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Sharper Image rolls out full mobile catalog app for holiday shoppers

Published Dec. 3, 2013
By
Philip Nations Contributing Editor
Flickr user Sean McEntee

Dive Summary:

  • American electronics company Sharper Image has released a digital version of the company’s product catalog via mobile app.
  • The Catalog Click app allows mobile users to browse the Sharper Image catalog, view detailed product information and make purchases directly through the app.
  • This upcoming holiday shopping season marks the first time Sharper Image has unveiled its full product line through the app, and intends to ratchet up promotions for the app into 2014.

Dive Insight:

“We really wanted to take advantage of the growing mobile market and learn how to incorporate it into the physical catalog experience. That’s where the idea was born,” said Sam Grossman with Sharper Image. The company is currently promoting the app to mobile shoppers this holiday season by offering discounts on purchases made through the Catalog Click app and hopes to increasingly integrate the company’s physical catalog with the new digital mobile app moving forward.

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