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Proximity parking app drives retail sales
Through a special arrangement, what follows is an excerpt of an article from FierceRetail, an e-newsletter and website covering the latest retail technology news and analysis.
Retailers are finding yet another critical use for beacons: parking.
Shoppers who park and receive messages on their smartphones from businesses nearby are 30 percent more likely to visit that location, according to HotSpot, a Canadian mobile parking payment solution and proximity marketing company.
HotSpot partnered with beacon provider Kontakti.io in parking lots to contact shoppers and then track behavior at nea...
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Proximity parking app drives retail sales
Retail Wire