Dive Summary:

• Toys “R” Us has unveiled a fully redesigned layout for both Toysrus.com and Babiesrus.com online marketplaces.
• The new site showcases a bevy of new user-friendly features including improved navigation and search capabilities for listed merchandise.
• The site will also introduce social shopping functions allowing customers to create boards for their favorite items and share the content via social media.

Dive Insight:

"Toysrus.com and Babiesrus.com are the go-to destinations for a broad assortment of toys and juvenile products, and we have implemented helpful, interactive features, such as a new social shopping component that provides customers with insight into the most popular and trending products, plus improved navigation capabilities, that will make it easier to find the right gift for a child or expectant parent," said Toys “R” Us SVP Fred Argir. Additionally, each site will now feature live chat capability to improve customer service for the retailer’s 450 million annual online shoppers.