Dive summary:

• The Children's Place and 1-800-Flowers have hired Sprinklr to help manage and maintain its social media networks in order optimize relationships with customers.
• The approach will allow the retailers to give customers a mom-and-pop shop feel to marketing on media platforms.
• The partnership with Sprinklr will allow the companies to connect with customers in real time.

From the article:

"...Sprinklr enables brands to be Social@Scale by engaging in a timely and relevant manner with their community from a single location, across multiple corporate functions, and in multiple social channels..."