Dive Summary:

• Based on a customer satisfaction survey conducted by Forum Research, Target Canada ranks near the bottom of the list in customer satisfaction among major retailers operating within the Canadian mainland.
• According to Chain Store Age, the results are measured by overall service, retail pricing and merchandise offered to in-store shoppers.
• Canadian shoppers state that their main complaint with Target Canada is higher-than-expected retail prices combined with limited in-store merchandise offerings.

From the article:

“There was a lot of hype before Target entered the country,” Forum president Lorne Bozinoff said in the report. “Now that people have shopped there, I think there is a bit of a letdown.”