Dive Summary:

• Many popular online brands are considering social media marketing vital to success. Of the top 500 web retailers, all but four have a clear social media presence for consumers.
• Several major retailers are currently embracing social media as a critical marketing tool to be utilized, including popular online florist, 1-800-Flowers.
• “Social has become a critical marketing tool for all retailers, and especially retailers of our size,” says Amit Shah, vice president, online, mobile and social at 1-800-Flowers.com

From the article:

In addition to Fab.com, four more of the 15 fastest-growing retailers—Nasty Gal Inc., PetFlow.com, JackThreads.com and King Arthur Flour Co. Inc.—are also in top 10 in the Social Media 300. Nasty Gal is No. 170 in the Top 500 Guide and No. 9 in the Social Media 300; PetFlow.com is No. 406 in the Top 500 Guide and No. 1 in the Social Media 300; JackThreads.com is No. 319 in the Top 500 Guide and No. 7 in the Social Media 300; and King Arthur Flour is No. 359 in the Top 500 Guide and No. 6 in the Social Media 300.