Dive Summary:
- United Supermarkets has begun a new marketing program which will utilize a text messaging service to enhance and improve its customers shopping experience.
- Customers will be given the opportunity to opt-in for the service and will receive information on products and promotional offers which can be utilized instantly.
- “As our guests turn to their mobile phones for relevant news and deals, we want to be sure they receive value-added offers that enhance their shopping experience at our stores,” says Jennifer Nanz with The United Family, parent company of United Supermarkets.
From the article:
Guests who opt-in will receive texts with store-specific information regarding promotions, events, special offers, new product releases and recipes.
