Dive Summary:

• Victoria’s Secret has unveiled a new retail boutique location inside the Los Angeles International Airport (LAX) at the Tom Bradley International Terminal.
• A second airport boutique is set to open in December inside JFK terminal 4 and an additional four locations will be unveiled inside select airports in 2014.
• The new airport retail outlets from Victoria’s Secret are in partnership with travel retailer Hudson Group and will showcase range of in-store accessories from perfumes to lip gloss.

Dive Insight:

Victoria Secret airport boutique locations will focus on luring modern, jet-set shoppers with a wide-range of accessories and travel-ready merchandise. Hudson is also partnered with Victoria’s Secret for the current Victoria’s Secret retail space at JFK Terminal 1.  "Our new LAX Bradley West stores best demonstrate the company's strength as a complete travel retail operator: from the very best travel essentials concept (Hudson) to many worldwide luxury brands, including Victoria's Secret,” said Joe DiDomizio, President & CEO of Hudson Group.