Dive Summary:
- 26% of anti-internet shoppers are concerned that their personal information is not secure, while 21% are hesitant because of credit card fraud.
- Author Beth Robertson suggests supplying more FAQ's addressing fraud, security, and consumer safety to help eliminate concerns.
- Gains in payment options such as PayPal or Bill me later could drive the number of non-internet shoppers down if utilized more often.
From the article:
"...Most consumers buy online, but 12% still don’t, according to a recent survey by Javelin Strategy & Research, a financial services research and consulting firm. Some want to see goods before purchasing, but many of the online holdouts are concerned about fraud and privacy, the survey suggests..."
