Dive Summary:
- Members-only e-commerce site Rue La La announced it has appointed Robin Domeniconi as the company’s new chief marketing officer.
- “Innovative marketing strategies that combine content and commerce are my passion,” says Domeniconi. “I believe there are endless opportunities for imaginative ideas to develop experiential content that will change how we shop.”
- Rue La La launched in 2008 and carried an Internet Retailer-estimated sales figure of $399.9 million in 2012, up 30.3% from 2012. RueLaLa.com is No. 76 in the Internet Retailer Top 500 Guide.
From the article:
Her duties at Rue La La include using editorial content to push products. Earlier this year, the retailer announced it had produced a series of videos featuring celebrities whipping up their favorite recipes.
