Dive Brief:

• ShopperTrak and shopkick are beta-testing a system that deliver beacons and analytics technologies to help retailers better engage with customers in-store.
• Shopkick’s shopBeacon hardware already helps more than 8,000 retail stores nationwide issue mobile alerts, deals, recommendations, and rewards to in-store customers.
• More than 10 million shoppers have downloaded the shopkick app to their mobile devices.

Dive Insight:

Analytics specialist ShopperTrak plans to provide location-based insights with shopkick, whose shopBeacon is currently a leading platform for in-store beacons and marketing messages designed to increase store traffic, conversion and ticket size.

Combining interior analytics and beacons, the partnership aims to deliver actionable in-store analytics of shopper behavior, including traffic patterns and visit length. Retailers can then use the combined network to engage with customers through the shopkick or a proprietary app to help tailor shopping experiences to specific users.