Dive Summary:

• San Francisco based Startup Company Storefront has announced it has raised $1.6 million in funding which its plans to utilize for expansion.
• The company matches vendors with retail space owners on the short-term for the purpose of opening retail pop-up shops.
• The company has listed over 3 million sq ft in retail space throughout San Francisco by partnering with several real estate agents and malls.

From the article:

Storefront started out in San Francisco, which is home to a vibrant pop-up scene. Restaurants and boutiques here host pop-ups, and many of them go on to establish independent businesses once they get a bit of traction. Brands can also use pop-ups to fuel holiday sales, test new markets, or build buzz for new products.