Dive Summary:
- Wal-Mart has announced that its mobile commerce optimization hub, @WalmartLabs, has reached an agreement with Torbit to purchase the company.
- Torbit is a cloud-based company which utilizes a number of performance tools to increase website performance for online commerce sites.
- “With Torbit’s Site Optimization technology, we will be able to optimize our website experience no matter where our customers are shopping – be it on a desktop, tablet or mobile phone,” said @WalmartLabs in a statement.
From the article:
“Torbit’s technology drastically minimizes the time customers spend waiting for a site to load by applying state-of-the-art optimization to the contents of the web page on-the-fly, as they are delivered to the customer's browser.”