DTC

  • Close up of Wayfair storefront.
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    Scott Olson via Getty Images
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    Wayfair to shutter Kentucky plant as part of logistics network revamp

    The closure will impact more than 200 employees who will be laid off in phases, starting Jan. 1.

    By Kelly Stroh • Oct. 22, 2025
  • Coterie products
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    Courtesy of Coterie
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    Harry’s owner acquires baby care brand Coterie

    The deal adds to Mammoth Brand’s growing portfolio of brands, which also includes Flamingo, Lume and Mando.

    By Howard Ruben • Oct. 21, 2025
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • A furniture store window.
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    Daphne Howland/Retail Dive
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    Lovesac sees ‘strong progress’ from 4-step tariff plan

    The furniture retailer’s strategy includes price hikes, supplier negotiations and diversifying its sourcing footprint beyond China.

    By Antone Gonsalves • Oct. 20, 2025
  • The exterior of a Bombas store in New York City
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    Courtesy of Bombas
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    After more than a decade, Bombas is opening stores

    The DTC sock brand built out its roster of wholesale partners to include Nordstrom, Dick’s and, most recently, Target. Now, the brand is taking on owned retail.

    By • Oct. 17, 2025
  • The inside of a Madison Reed color bar.
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    Permission granted by Madison Reed
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    How Madison Reed rolled out agentic AI to support, not replace, people

    The hair care company has focused on automating high-volume, low-friction tasks like membership management to free up stylists for more important work.

    By Bryan Wassel • Oct. 14, 2025
  • The inside of a Princess Polly store.
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    Courtesy of Princess Polly
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    ‘We’re certainly not fast fashion’: A.k.a. Brands CEO

    Princess Polly and Culture Kings chief Ciaran Long talks about delivering on-trend fashion and the conglomerate’s strategy on opening stores.

    By • Oct. 14, 2025
  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    Levi’s says it could double its US store count

    The company runs nearly 460 Levi’s locations in the Americas and will soon run 14 Beyond Yoga stores.

    By • Oct. 10, 2025
  • Three bottles of Harry's cologne products against a gray backdrop
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    Courtesy of Harry's
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    Harry’s debuts cologne collection

    The brand, initially known for its shaving products, said the launch marks “its permanent entrance into the fragrance category.”

    By Howard Ruben • Oct. 8, 2025
  • An assortment of Naturium's skin care products
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    Courtesy of Naturium
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    Naturium launches first pop-up event

    The roadshow across Los Angeles highlighted the skin care brand’s new campaign, “Every One, Every Where, Every Day.”

    By Howard Ruben • Oct. 7, 2025
  • A person poses in a side plank while holding a large burgundy suede tote bag.
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    Courtesy of Alo Yoga
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    Will shoppers still follow where athleisure leads?

    Brands that started off selling leggings are now offering cardigans, jeans and luxury bags as the category extends past its roots.

    By • Oct. 3, 2025
  • The top portion of a historic building.
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    Courtesy of Nike
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    Jordan’s first US World of Flight store is in Philadelphia

    The location, the concept’s sixth worldwide, will open near Rittenhouse Square.

    By • Oct. 3, 2025
  • Exterior of the new Victoria's Secret DC store
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    Dani James/Retail Dive
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    Inside Victoria’s Secret’s new DC store

    An event at the Georgetown location, which features a brighter ambiance than previous designs, focused on a U.S.-grown cotton program.

    By • Oct. 2, 2025
  • Four home workout machines with screens
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    Courtesy of Peloton
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    Peloton raises membership pricing ahead of holidays

    The company also deployed an AI system called Peloton IQ across all connected fitness equipment.

    By • Oct. 1, 2025
  • A group of people stand evenly spaced apart stretching on a gray ground.
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    Courtesy of NikeSkims
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    Nike CEO touts ‘tangible progress’ as revenue rises 1% in Q1

    Three priority areas — running, North America and wholesale — all posted growth in the quarter.

    By • Oct. 1, 2025
  • A person holding a Stanley Quencher tumbler.
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    Permission granted by Stanley
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    Stanley launches take-back program

    The brand, known for its tumblers, is furthering its “Built for Life” promise by offering a $5 discount code to customers who send back eligible products.

    By Howard Ruben • Sept. 30, 2025
  • symbols of website accessibility
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    Permission granted by AudioEye
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    Sponsored by AudioEye

    Retail sites are riddled with accessibility issues. It could cost you this holiday season.

    Retailers risk lost holiday sales if accessibility issues block the path to purchase.

    By AudioEye • Sept. 29, 2025
  • A person walks down a brick city sidewalk.
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    Daphne Howland/Retail Dive
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    Warby Parker’s Neil Blumenthal on what’s next for the brand

    The co-founder and co-CEO discusses the brand’s store expansion, its partnership with Target and the decision to sunset an iconic aspect of its business.

    By • Sept. 23, 2025
  • A white brick Lululemon storefront in WIlliamsburg, Virginia
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    Dani James/Retail Dive
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    Deep Dive

    Lululemon’s ‘downward spiral’ — and how the brand plans to break out of it

    High-priced athleisure isn’t dead, but boring athleisure might be. That means it’s back to the innovation drawing board for the much-loved Canadian brand.

    By • Sept. 22, 2025
  • A group of people stand evenly spaced apart stretching on a gray ground.
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    Courtesy of NikeSkims
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    NikeSkims, the next big play for women activewear shoppers, launches Friday

    Featuring seven collections, the brand will offer styles designed for everyday wear, strength training and other pursuits.

    By • Sept. 22, 2025
  • A man wearing a blue beanie from Love Your Melon
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    Courtesy of Love Your Melon
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    Love Your Melon to relaunch after founder reacquires brand

    Zachary Quinn bought back the company, known for its beanie caps, that Win Brands Group acquired in 2022.

    By Howard Ruben • Sept. 18, 2025
  • Glossier pop-up in Seaport, Boston
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    Cara Salpini/Retail Dive
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    Glossier taps Colin Walsh to replace Kyle Leahy as CEO

    The DTC beauty brand hoped to find a “Colin Walsh type” to help it pursue growth, and got the man himself to take the job.

    By • Sept. 12, 2025
  • An assortment of Byoma's toner, oil and eye gel products.
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    Courtesy of Byoma
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    Bansk Group acquires majority stake in skin care brand Byoma

    The brand will continue to be led by founder and CEO Marc Elrick following the close of the deal.

    By Howard Ruben • Sept. 12, 2025
  • A person walking by a Bark sign
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    Courtesy of Bark
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    Bark names president of core business

    In this newly created role, Michael Black will oversee the online pet retailer’s DTC and wholesale businesses.

    By Howard Ruben • Sept. 9, 2025
  • The exterior of Skechers' performance store in Miami, Florida
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    Courtesy of Skechers
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    Skechers opens first US-based performance store

    The 26,000-square-foot store in Miami follows the brand’s opening of locations in Canada, Chile, Belgium and Germany.

    By Howard Ruben • Sept. 8, 2025
  • An entrance to a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon CEO: ‘We have become too predictable’

    The retailer, facing stalled growth in the U.S., is overhauling its design and development process as it looks to bring in more newness, faster.

    By • Sept. 5, 2025