Dive Summary:

• E-commerce merchant Rue La La will debut their new Goof Proof Gifting holiday program aimed at easing the uncertainties of holiday gift giving.
• The program guarantees home delivery for holiday gifts purchased through the site and will offer extended returns on merchandise.
• The retailer has also set up a hotline to offer the holiday service to consumers who are not currently a member of the subscription-based retailer.

Dive Insight:

“Coupled with our robust assortment of curated gifts and guaranteed delivery, we have created a destination that simplifies giving for the holidays and occasions throughout the year,” said Rue La La chief executive Robin Domeniconi. Rue La La offers private sale prices on boutique apparel and home goods to over 10 million enrolled members. The online merchant is owned by eBay and based in Boston, Massachusetts.