Dive Summary:

• A mobile app called Shopkick is now offering consumers the opportunity to utilize the app to make in-store purchases at several retailers including Macy's, Target, Best Buy and other major retail outlets.
• The program rewards consumers for interacting with products, and simply entering retail stores. The new upgrade to the mobile app will also allow consumer a variety of new ways to utilize omnichannel shopping.
• "We want to make sure Shopkick is there, wherever and whenever, to make shopping more fun and rewarding,” states Shopkick CEO  Cyriac Roeding.

From the article:

“With this new Shopkick version, we are pleased to see them continue to extend that vision in a very consumer-centric way. We are now able to meet the consumer desire for kicks not only in the American Eagle stores, but anywhere our customers may be via Shopkick and our mobile commerce."