Dive Brief:

• For the first time since 2011, Twitter and Google have struck a deal that will make the former’s 140-character tweets more searchable online.               
• The deal grants Google access to Twitter’s “firehose” of data from more than 284 million users, so tweets will be visible as soon as they are posted. 
• Twitter already provides data to competing search engines Bing and Yahoo, and hopes to shore up ad rates by making its information more discoverable to non-users.

Dive Insight:

Google and Twitter are set to renew an arrangement that expired in 2011 that gives the search leader primary access to tweets from more than 284 million Twitter users. With growth in numbers of subscribers slowing, Twitter needs to increase its visibility in order attract new users and monetize content.

While the deal is not yet final, Google will likely pay Twitter a licensing fee to include tweets in its search results. Twitter has similar arrangements with Yahoo and Microsoft’s Bing, but since Google handles 75% of web searches and is the number one site worldwide, the deal promises to give the microblogging platform incredible influence across devices.