Dive Brief:
- Target Circle 360 members can now order unlimited same-day delivery “without price markups” from more than 100 other retailers and grocers in Shipt’s network, the company announced Monday. The update is intended to turn the program into a "digital shopping center.”
- Target Circle 360 (which has a membership price of around $99 annually) and Shipt’s marketplace of retailers includes Petco, PetSmart, Lowe’s Home Improvement, CVS and more.
- New signups for Target Circle 360 can get $20 off their first order of at least $75. The deal excludes alcohol purchases.
Dive Insight:
Target Circle 360 members who also shop at places like Giant Eagle, Office Depot and more can now do it all in one place.
"We've never charged markups on same-day delivery from Target, and now Target Circle 360 members can exclusively enjoy this no-markup benefit from more than 100 retailers and grocers across Shipt's network, too," Cara Sylvester, executive vice president and chief guest experience officer at Target, said in a statement. "We've built a true digital shopping center experience — making your Saturday errand run easier, faster and more affordable."
The expansion of Circle 360’s offerings comes a little over a year since the paid membership program launched, an offshoot of the Target Circle free loyalty program.
The paid program competes with other store memberships, such as the Walmart+ $98 annual membership and Amazon Prime.
The paid membership changes add onto Target’s larger strategic shift.
Target in March launched its product revamp, which includes a focus on private label brands, with a strategic goal to reach $15 billion in sales growth by 2030. The retailer, for example, announced last week that it would add about 10,000 items to its website and stores through August, specifically for the summer season.
The company has struggled with consumer backlash to DEI initiative changes this year and indicated in March that consumer and tariff uncertainties are likely to impact profits in the first quarter. The retailer is expected to report its Q1 results this Wednesday.
