Dive Summary:
- Drugstore merchant Duane Reade has reached an important milestone and now boasts over one million twitter followers, according to Chain Store Age.
- The new figures establish the Walgreens-owned Duane Reade as the most-followed retailer on Twitter in the food and drug area.
- The drugstore operating currently has more follows than even its parent company, Walgreens, while CVS holds the third highest total of followers on the social media app.
From the article:
Duane Reade even outpaces all of mass retail as well — Target has garnered 758,213 followers, while Walmart has captured the attention of 363,894 followers. Leading supermarket retailers include Kroger (37,148 followers), Publix (34,710) and Safeway (31,157).