Dive Summary:
- Specialty retailer SK Planet Inc. released its first mobile shopping app on Monday for Apple and Android device users.
- The Styletag mobile app will be aimed at showcasing the latest celebrity fashion trends and allowing the fashion wear to be purchased through the app.
- The app will feature fashion apparel from a variety of clothing and apparel brands and deliver fully-customized shopping suggestions.
Dive Insight:
Styletag will provide consumers a platform to explore, share, and make purchases on fashion trends exclusively through the Styletag mobile shopping app. Additionally; the app provides shoppers an outlet for real-time sharing of favorite fashion trends and apparel via social media.