Dive Summary:

• Verizon has unveiled a new lifestyle store concept aimed at showing off new gadgets to shoppers at Mall of America through an interactive design format.
• The 9,715 sq. ft. retail space showcases several interactive zones where users can interact with a variety of Verizon software and tech gear that caters to their individual lifestyle.
• The new-concept format will serve as the design layout for over 1,700 retail locations in the U.S. currently slated to be fully redesigned by Verizon.

Dive Insight:

This initiative from Verizon is a clear indication that the tech company plans to invest a serious stake in brick-and-mortar retail aimed at leveraging product interaction to boost sales. Additionally, the new-concept format will include an area where consumers can get advice from an educated specialist on using each device in an ideal way.