Dive Summary:
- Toys ‘R’ Us is planning to take its “The Great Big Toys ‘R’ Us WIshfinder” holiday catalog online beginning November 2.
- The toy store chain is also rolling out an accompanying mobile app which allows parents to scan items in-store using their mobile device to compile a digital wish list.
- Toys ‘R’ Us is also launching a social media campaign providing sneak peeks to promote the launch of the fully digitized 80 page cataloge.
Dive Insight:
The new digital initiative from Toys ‘R’ is part a larger effort for the company which includes implementing more shopper-friendly policies to help win over consumers, especially this holiday season. “While children tackle the project of making their wish lists with great determination, parents also are steadfast in their hunt for great deals, and will be thrilled to find incredible savings, as well as Free Layaway, Extended Returns and Price Match Guarantee, to help make all their kids' wishes come true when shopping at Toys ‘R’ Us,” said Peter Reiner with Toys ‘R’ Us.
