

    Pulled after complaints that the leggings were see-through, the product page now advises shoppers to size up and wear skin-tone underwear.

    By • Jan. 23, 2026
  • Exclusive vinyl from Quince's collaboration with A$AP Rocky
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    Courtesy of Quince
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    Quince collaborates with A$AP Rocky on exclusive products for ‘Don’t be Dumb’ album release

    The online retailer launched a limited-edition vinyl and T-shirt ahead of the artist’s first studio album release in over seven years.

    By Howard Ruben • Jan. 20, 2026
  • Two people participating in Levi's Wear Longer Project, which teaches students how to repair clothing items.
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    Courtesy of Levi's
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    Levi’s wants to teach young consumers how to repair their clothes

    The Wear Longer Project aims to connect high school students with the tools and knowledge on how to repair and refresh the clothing they already own.

    By Howard Ruben • Jan. 20, 2026
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Retail Dive
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    Under Armour elevates Americas president to chief merchant

    Kara Trent will take on the position next month, as Chief Product Officer Yassine Saidi transitions to a senior adviser role.

    By • Jan. 16, 2026
  • A person walking by a Bark sign
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    Courtesy of Bark
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    Bark receives take-private offer

    The online pet retailer has faced falling sales and non-compliance warnings from the New York Stock Exchange in recent years.

    By Howard Ruben • Jan. 15, 2026
  • A row of storefronts on Abbot Kinney Boulevard in California.
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    Cara Salpini/Retail Dive
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    3 DTC brands on why good old-fashioned retail still works

    Executives from Beyond Yoga, Mejuri and Coterie discussed the undeniable value of brick and mortar in an increasingly digital world.

    By • Jan. 15, 2026
  • The interior of an Ernesta showroom
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    Courtesy of Ernesta
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    Ernesta expands brick-and-mortar footprint

    The DTC custom rug brand recently opened a showroom in Michigan and plans to add stores in Texas and New York over the next several months.

    By Howard Ruben • Jan. 13, 2026
  • Canada Goose storefront in Las Vegas.
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    Courtesy of Canada Goose
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    Canada Goose shakes up leadership team

    The luxury company’s moves include bringing on a Burberry vet and naming a new president of Asia Pacific. 

    By Howard Ruben • Jan. 13, 2026
  • Kendra Scott Launches Fine Jewelry
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    Courtesy of Kendra Scott
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    Kendra Scott taps Athleta vet as CEO

    Chris Blakeslee, who previously served as chief executive at the Gap-owned activewear brand, also held positions at Alo Yoga and Bella+Canvas.

    By Howard Ruben • Jan. 9, 2026
  • Children playing and jumping wearing bright colored clothing
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    Permission granted by Hanna Andersson
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    Hanna Andersson names Toys R Us vet chief digital officer

    Kacey Sharrett, who was most recently the head of DTC at GoPro, will oversee the children’s apparel brand’s digital ecosystem and customer experience. 

    By Tatiana Walk-Morris • Jan. 8, 2026
  • A stone building with a Converse storefront on the street level.
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    The image by Jörg Zägel is licensed under CC BY-SA 3.0
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    Could Nike sell Converse?

    Revenue declines and a 44% drop in demand creation may indicate it’s time to divest the brand, according to BNP Paribas.

    By • Jan. 6, 2026
  • An orange and white Ulta Beauty storefront with a tree in front
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    Dani James/Retail Dive
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    Selena Gomez’s Rare Beauty to launch at Ulta

    The beauty brand will be available online and at the retailer's stores starting in February, with exclusive offerings and a donation campaign.

    By • Jan. 6, 2026
  • Retail rendering of a pop up store in partnership with Google
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    Courtesy of Pat McGrath Labs
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    Pat McGrath Labs seeks a buyer

    Bids are due to Hilco Global by Jan. 26, with a public auction for the beauty brand’s assets to be held on Jan. 27. 

    By Tatiana Walk-Morris • Jan. 5, 2026
  • A mall entrance to a store named "Lovesac."
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    Daphne Howland/Retail Dive
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    Lovesac reshores key manufacturing process

    The direct-to-consumer furniture retailer plans to start domestic production of core inserts for its primary product line.

    By Antone Gonsalves • Jan. 5, 2026
  • The exterior of a Zales store featuring The Edit concept
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    Courtesy of Zales
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    Zales debuts next-gen retail concept, The Edit

    The locations feature customization areas, consultations and a digital companion tool that connects customers to the jewelry brand’s full in-store assortment.

    By Howard Ruben • Dec. 23, 2025
  • A gorilla shaves in a Dollar Shave Club ad
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    Retrieved from Dollar Shave Club on December 11, 2025
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    Dollar Shave Club’s first AI-generated ad makes tech the punchline

    The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.

    By Peter Adams • Dec. 23, 2025
  • A black "Lululemon" sign features the red and white brand logo and white lettering, hanging in front of a leafy tree.
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    Daphne Howland/Retail Dive
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    Lululemon to enter 6 new markets in 2026

    The athletics retailer is expanding its international presence as it executes on a turnaround plan, which includes finding its next leader.

    By Howard Ruben • Dec. 22, 2025