DTC

  • A rendering of Wayfair's store in Columbus, Ohio
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    Courtesy of Wayfair
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    Wayfair pilots small-format store in Ohio

    The Columbus store, set to open in late 2026, will be about half the size of the brand’s other locations.

    By • Nov. 7, 2025
  • People running wearing Brooks shoes.
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    Courtesy of Brooks Running
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    Brooks Running launched 5 footwear styles in Q3, driving revenue up 17%

    The period marked the running brand’s ninth consecutive quarter of growth as all regions and channels notched double-digit gains.

    By Howard Ruben • Nov. 5, 2025
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Courteney Cox sits behind a variety of Homecourt products on a table
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    Courtesy of Homecourt
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    Courteney Cox’s Homecourt secures $8M

    The 3-year-old home and personal fragrance company will use the capital to grow its team, build infrastructure and increase brand awareness.

    By Howard Ruben • Nov. 4, 2025
  • Parade's first swimwear collection
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    Courtesy of Parade
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    Column

    The Weekly Closeout: Lululemon links up with the NFL, Parade shuts down

    The activewear brand is launching an apparel collection tied to the league’s teams, while the intimates brand abruptly ceased operations after six years.

    By Retail Dive Staff • Oct. 31, 2025
  • A collage of three people wearing Gymshark products available at Dick's Sporting Goods
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    Courtesy of Gymshark
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    Gymshark signs Dick’s Sporting Goods as first US wholesale partner

    The U.K.-based athletic brand is now available at 12 of the retailer’s House of Sport stores. 

    By Howard Ruben • Oct. 28, 2025
  • Exterior of Wayfair's headquarters in Boston
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    Caroline Jansen/Retail Dive
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    Wayfair CEO says tariffs have yet to impact shopper behavior

    Aside from a "short-lived" pull forward of certain purchases, the home retailer said it hasn't seen substantial changes to customers’ habits.

    By • Oct. 28, 2025
  • Puma VP of global retail Ronald Reijmers
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    Courtesy of Puma
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    Puma taps long-time Nike vet to head global retail

    Ronald Reijmers also comes with senior leadership experience at Adidas and Gymshark, and will oversee Puma’s full-price and outlet stores globally.

    By Howard Ruben • Oct. 28, 2025
  • Close up of Wayfair storefront.
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    Scott Olson via Getty Images
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    Wayfair to shutter Kentucky plant as part of logistics network revamp

    The closure will impact more than 200 employees who will be laid off in phases, starting Jan. 1.

    By Kelly Stroh • Oct. 22, 2025
  • Coterie products
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    Courtesy of Coterie
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    Harry’s owner acquires baby care brand Coterie

    The deal adds to Mammoth Brand’s growing portfolio of brands, which also includes Flamingo, Lume and Mando.

    By Howard Ruben • Oct. 21, 2025
  • A furniture store window.
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    Daphne Howland/Retail Dive
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    Lovesac sees ‘strong progress’ from 4-step tariff plan

    The furniture retailer’s strategy includes price hikes, supplier negotiations and diversifying its sourcing footprint beyond China.

    By Antone Gonsalves • Oct. 20, 2025
  • The exterior of a Bombas store in New York City
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    Courtesy of Bombas
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    After more than a decade, Bombas is opening stores

    The DTC sock brand built out its roster of wholesale partners to include Nordstrom, Dick’s and, most recently, Target. Now, the brand is taking on owned retail.

    By • Oct. 17, 2025
  • The inside of a Madison Reed color bar.
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    Permission granted by Madison Reed
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    How Madison Reed rolled out agentic AI to support, not replace, people

    The hair care company has focused on automating high-volume, low-friction tasks like membership management to free up stylists for more important work.

    By Bryan Wassel • Oct. 14, 2025
  • The inside of a Princess Polly store.
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    Courtesy of Princess Polly
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    ‘We’re certainly not fast fashion’: A.k.a. Brands CEO

    Princess Polly and Culture Kings chief Ciaran Long talks about delivering on-trend fashion and the conglomerate’s strategy on opening stores.

    By • Oct. 14, 2025
  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    Levi’s says it could double its US store count

    The company runs nearly 460 Levi’s locations in the Americas and will soon run 14 Beyond Yoga stores.

    By • Oct. 10, 2025
  • Three bottles of Harry's cologne products against a gray backdrop
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    Courtesy of Harry's
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    Harry’s debuts cologne collection

    The brand, initially known for its shaving products, said the launch marks “its permanent entrance into the fragrance category.”

    By Howard Ruben • Oct. 8, 2025
  • An assortment of Naturium's skin care products
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    Courtesy of Naturium
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    Naturium launches first pop-up event

    The roadshow across Los Angeles highlighted the skin care brand’s new campaign, “Every One, Every Where, Every Day.”

    By Howard Ruben • Oct. 7, 2025
  • A person poses in a side plank while holding a large burgundy suede tote bag.
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    Courtesy of Alo Yoga
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    Will shoppers still follow where athleisure leads?

    Brands that started off selling leggings are now offering cardigans, jeans and luxury bags as the category extends past its roots.

    By • Oct. 3, 2025
  • The top portion of a historic building.
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    Courtesy of Nike
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    Jordan’s first US World of Flight store is in Philadelphia

    The location, the concept’s sixth worldwide, will open near Rittenhouse Square.

    By • Oct. 3, 2025
  • Exterior of the new Victoria's Secret DC store
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    Dani James/Retail Dive
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    Inside Victoria’s Secret’s new DC store

    An event at the Georgetown location, which features a brighter ambiance than previous designs, focused on a U.S.-grown cotton program.

    By • Oct. 2, 2025
  • Four home workout machines with screens
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    Courtesy of Peloton
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    Peloton raises membership pricing ahead of holidays

    The company also deployed an AI system called Peloton IQ across all connected fitness equipment.

    By • Oct. 1, 2025
  • A group of people stand evenly spaced apart stretching on a gray ground.
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    Courtesy of NikeSkims
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    Nike CEO touts ‘tangible progress’ as revenue rises 1% in Q1

    Three priority areas — running, North America and wholesale — all posted growth in the quarter.

    By • Oct. 1, 2025
  • A person holding a Stanley Quencher tumbler.
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    Permission granted by Stanley
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    Stanley launches take-back program

    The brand, known for its tumblers, is furthering its “Built for Life” promise by offering a $5 discount code to customers who send back eligible products.

    By Howard Ruben • Sept. 30, 2025
  • symbols of website accessibility
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    Permission granted by AudioEye
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    Sponsored by AudioEye

    Retail sites are riddled with accessibility issues. It could cost you this holiday season.

    Retailers risk lost holiday sales if accessibility issues block the path to purchase.

    By AudioEye • Sept. 29, 2025
  • A person walks down a brick city sidewalk.
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    Daphne Howland/Retail Dive
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    Warby Parker’s Neil Blumenthal on what’s next for the brand

    The co-founder and co-CEO discusses the brand’s store expansion, its partnership with Target and the decision to sunset an iconic aspect of its business.

    By • Sept. 23, 2025
  • A white brick Lululemon storefront in WIlliamsburg, Virginia
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    Dani James/Retail Dive
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    Deep Dive

    Lululemon’s ‘downward spiral’ — and how the brand plans to break out of it

    High-priced athleisure isn’t dead, but boring athleisure might be. That means it’s back to the innovation drawing board for the much-loved Canadian brand.

    By • Sept. 22, 2025