Dive Summary:

• Six brands have been released on Target.com that will not be available in stores ranging from womens and infants apparel to home goods and decor.
• While the online branding is not entirely surprising, it is a bold move for the growing website that separated from its Amazon e-commerce platform in 2011.
• While Target says it has no plans to offer the online brands in stores, they don't want to rule out the possibility over the long term.

From the article:

"... is taking its online competitive drive up a notch with six new brands for apparel and home furnishings offered only on its e-commerce site, Target.com.

“We’re excited about these new brands and how they’re helping us further differentiate Target.com from other online retailers,” Theresa Schmidt, a divisional merchandise manager, said on a Target blog this week. “We know our guests are increasingly connected and are shopping online more, so we wanted to offer guests something new, unique and unexpected...”