Dive Summary:

• Popular retail brand Target has announced plans to partner with Wired editorial brand to promote electronics which are endorsed by the company’s editors.
• Target will offer ‘consumer electronics and gadgets including digital music, digital photos, productivity and body.
• The promotion is scheduled to last 12 weeks and Wired will take a small percent of total sales from the products. Target also has an editorial partnership with CNET.

From the article:

”We’re trying to push Wired out and beyond the four conventional walls of how it’s been defined its first twenty years,” Howard Mittman, VP and publisher of Wired, told AdWeek. “The ability to cross-pollinate opens [Target] up to affluent young men, and we get the opportunity to tap into their scale.”