Dive Summary:

• CEO of Samsung Electronics America, Tim Baxter, announced Wednesday that the company will expand its retail presence and has established authorized resellers of Samsung products.
• Samsung will expand its U.S. presence by expanding into thousands of third-party retail outlets where dedicated staff will educate consumers on how Samsung’s products work together.
• The company believes that providing “hands-on” experience to potential and current customers is vital to the mobile computing market and the company has enlisted over 1,400 Best Buy stores as authorized dealers.

From the article:

Baxter declined to say if Samsung would open its own stores in key locations, but said that the company would partner with more retailers. Samsung spends US$8 billion to $9 billion on product research every year, and a larger retail presence will also help understand product trends in the U.S., Baxter said.