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Saks partners with Stylewhile to help tailor online sizing for mobile shoppers

Published Oct. 22, 2013
By
Philip Nations Contributing Editor
A Saks Fifth Avenue storefront
"Saks Fifth Avenue Greenwich, CT" by Paul Sableman is licensed under CC BY 2.0

Dive Summary:

  • Saks Fifth Avenue has teamed-up with Stylewhile to help tackle online sizing for online shoppers.
  • Stylewhile’s iPad app allows users to engage in virtual fittings when purchasing clothing online.
  • Currently, Stylewhile will focus exclusively on mobile shoppers but may soon expand to include web consumers.

Dive Insight:

"Our dream is to build an App that helps women to find and buy the right items so that there would be a lot less of those 'I have nothing to wear' moments or 'this looks different in person than it did online,” said Stylewhile founder and CEO Jutta Haaramo. Stylewhile is available for download by consumers through the App Store as a free download. 

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