Dive Summary:

• Tom’s Shoe Co. has launched a new e-commerce site which will feature collective merchandise offering from other socially-conscious brands pursuing charity goals.
• The company purchased over 200 items from 30 separate brands it plans to include on the new online marketplace.
• Each individual piece of merchandise will contain a description of the brand and list the social benefit of purchasing the item.

Dive Insight:

“We believe social entrepreneurship is a movement that is here to stay, and the Toms Marketplace is our way of bringing awareness to so many amazing companies, causes and products,” Tom’s founder Blake Mycoskie said. Tom’s has experienced widely-known success on their initiative of donating one pair of eyeglasses or shoes for every pair of Tom’s eyeglasses or shoes purchased from the company.