- Based on a study released by digital marketing, analytics and optimization firm Maxymiser roughly 58% of smartphone users in the U.S. claim to browse their mobile device while shopping in-store to search for information.
- The study claims that slow-loading and overly complex mobile sites dissuade their users, with 9% of the users claiming y would never return to the site and 30% claiming they would visit a competitor’s mobile site.
- “One of the more surprising statistics is that a mobile experience requiring fewer clicks to get more information is only important to 5% of mobile shoppers,” says Paul Dunay with Maxymiser.
From the article:
Mobile shoppers in the survey tend to visit three types of retail web sites on their devices in advance of in-store shopping more than others: 46% of respondents say they visit an electronics retailer’s mobile site before going to a store, 26% say they visit a clothing site and 15% say they visit a food site. And the top three mobile shopping activities among respondents are: make a purchase (31%), comparison shop (19%) and find a store location (14%).