Dive Summary:
- Toys “R” Us has announced their plans for an aggressive international expansion and plans to open more than 100 stores worldwide by the end of 2013.
- China will see the biggest portion of the company’s expansion efforts with the U.S. as a close second. 19 new or revamped Toys “R” Us stores are planned for the U.S. retail landscape.
- “This expansion demonstrates our ongoing commitment to our long-term strategy — advancing our business in international markets with high growth potential and the continued integration of our toy and juvenile products businesses by combining Toys “R” Us and Babies “R” Us together under one roof.” states Antonio Urcelay, interim CEO.
From the article:
Since embarking on its integrated store or side-by-side strategy in 2006, Toys “R” Us has converted approximately 25% of its wholly owned store base to the format, which brings the company’s toy and juvenile product offerings together under one roof.
