Dive Summary:

• Iconic American brands Tiffany jewelry and Brooks Brothers to ensemble costumes for the actors in the film, initiating the opportunity for mass marketing to consumers.
• "The film has seen an unprecedented level of marketing in advance of its release, which brings it into the consciousness of a very wide reach of customer," said Laura Pickard, a U.K. womenswear editor at WGSN
• The clothing line is inspired by the 1920s jazz era and has huge commercial appeal sparking numerous collections by several popular retailer clothing companies, according to sources.

From the article:

"It will definitely help if the movie is a huge hit, but the 1920s era provides a great look and would probably see a level of success irrespective," she said. "Generally speaking, though, the success of these types of tie up are dependent on a level of consumer resonance to secure commercial success."