Dive Summary:

• RadioShack has announced a new 28-year agreement with consumer credit provider Citi Retail Services.
• During the first quarter of 2014, RadioShack is planning to re-introduce its private label credit card.
• The agreement effectively extends Radioshack’s current 28-year relationship with Citi Retail Services.

Dive Insight:

RadioShack is in the midst of a re-branding centered on new product offerings and improving store designs for its brick-and-mortar locations. The company has planned to launch over 100 new concept stores by the end of 2013 and will continue their efforts into 2014. The agreement could serve as a key element of the re-branding.