Dive Summary:
- Details from a report released by eMarketer predict that retail sales made via mobile device will top $41 billion in the U.S. and worldwide sales could reach $110 billion by 2017.
- Retail sales during the 2013 holiday season should experience higher-than-expected revenue totals due to mobile commerce and will play a significant role in online spending.
- The study is predicting that mobile commerce sales will account for 16% of total holiday sales from e-commerce by the end of the 2013 holiday season.
From the article:
Tablets are expected to account for $26 billion, or 62.5 percent of U.S. mCommerce sales this year, up from 56.2 percent in 2012. By the year's end, the share of the market claimed by smartphones will drop to 35 percent.